This article analyses how innovative management methods including collaborative networks, digital marketing, service quality, and supply chain management can bring increased potential performance for cultural tourism in the northeast of Thailand. To reveal the preconditions and factors like innovative management, service quality, digital marketing, and supply chain management that enable cultural tourism performance in Thailand's northeast, a survey was done utilizing a questionnaire and a simple random approach with key informants such as tourists. The findings imply that encouraging performance is dependent on innovative management, service quality, digital marketing, and supply chain management in cultural tourism.

The research aims to conceptualize and examine the antecedents and consequences of brand innovation in online food delivery services. The conceptual framework of the study was developed from the consumer-based approach. A questionnaire was used to collect data from 562 consumers who used food ordering applications within Bangkok and metropolitan areas in Thailand. The measurement and structural models were analyzed with Structural Equation Modeling (SEM). The results of the study demonstrated that brand image and customer experience quality are classified as the antecedents influencing brand innovation and brand equity as the consequence of brand innovation. This research contributes to the body of knowledge in the theory of brand management and customer relationship management (CRM).

The current study purpose is to investigate the effect of service innovation, corporate image, and human capital strategy and customer loyalty on performance for small and micro community enterprise of rice products in central northeast Thailand. For this objective, researchers applied the quantitative research approach and used the cross sectional research design. To obtain data, the researchers distributed questionnaires directly and online to respondents which were small and micro community enterprise of rice products in central northeast Thailand for 1 month from the beginning of September and obtained valid answers totaling 320 responses, which then we chose to be the sample in this study. The Structural Equation Modeling (SEM) results show that corporate image had a positive and significant relationship with the human capital strategy. In the same vein, the customer loyalty had also a positive and significant relationship with the humane capital strategy. Further findings show that service innovation had also a positive and significant relationship with the human capital strategy. Moreover, service innovation, corporate image, customer loyalty had also a positive and significant relationship with the business performance. On the other hand, human capital strategy had also a positive and significant relationship with the business performance. Based on these findings, the current study could provide researchers and policy makers to know about the importance of all predictors to increase their business performance.

Due to the slowdown of the world economy, the growth of the world's automobile manufacturing industry has declined. As a result, the production rate of automotive parts tends to decrease as well. The objective of this study was to investigate the guidelines for managing the automotive parts manufacturing for sustainable success. The study was conducted qualitatively and quantitatively. The results of the study revealed four components of the management of the automotive parts manufacturing industry; namely, 1) development of servitization, 2) development of organization, 3) development of labor skill, and 4) development of technology. As for the analysis of the second-order confirmatory factor model developed, it was found that the model passed the assessment criteria and was consistent with the empirical data.

The objective of this study is to examine the role of tangible resources and operational performance (OP) in the financial performance (FP). This study examined the relationship between tangible resources, OP, supply chain, profitability and sustainable FP. Furthermore, this study examined the mediation effect of supply chain and profitability. Indonesian electronic companies were selected in the current study for data collection. Therefore, the population is grounded on the Indonesian electronic companies and data were collected from the employees of these companies. 600 questionnaires were used in this study for data collection and 350 questionnaires were returned to analyze the data. Data analysis was carried out through Structural Equation Modeling (SEM). Results of the study highlighted that resources are the major role in FP. Particularly, the tangible resources of the company are vital to enhance the performance in financial terms. Tangible resources have a positive effect on OP, supply chain and profitability. Furthermore, OP has a positive effect on supply chain and profitability which further increases the FP.

The research study was carried out to investigate the actual business performance model in herbal medicine business in Thailand. The conceptual framework was developed from resource-based theory of herbal medicine community enterprise, and other contemporaneous research in herbal medicine business performance. Accordingly, the study considered the importance of the factors of marketing channel, competitive advantage, logistics integration and innovative management. In this direction, the study employed a quantitative research approach. Questionnaire was used for data collection. Data were collected from 340 entrepreneurs of herbal community enterprise. Finally, data were analyzed using structural equation modeling (SEM) to examine the actual herbal business performance of the organizations studied through all operational links in the marketing channel, competitive advantage, logistics integration and innovative management. Results of the study found that marketing channels had a positive effect on herbal business performance. Competitive advantage also had a positive effect on herbal business performance. Furthermore, logistics performance had a positive effect on herbal business performance. Finally, similar results were found in case of innovative management which shows the positive effect on herbal business performance.

The objective of this study was to examine the role of sustainable human resources management (HRM) in supply chain, profitability and resource utilization. The mediating role of operational accuracy was also examined. Finally, the relationship between sustainable HRM, operational accuracy, supply chain, profitability and resource utilization were also examined. The relationship was investigated among the cement manufacturing companies and cement manufacturing companies of Indonesian were selected for the purpose of this study. Finally, data were collected from the Indonesian companies and employees of these companies were the respondents of the study. Finally, 450 questionnaires were distributed among the cement manufacturing companies. The results of the study show that sustainable HRM has a major role to increase operational accuracy. Sustainable HRM practices had a positive effect on supply chain, profitability and resource utilization. Moreover, operational accuracy maintained a positive role to enhance supply chain, profitability and resource utilization among the cement manufacturing companies. Moreover, sustainable HRM showed positive role in operational accuracy and operational accuracy showed positive role to enhance supply chain, profitability and resource utilization.

The objective of this study is to examine the role of HRM and supply chain to promote business performance (BP) sustainability in Thai textile firms. Meditating role of employee skills and raw material is examined. Therefore, the relationship between HRM, supply chain, employee skills, raw material and BP sustainability was examined. Population of the study is textile firms of Thailand. Employees of these textile firms were selected as respondents. 300 questionnaires were distributed among the textile firms of Thailand. Results of the study shows the positive role of HRM in BP sustainability. Better practices of HRM have the ability to promote BP sustainability. HRM has a positive role in employee skills development which further enhances BP sustainability. Moreover, supply chains in textile firms also play a major role to promote BP sustainability. Better supply chain increases the availability of raw material which causes BP sustainability.

Food industry has vital importance globally in which supply chain sustainability plays a key role. Therefore, the objective of this study is to examine the role of passion, planning, goal setting and target achievement in a sustainable supply chain. This study examined the relationship between passion, planning, goal setting, target achievement and sustainable supply chain among the food industry of Indonesia. Questionnaire survey was preferred, and 500 questionnaires were used for data collection. Findings of the study concluded that passion has a positive role in target achievement and an insignificant effect on sustainable supply chain. Planning has a positive effect on target achievement and sustainable supply chain. Moreover, goal setting has a positive role in target achievement and no role in supply chain. Furthermore, target achievement has a significant mediating role. Finally, the relationship between passion, planning, goal setting, target achievement and sustainable supply chain has valuable contributions to the literature.

The ranking of decision-making units (DMUs) is one of the main issues in data envelopment analysis (DEA). Hence, many different ranking models have been proposed. However, each of these ranking models may produce different ranking results for similar problems. Therefore, it is wise to try different ranking models and aggregate the results of each ranking model that provides more reliable results in solving the ranking problems. In this paper, a novel ranking method (Aggregating the results of aggressive and benevolent models) based on the CRITIC method is proposed. To prove the applicability of the proposed ranking method, it is examined in three numerical examples, six nursing homes, fourteen international passenger airlines and seven biomass materials for processing into fuel briquettes. First, benevolent and aggressive models were used to calculate the efficiency rating for each DMU. As a result, the decision matrix was generated. In the decision matrix, the results of benevolent and aggressive models were viewed as criteria and DMUs were viewed as alternatives. Then, the weights of each criterion were generated by the CRITIC method. Finally, each DMU was ranked. In a comparative analysis, the proposed method can lead to achieving a more reliable decision than the method which is based on a stand-alone method.