The purpose of this study was to determine the effect of utilitarian value and service quality on customer satisfaction to increase repurchase. The population in this study were SMEs consumers and the sampling technique used was non-probability sampling, while the non-probability sampling technique used was purposive sampling. The number of samples in this study were 128 respondents. The instrument used to obtain data was by using a questionnaire. The research method was quantitative, the data obtained were based on answers from respondents to the questionnaire, analyzed by statistical techniques of multiple linear regression analysis, the regression model was tested with classical assumptions in order to meet the requirements and was feasible to use to predict the effect of independent variables on the dependent variable. The results of the regression calculations were tested by t-test and coefficient of determination, while the results of mediation calculations were tested by path analysis and Sobel tests with the help of the SPSS for Windows version 25.0 program. After analyzing the data, the following results and conclusions were obtained: (1) Utilitarian Value has a positive and significant effect on Customer Satisfaction (2) Service Quality has a positive and significant effect on Customer Satisfaction (3) Utilitarian Value has no effect on Repurchase Intention (4) Service Quality has no positive and significant effect on Repurchase Intention, (5) Customer Satisfaction has a positive and significant effect on Repurchase Intention,(6) Utilitarian Value through Customer Satisfaction has a significant effect on Repurchase Intention. (7) Service Quality through Customer Satisfaction has a significant effect to Repurchase Intention.

This study analyzes the effect of customer relationship quality, entrepreneurial social competence and customer sensing on market penetration capabilities in the SME sector. In addition, by taking market penetration capability as a mediating variable, this study examines the effect of the independent variable on marketing performance in SMEs. The study results highlight several important findings regarding the competitive advantage of SMEs and the formation of networks and highlight the importance of network formation in SMEs, where the development of networks or partnerships is one of the critical success factors for improving SME performance. The originality of this study lies in examining the strategic influence of customer relationship management dimensions in an entrepreneurial outlook in the small and medium business sector on improving organizational capabilities to penetrate the market for the purpose of improving marketing performance. Practically, this finding is useful to increase the interaction of SMEs with customers during certain stages in the product development process to get positive added value on product success and the formation of competencies that encourage businesses to enter the market based on social familiarity, feature-oriented attractiveness, and interwoven customer emotional loyalty.

Organizations rely on information technology to integrate internally and externally to create process efficiency in increasing competitiveness. Information technology can support digitalization in companies to maintain green supply chain management. Manufacturing companies are required to be able to pay attention to the environment by maintaining the balance of nature. The object of this research is manufacturing companies located in East Java. Data were collected from respondents through questionnaires which were distributed using Google form. The results of the questionnaire distribution were obtained from a total of 108 companies analyzed using the partial least squares method. The analysis shows that digitalization affects supply chain integration, green supply chain, and resilience. Digitalization in the supply chain can form a strong integration, energy efficiency, and effectiveness to survive. Supply chain integration affects the green supply chain and supply chain resilience. Integration in the supply chain system, able to overcome environmental problems and optimize resources. A green supply chain affects supply chain resilience. Supply chain integration, green supply chain, and supply chain resilience affect a firm competitive advantage. Practical research contributions for management to allocate budgets with the needs of application development and supply chain systems within the company. Supply chain digitization is a solid foundation for companies to have a competitive advantage against competitors.

The purpose of this study is to analyze the effects of the e-procurement on supply chain performance and supply chain innovation. The study also investigates the effect of supply chain innovation on supply chain performance. The research method is a quantitative survey, and the research data is obtained by distributing online questionnaires on a scale from 1 to 7 distributed via social media. Respondents in this study are 250 managers of manufacturing organizations in Indonesia determined by simple random sampling method. The model used in this study is the causality model and to test the hypotheses proposed in this study, the analytical technique used is Structural Equation Modeling (SEM) with SmartPLS software as a data analysis tool. The independent variable of this research is e-procurement implementation, supply chain innovation and the dependent variable is supply chain performance. The stages of data analysis are validity test, reliability test and hypothesis testing. The results of this study indicate that the application of e-procurement had a positive and significant effect on supply chain performance, the application of e-procurement had a positive and significant effect on supply chain innovation, supply chain innovation had a positive and significant effect on supply chain performance and supply chain innovation was able to mediate the effect of e-procurement on supply chain performance.

Research in the field of marketing management with RBV Theory in improving business performance at river tourism objects. Entrepreneurial orientation and dynamic capability become independent variables with customer relationship management as mediation in improving business performance. Research analysis with SEM-PLS on 350 river customers in Kereng Bangkirai, Central Kalimantan, Indonesia. The research results show that entrepreneurial orientation is not directly significant to business performance, while customer relationship management is significant. Dynamic result ability is not significant to business performance and significant to customer relationship management. These results can be an introduction that business performance is very important with the role of entrepreneurial orientation and dynamic capabilities with customer relationship management mediation. Result implications can increase business capabilities with entrepreneurial oriented business strategies, dynamic capabilities and customer relationship management in improving business performance. In further research can consider market sensing capability as mediation.

This study aims to examine the impact of customer ethical perception on brand value co-creation in online transportation services through the role of serial mediation of customer-brand identification, overall satisfaction and transportation application commitment. This research was conducted on 300 generations Y and Z online transportation services users in the Province of Bali, Indonesia. Partial least square-structural equation modeling (PLS-SEM) was used for analysis purposes. It was found that customer ethical perception does not directly affect brand value co-creation. On the other hand, satisfaction mediates the influence of customer ethical perception on brand value co-creation. We then found that customer-brand identification and transportation application commitment mediate the influence of customer ethical perception on brand value co-creation serially. This study is the first to examine the role of serial mediation by using three variables namely customer-brand identification, satisfaction and transportation application commitment on the effect of customer ethical perception on brand value co-creation.

This research aimed to know both the direct and indirect contribution of cargo loading and discharging time to the Loss and gain of coal mediated by load quantity. The process of data collecting was done through secondary data taken from the loading port of Jetty in Samarinda Port and the discharging port of Muara Berau, East Kalimantan. During 2020, there was an average loss of coal cargo of as much as 56 percent. This was caused by the long waiting discharge time during the loading and discharging. Another problem was the long waiting discharge time, as many Mother Vessels, tugboats, and barges entered the Jetty port and made a density there. The research method used path analysis with the loading-discharging unit as the source of secondary data on the determining factors of load quantity and the Loss and gain of coal cargo. This research indicated that one of the dominant factors was waiting discharge time, as a problem frequently occurred when vessels would berth in the port for discharging activities. The key finding was the necessity for the competent party to pay special attention to the factors contributing to vessels’ waiting discharge time in the port by providing services as maximally as possible through human resources improvement in the form of training.

The purpose of this study was to analyze the effects of customer satisfaction, service quality, perceived value and brand image on consumer loyalty through a quantitative method. The research was conducted in schools in Indonesia. The sample of respondents in this study were 308 of owners of Small and Medium Enterprises (SMEs). The sampling method used was simple random sampling. Data collection techniques were accomplished using online questionnaires through social media. The measurement scale in this study was a Likert scale with a range of 1-7 and data analysis was performed using structural equation modeling (SEM) with data processing software SmartPLS software. The independent variables in this study were customer satisfaction, perceived service quality, perceived value, and brand image, while the dependent variable was customer loyalty. Based on the results of the study, it was found that satisfaction has a positive and significant effect on consumer loyalty. However, perceived service quality, perceived value and brand image had no significant effects on consumer loyalty.

MSMEs in the ceramics industry are still experiencing a difficult period even though they have entered the post-pandemic period. Will competitive advantage be created from supply chain collaboration in terms of obtaining resource information which will ultimately create innovation and increase market demand? This research involved 200 ceramic MSMEs in Bali with the condition that the perpetrators had been running their business for more than one year, analyzed with SEM-PLS with the SmartPls processing tool. The results show that the relationship between market demands has a positive effect on competitive advantage and will give a boost to the performance of ceramics SMEs. While the collaborative relationship of innovation value does not have a positive effect on performance and competitive advantage because so far ceramic SMEs, especially photocatalysts, are still relatively new and are still running their business in one small group and no organization has yet been formed to support the acquisition of information related to the innovations to be carried out. This research also shows that the mediation of competitive advantage is the perfect mediation in creating market demand in improving the performance of MSMEs.

This research aimed to know the influence of accessibility and cargo transport regulations on the operational performance mediated by logistics effectiveness in the Class II Port of Jayapura, Papua Province. Several main problems in the object of this research were the existence of operational hour limitation regulation which made cargo delivery not maximally run, limited road network and roads in the port area, as well as the occurrence of congestion if cargo ships and passenger ships arrived at the port at the same time. This research used Structural Equation Modelling with Smart3PLS-SEM. The sampling technique used probability sampling and was conducted in the Port of Jayapura. The respondents were as many as 250 people consisting of shipping business players, transportation service providers, Harbormaster’s office, and the Port Authority. The result of the analysis and discussion indicated that logistics effectiveness was a reinforcing factor in the achievement of port operational performance. The existing obstacles could be overcome through road infrastructure improvement, traffic engineering, continuous policy improvement, and port facility and infrastructure improvement. The key finding was the necessity of an information technology system used for the ship's loading and unloading activities digitally to be utilized by the stakeholders, shipping companies, stevedoring companies, expedition companies, and cargo owners.