This research aims to investigate the effect of supply chain management (SCM) on sustainability performance (SP), the effect of dynamic capabilities (DC) on sustainability performance and finally the effect of SCM on DC. The study uses a quantitative method with a questionnaire approach to investigate the relationship between endogenous and exogenous variables using the Likert scale. The respondents for this research were 680 logistics company owners in Indonesia determined using a simple random sampling method. The results show that SCM had a positive and significant relationship with SP. DC also had a positive and significant relationship with SP and recommends that company owners create policies to increase dynamic capabilities to improve company performance. Finally, DC in our survey had a positive and significant relationship to SP and strengthened the findings of previous findings. Moreover, SCM had a positive and significant relationship with DC, which recommends company owners make policies to improve SCM to increase DC. This research provides input to organizational owners to implement supply chain management, and dynamic capabilities to improve company performance and competitiveness.

Digital supply chains play an important role in improving the performance of small and medium enterprises (SMEs) in this digital era. There has been no research that analyzes the relationship between digital leadership, leadership, and partnerships. The aim of this research is to analyze the defect of digital supply chain implementation on logistics leadership and the impact of digital supply chain implementation on partnerships and logistics leadership partnerships. The method of this research is quantitative and data analysis uses structural equation modeling (SEM) partial least squares (PLS) using tools. SmartPLS 3.0 software data is used for processing the data. Research data is obtained by distributing online questionnaires to 589 SME owners in Indonesia determined using a simple random sampling method. The online questionnaire is designed using a Likert scale from 1 to 7 and distributed via social media. The stages of data analysis are validity testing, reliability testing and hypothetical testing. Based on the results of data analysis, it is concluded that digital supply chain implementation has a positive and significant effect on logistics leadership, digital supply chain implementation has a positive and significant effect on partnerships and logistics leadership had a positive and significant effect on partnerships. The novelty of this research is the creation of a correlation model for variable partnerships, logistics leadership and digital supply chain implementation. The managerial implication of this research is to encourage increased partnerships and logistics leadership and we conclude that SMES managers must implement digital supply chain implementation. The theoretical implication of this research is that a new correlation model of partnerships, logistics leadership and digital supply chain implementation in SMEs is created.

This research aims to investigate the role of internet marketing, word-of-mouth and brand awareness on purchasing decisions in online stores. The respondent sampling technique used in this research is a non-probability sampling technique, which uses a purposive sampling technique. The responses to this research were from 468 online store consumers. Measurements of “Internet Marketing”, “Word of Mouth Communication”, “Brand Awareness” and “Purchasing Decisions” were carried out using a seven-point Likert scale, ranging from strongly agree (1) to strongly disagree (7). In this research, the data was analyzed using the Partial Least Square (PLS) method with SmartPLS version 3.0 software. The stages of research data analysis are outer model testing, namely unified validity and reliability, inner model testing and hypothesis testing. Based on the results of data analysis, it is concluded that internet marketing, word-of-mouth and brand awareness had positive and significant effects on purchasing decisions. Better internet marketing will improve consumer purchasing decisions, brand awareness plays an important role in consumer purchasing decisions, and consumers will carry out word-of-mouth activities and tell other people about consumer experiences after consuming products, electronic word of mouth can help consumers in making buying decisions. Based on the results of data analysis, the study provides managerial implications as follows: online stores should evaluate the Internet marketing strategy used by the company by looking for information about what is currently trending among the public and forming a special team to carry out Internet marketing strategies to make them more attractive and creative and provide more complete information regarding products are marketed so that they attract consumers to make purchasing decisions.

This research aimed to analyze the relationship between electronic human resources (e-HRM) and sustainable competitive advantage, organizational agility and sustainable competitive advantage, and sustainable innovation and sustainable competitive advantage in the manufacturing industry in Indonesia using a quantitative approach. The population of this research was managers of manufacturing companies in Indonesia. A total of 800 online questionnaires were sent using a simple random sampling method and 540 valid questionnaires were received. The questionnaire contains statement items using a Likert scale from 1 to 7. To measure the structural model and to test research hypotheses, the research used the PLS-SEM method with WarPLS 7.0 software. The stages of data analysis in this research were reliability and validity tests, significance tests and hypothesis testing. This research concludes that e-HRM had a positive and significant relationship with sustainable competitive advantage, Organizational Agility had a positive and significant relationship with sustainable competitive advantage and sustainable innovation has a positive and significant relationship with sustainable competitive advantage. The research emphasizes that e-HRM practices encourage sustainable innovation and organizational agility to achieve competitive advantage. The study also provides a more comprehensive understanding that e-HRM practices contribute to sustainable competitive advantage by driving continuous innovation and strengthening organizational agility. The research emphasizes the importance of utilizing digital technology for human resource management (HRM) processes, organizations must implement digital transformation by adopting e-HRM practices to increase manufacturing efficiency and effectiveness thereby increasing performance and competitiveness. This research encourages companies to increase continuous innovation to increase sustainable competitiveness.

The paper examined the influence of digital marketing and e-commerce on marketing performance and sustainability of the small and medium enterprises (SMEs). This research is quantitative research using a questionnaire approach method. Quantitative research is a research method based on the philosophy of positivism, used to research certain populations or samples, collecting data using research instruments, quantitative or statistical data analysis, with the aim of testing predetermined hypotheses. The sampling technique in this research is non-probability sampling. The respondents of this research were 580 SME owners in Indonesia. Research data was obtained by distributing online questionnaires via social media. The questionnaire was designed using a Likert scale from 1 to 7 and the analysis of research data used structural equation modeling (SEM). Based on the research results, it is concluded that digital marketing had a positive and significant relationship to marketing performance, E-Commerce had a positive and significant relationship with marketing performance, Digital marketing had a positive and significant relationship with business sustainability. In SMEs, E-Commerce had a positive and significant relationship with business sustainability in SMEs.