This study investigates the critical role of IT infrastructure and project flexibility in achieving project success within the financial sector. Based on resource-based theory and the dynamic capabilities perspective, we propose a conceptual model wherein IT infrastructure influences project success both directly and indirectly through its impact on project flexibility. Data collected from 190 financial sector professionals were analyzed using PLS-SEM. Our findings provide strong support for all hypothesized relationships. Specifically, we find that IT infrastructure has a significant positive impact on both project success and project flexibility. Furthermore, project flexibility is found to mediate the relationship between IT infrastructure and project success, indicating that a robust IT infrastructure contributes to project success, in part, by fostering greater project flexibility. These findings indicate the strategic importance of IT infrastructure investments for financial institutions seeking to enhance project outcomes in a rapidly changing and increasingly competitive landscape.

This study investigates the impact of various IT tools on project management efficiency within the public sector, specifically examining the mediating role of team communication quality. The study utilized a quantitative approach, data was collected from 197 public sector organizations across Jordan, Saudi Arabia, and Lebanon. The study employed PLS-SEM to analyze the relationships between project management software, communication platforms, collaboration tools, team communication quality, and project management efficiency. The findings confirm that project management software, communication platforms, and collaboration tools each positively influence project management efficiency. Moreover, the study reveals the crucial mediating role of team communication quality. Specifically, the positive impact of these IT tools on project management efficiency is significantly channeled through their ability to enhance team communication. These findings underscore the importance for public sector organizations to not only invest in diverse IT tools but also to prioritize initiatives that foster effective team communication to maximize project success and overall organizational efficiency.

This research focuses on studying the effect of using social media platforms on customer behavior and business objectives in Jordan. The research chose three of the most famous platforms of social media and those platforms are Facebook, Instagram, and Twitter. By using a quantitative model this research collected around 350 research questionnaires using digital surveys designed by using Google drive and distributed online on previous social media platforms. The research analysis process is executed by using AMOS software, and this comprised structural equations (SEM) modeling and regression analyses. The research study output found strong effects and relationships between social media platforms engagement and a variety of consumer expenditure variables, including brand loyalty, product suggestions, and purchase decisions. Important components of each platform, including user interaction, influencer endorsements, and content relevancy, were also identified by the study as having a direct effect on consumer behavior. The research also showed how businesses may achieve their marketing objectives, boost customer engagement, and enhance their reputation by utilizing social media strategies. The significance of social media website platforms in shaping consumer behavior and propelling business success is highlighted by these studies. To reach their goals and have the most influence on customer decisions, businesses should think about using platform-specific features and investing in targeted social media advertising.