This study aims to analyze the contribution of Green Manufacturing and Green Distribution on improving the performance of Green Supply Chain Management (GSCM) through Reverse Logistics. The development of industry and increasing consumer concern for the environment as well as issues regarding the concept of an environmentally sound industry have forced industries to adjust in line with the GSCM concept. To make the program a success, Green Manufacturing, Green Distribution, and Reverse Logistics are assumed to be supporting the implementation process. This study uses quantitative methods, with the number of samples taken randomly as many as 70 people. The analysis was carried out using the Path Analysis method. Hypothesis testing was carried out in two stages, namely Structural Model-1 and Structural Model-2 testing to obtain each path coefficient number. The results of the study conclude that there is the contribution of Green Manufacturing, Green Distribution, and Reverse Logistics on the success of GSM implementation so that companies must always pay attention to the facilities and related policies to improve the performance of those variables.

This study investigated the impact of social media marketing on Garuda Indonesia's airline customers' brand equity (awareness, image, and loyalty) and online word-of-mouth during the epidemic (E-WOM). In part of the study, 100 frequent Instagram users and passengers on Garuda Indonesia aircraft were questioned or given questionnaires. The data was processed and analyzed by SEM-PLS and the SmartPLS 3.0 software. The findings of the study indicate that social media marketing increases brand recognition, brand image, and brand loyalty. Brand loyalty or reputation has one significant impact on e-WOM as well. While brand recognition has nothing to do with E-WOM. Furthermore, the results of this research definitely point to the importance of the impact on E-WOM while brand recognition has no impact on E-WOM. The study's conclusions also highlight the importance of mediating variables including brand awareness, brand image, and brand loyalty. This study can prove that almost all moderating effect variables are involved in mediating social media marketing on Garuda Indonesia's e-WOM airline, except the brand awareness variable, which has no indirect effect or has no impact on the relationship between social media marketing and E-WOM. The results of this study should be relevant to a social media strategy, particularly for Garuda Indonesia Airlines.

The research aimed to know the impact of electronic delivery orders and logistics digitalization on the import document activities mediated by logistics service quality in the national shipping lines, especially the members of Regional Container Lines. Several logistics companies in Indonesia have now begun to utilize digital technology supported by the national logistics ecosystem platform to advance logistics activities, to assist logistics processes in all sectors, including the industrial sector. Shipping, especially by sea shipping. One of the research problems, among others, is that the TSJ/T3 terminal still uses manual delivery orders. The research used the path analysis method and Sobel test with a random sample of 102 PT Bhum Mulia Prima customers. The result of the study showed that electronic delivery orders and logistics digitalization partially contribute to the import document activities through logistics service quality. Furthermore, logistics service quality as the intervening variable strengthened the contribution of an electronic delivery order to the import document activities. Testing is also needed by comparing digital systems between the shipping companies that still do not use manual documents and those that have used online processes in import activities.