The turbulent and highly competitive business environment has influenced telecommunications, recently. The purpose of this study, using the survey data from 70 firms in the telecommunication industry in Nigeria, is to examine the relationships among dynamic capabilities, innovation, organizational agility and knowledge management in achieving maximum performance in the telecommunication industry. Out of 430 questionnaires distributed, 341 were returned. Partial Least Square approach of Structural Equation Model (PLS-SEM) was used to examine the research hypothesis. The research results suggest that dynamic capabilities were positively related to both organizational agility and competitive performance. Organizational agility was positively related to competitive performance. Knowledge management was also associated with dynamic capabilities, competitive performance and innovation. Innovation was insignificantly related to competitive performance. The findings from this study should assist telecommunication industries in Nigeria to cope with unwanted changes in the business environment and also help managers make better decisions to improve performance.

This study focuses on the relationship between perceived corporate reputation and employee’s positive word of mouth intentions with the mediating role of trust in the manager. In addition, the study examines the moderating effect of value congruence between perceived corporate reputation and positive word of mouth behavior. The descriptive approach is applied and to test the research model; a quantitative questionnaire-based survey is used. The survey data are collected from 562 employees across multiple private small and mediumsized enterprises and sectors operating in North Cyprus by using convenience sampling method. In order to test the conceptual framework partial least square (PLS), is used. Some empirical indicators are conducted by using PLS-SEM to examine the reliability and the validity of the study. On analyzing the result, it is observed that the trust in man-agers partially mediates the relationship between perceived corporate reputation and positive word of mouth behavior. The results proved that perceived positive corporate reputation encourages positive word of mouth intentions. The current study fills the gap by analyzing the combined impact of corporate reputation and trust in a manager from the employees' perspective. The results lead to the-oretical and managerial implications related to strategic management.

This article aims to investigate the effect of market-sensing capability among knowledge creation and process and product innovation in small and medium-sized enterprises (SMEs) in Jordan. We propose that market-sensing capability will influence knowledge creation and process as well as product innovation. The study develops a model that contributes to the flourishing marketing management literature, i.e. the higher the knowledge creation, the higher the performance of SMEs. Data are collated from valid (n=304) respondents of Jordanian SMEs. The study uses structural equation modeling (SEM) to explore the analysis and the results indicate a positive effect of market-sensing capability on knowledge creation, and process and product innovation. Knowledge creation process has also maintained a positive effect on process and product innovation. Knowledge creation process mediated the link between market-sensing capability and process and product innovation. The study suggests that market sensing abilities of an enterprise are important for SME’s improvement which requires learning-positioning for firm effectiveness. In addition, managers need to harmonize their procedures concerning market sensing and learning. Future study can streamline the findings with a longitudinal design and insights can be acquired by exploring the impact of environmental factors surrounding strategic entrepreneurial orientation.

This study aims to examine the effects of electronic word of mouth communication (eWOM) among consumers on purchase intention and brand image, specifically, Generation Y and Z groups in relation to smartphone brands. The study utilizes an empirical research model using data collected from 402 valid respondents among consumers who use smartphone brands in North Cyprus. The study uses structural equation modeling (SEM) to explore and conduct the analysis. The results confirm the significant effects of eWOM on purchase intention through brand image and the moderating role of product type among eWOM, purchase intentions and brand image. The study also recommends that firms and marketers must concentrate on online communication channels to affect consumers’ intention toward purchasing brands and brand image. Moreover, the current study model suggests that future study can be extended in different context, countries (i.e. developed, emerging, developing), industries (i.e. banks, e-commerce, tourism) and different social me-dia platforms sites (i.e. Facebook, Twitter).

This study sought to determine the effect of business regulation on social progress. The dependent variable, social progress, was measured in terms of social progress index of the sampled countries. On the other hand, the independent variable, business regulation, was measured in terms of business regulation score. Consequently, the study used secondary data from a sample of 248 countries over a period of five years (2014-2018). In order to determine the appropriate model for analysis, the study conducted the Hausman test where it was established that the random effect model was more appropriate as compared to the fixed effect model. Using the Stata computer program to run multiple regression analysis of the random effect model, the study findings indicated that business regulation has a positive and significant effect on social progress as given across all the six models that were estimated in this study. However, the overall effect of regulation, as given by the estimated regression coefficients under the respective models, kept varying with the introduction of an additional control variable. These findings were in accordance with the study expectations that business regulation significantly affects social progress. Further, the findings implied that, governments should devote additional resources towards addressing the social indicators of progress to meaningfully improve the living standards of residents, instead of solely focusing on economic and environmental factors. On the other hand, considering that the current study did not categorize countries according to their levels of development, it recommends for further research to determine the effect of business regulation on social progress in low-income, middle-income, and high-income countries to allow for comparison of findings from countries that are at different levels of development.