Human resources in the medical sector play a very important role in public service activities to per-form tasks as prescribed by law to serve the interests of the people and society. In this way, the service of medical doctors also has a direct effect on the public services and healthcare services of Vietnam. This research analyzes factors affecting doctors’ satisfaction and loyalty from a survey of 228 doctors working in public hospitals in Vietnam. The study was conducted using both qualitative and quantitative tools to examine the hypotheses of the survey. Cronbach’s Alpha analysis, Explanatory Factor Analysis (EFA) analysis and Structural Equation Modeling (SEM) were employed to test the relationship among the factors in the research model. The results indicated that the influential factors on the satisfaction of a doctor’s job include the following, listed in diminishing importance order: (1) Income, (2) Relationship with colleagues, (3) Quality of medical examination and treatment, (4) Hospital resources, (5) Autonomy at work, (6) Training and promotion opportunities. Besides, when doctors are satisfied with their job, they tend to be loyal to the organization. The study proposes several policy implications for medical sector managers to increase the doctors’ satisfaction and loyalty in public health services.

The aim of this research is to examine the effect of human resource management (HRM) practices on employee engagement, and the moderating roles of gender and marital status. The survey was conducted with a total of 457 frontline employees who are working in the Vi-etnamese banking industry. Partial least squares structural equation modeling (PLS-SEM) was estimated using the SmartPLS 3.0 program to examine the hypotheses. The results indicated that HRM practices and its four key dimensions (Training; Reward and recognition, Employee engagement, and Information sharing) positively impacted employee engagement. Moreover, this study provided an empirical evidence about the moderating roles of gender and marital status. It implied that male frontlines employees heightened the positive relationship between HRM practices and employee engagement, but this positive relationship was weakened by married employees. The finding also suggested that bank managers should develop a suitable HRM practices to reinforce employee engagement.

The aim of the present study is to examine the influence of website quality on consumer’s e-loyalty, noting the mediating role of e-trust, e-satisfaction, and perceived enjoyment. Besides, this study examines the consequence of consumer’s e-loyalty. Survey data collected from 594 respondents aged at least 16 years and performed some online shopping through websites in Vietnam. Based on the theoretical framework, PLS-SEM using SmartPLS 3.0 software was deployed to discover links between the constructs. The results showed a positive effect of website quality on e-loyalty, which was mediated partially through consumer e-trust and e-satisfaction. Moreover, e-loyalty had a positive association with electronic word of mouth (eWOM) as well. The main findings of this research provide some empirical implications for Internet marketers and online retailers in Vietnam. E-vendors should understand the customers’ expectations and e-loyalty regarding online shopping to attract new customers as well as to retain their existing customers.