This study investigates the impact of entrepreneurial intentions and competitive factors on sustainable business performance in the exhibition industry. Analyzing recent literature, the research examines how strong entrepreneurial intentions drive the adoption of sustainable practices, innovation, and value creation, while considering the long-term effects of actions. The study also explores the influence of competitive factors, such as innovation capability, market orientation, networking ability, entrepreneurial orientation, and competitive strategies, on an entrepreneur's ability to achieve sustainable performance. The findings suggest that entrepreneurs committed to starting and growing their businesses are more likely to achieve superior financial and non-financial results while contributing to industry sustainability. The study emphasizes the importance of aligning strategies with sustainability goals, developing dynamic capabilities, utilizing competitive intelligence, and leveraging big data analytics to navigate challenges and create value. The research concludes that cultivating strong entrepreneurial intentions and effectively managing competitive factors are crucial for achieving long-term success and sustainable performance in the exhibition industry and beyond.

This study explores the factors that drive the adoption of live streaming commerce and its effects on business performance. The research finds that relative advantage, streamer expertise, interactivity, consumer pressure, and competitive pressure are key drivers of live streaming commerce adoption, while compatibility and cost-effectiveness are less significant. The study also reveals that live streaming commerce positively impacts both non-financial aspects, such as customer engagement and loyalty, and financial metrics, including sales volume and profitability. The findings offer valuable insights for businesses considering the implementation of live streaming commerce to enhance customer relationships and drive financial success.

A study has been conducted to examine an array of factors such as the factors affecting integrated marketing communication (IMC), entrepreneurship factors, process factors, and basic competitive pressure factors. Based on the perspective of the advertising film production industry, we will examine the service supply chain within the industry. The study is based on the observation and analysis of 310 people working in fields related to the production of advertising films. The research found that all the factors listed above have an immediate impact on the advertising production industry and are significant. There is a strong influence of entrepreneurs on the commercial film production industry.

This study aimed to evaluate the impact of variables that affect SME crisis management (CRI), management tools (INT), and contingency leadership (SIT) factors. The data was collected from 405 samples of SMEs in the manufacturing sector in Thailand. According to the results, the variables are related, and the model and hypothesis are aligned. Direct influences that affect SMEs' performance are factors for crisis management and management tools. Contingency leadership was an indirect influence and mediator between crisis management on firm performance. Management tools include the McKinsey 7s, the resource-based view, and value chain management. Crisis management factors include preparation, response, and post-situation rehabilitation. Lastly, the contingency of leadership factors must be considered when evaluating firm performance. It consists of traditional leadership, mindfulness leadership, and resilience leadership.

This article aims to conceptualize and examine the influence of top management green commitment and green intellectual capital on sustainable business performance of Thailand's thrift and credit cooperatives. Data were collected from a sample of 319 top and middle managers and full-time employees of Thailand's thrift and credit cooperatives and analyzed using Structural Equation Model (SEM). The study's findings demonstrated that top management green commitment and green intellectual capital have a positive influence on sustainable business performance. Top management green commitment and green intellectual capital also have a positive influence on green human resource management. Furthermore, green human resource management has a positive influence on sustainable business performance. Additionally, the novelty of this study is the contribution of green intellectual capital as an intangible resource for organizations integrated with top management green commitment through green human resource management practice to drive an operation in achieving sustainable business performance and a competitive advantage for future researchers. All business sectors can implement this strategy in operation, which may improve their cleaner production and service capacities.

This article aims to examine the influence of top management green commitment and green intellectual capital of Thailand’s thrift and credit cooperatives on sustainable business performance: the mediating role of collaboration. A questionnaire was used to collect data from 400 Thailand’s thrift and credit cooperatives. The measurement and structural models were analyzed with Structural Equation Modeling (SEM). The finding of the study demonstrated that top management green commitment and green intellectual capital have a positive influence on sustainable business performance and collaboration. Moreover, collaboration has a positive influence on sustainable business performance and mediates the relationship between top management green commitment on sustainable business performance, and also green intellectual capital on sustainable business performance. This empirical finding contributes to the body of knowledge in Resource Based View theory.