Shared economy development model with economic development approach in Iran's sports industry

Abstract: This study aimed to develop a model for developing a shared economy with an economic development approach in the Iranian sports industry. The research method was a two-stage exploratory combination of instrument making. In the qualitative part, the purposeful sampling method and theoretical saturation technique were performed. The tools used were to identify semi-structured interviews (with focus groups) and study documents. To ensure the validity and reliability of the study, the Lincoln and Guba evaluation methods were used. In the quantitative part, the research method was a descriptive survey. The statistical population was the economic activists in sports and sports marketing students. According to Cochran’s sample size determination formula, 384 people were considered as the sample. to collect data from the questionnaire of the framework model of the shared economy model in sports with an economic development approach that includes 43 items that have been extracted according to the theoretical foundations and the qualitative part of the research. Eight professors of sports management were used to evaluate the face validity and the carcass model was used for the content validity of the questionnaire questions. (CVR=0.86) and content validity was confirmed. Cronbach's approved alpha was also used. Descriptive statistics and structural equation modeling were used to analyze the data to evaluate the fit of the research model. The results of the research in the qualitative section showed that after examining the Delphi method and performing the first stage, 31 items were identified. In the second stage, 40 items were identified, and in the third stage; Finally, 50 items were identified. The three dimensions of human ecology, fiscal policy, and value-oriented processes emerged as a framework for the model of a shared economy in sports with an economic development approach. And in the quantitative part, the human ecology dimension with a value of 0.71 affects the value-oriented process dimension with a value of 0.65 and the fiscal policy dimension with a value of 0.63 affects the framework for the development of a shared economy in sport. The results also showed that the research model has a good fit. Therefore, it is suggested that the sports organizations' managers pay attention to the factors of this research to implement economic development by emphasizing a shared economy.

How to cite this paper

 Sharei, Z & Zare, A. (2023). Shared economy development model with economic development approach in Iran's sports industry.Accounting, 9(2), 73-84.

Refrences

Alonso Dos Santos, M., & Calabuig Moreno, F. (2020). Management, marketing and economy in sports organizations. Sport in Society, 23(2), 175-179. https://doi.org/10.1080/17430437.2020.1705524
Barnes, S. J., & Mattsson, J. (2017). Understanding collaborative consumption: Test of a theoretical model. Technological Forecasting and Social Change, 118, 281-292. https://doi.org/10.1016/j.techfore.2017.02.029
Cheng, X., Fu, S., & de Vreede, G. J. (2018). A mixed method investigation of sharing economy driven car-hailing services: Online and offline perspectives. International Journal of Information Management, 41, 57-64. https://doi.org/10.1016/j.ijinfomgt.2018.03.005
Cohen, B., & Kietzmann, J. (2014). Ride on! Mobility business models for the sharing economy. Organization & Environment, 27(3), 279-296. https://doi.org/10.1177/1086026614546199
Creswell, J. W., & Clark, V. L. P. (2017). Designing and conducting mixed methods research. Sage publications.
Firmino, R., CARDOSO, B., & Evangelista, R. (2019). Hyperconnectivity and (Im) mobility: Uber and surveillance capitalism by the Global South. Firmino, Rodrigo José, Bruno de Vasconcelos Cardoso, and Rafael Evangelista, 205-212. https://doi.org/10.24908/ss.v17i1/2.12915
Godelnik, R. (2017). Millennials and the sharing economy: Lessons from a ‘buy nothing new, share everything month’project. Environmental Innovation and societal transitions, 23, 40-52. https://doi.org/10.1016/j.eist.2017.02.002
Golshani, A., Khadivar, A., & Abbasi, F. (2019). Modeling the Factors Affecting people’s Participation in Mobile Applications Related to the Sharing Economy in Iran. Iranian Journal of Information Management, 5(1), 210-225. https://doi.org/10.22034/aimj.2019.106196
He, S., Wang, Y., Xiao, Q., & Xia, K. (2021, September). Research on Innovation Mode of Human Resource Management of Shared Platform Against the Background of Digital Economy. In 2nd International Conference on Management, Economy and Law (ICMEL 2021) (pp. 17-25). Atlantis Press. https://doi.org/10.2991/aebmr.k.210909.003
Hedari, N., Hakakzadeh, M., & Manochehri Nejad, M. (2021). Model of Economic Development of Sport Industry Using Social Networks. Sport Management Studies, 13(68), 30-63. https://doi.org/10.22089/smrj.2020.8543.2920
Hong, J. H., Kim, B. C., & Park, K. S. (2019). Optimal risk management for the sharing economy with stranger danger and service quality. European Journal of Operational Research, 279(3), 1024-1035. https://doi.org/10.1016/j.ejor.2019.06.020
Houlihan, B., & Zheng, J. (2015). Small states: sport and politics at the margin. International journal of sport policy and politics, 7(3), 329-344. https://doi.org/10.1080/19406940.2014.959032
Huckle, S., Bhattacharya, R., White, M., & Beloff, N. (2016). Internet of things, blockchain and shared economy applications. Procedia computer science, 98, 461-466. https://doi.org/10.1016/j.procs.2016.09.074
Jokanović, B., Lalic, B., Milovančević, M., Simeunović, N., & Marković, D. (2017). Economic development evaluation based on science and patents. Physica A: Statistical Mechanics and its Applications, 481, 141-145. http://dx.doi.org/10.1016/j.physa.2017.04.015
Khalaj, M., Shafiee Roodposhti, M., Azar, A., & Shahbazi, M. (2020). Identifying the Dimensions and Components of the Sharing Economy in the Manufacturing Systems–The Case of Parts Manufacturing Companies in the Province of Qom. Journal of Production and Operations Management, 11(2), 45-67. https://doi.org/10.22108/jpom.2020.122932.1272
Koul, S., Jasrotia, S. S., & Mishra, H. G. (2022). Value co-creation in sharing economy: Indian experience. Journal of the Knowledge Economy, 13(1), 387-405. https://doi.org/10.1007/s13132-021-00741-w
Leung, X. Y., Xue, L., & Wen, H. (2019). Framing the sharing economy: Toward a sustainable ecosystem. Tourism Management, 71, 44-53. https://doi.org/10.1016/j.tourman.2018.09.021
Mahoney, T. Q., Lovich, J., & Brady, L. (2019). Social Media Strategy in the Sporting Goods Industry: Potential Application for Brooks Sports, Inc. In SAGE Business Cases. SAGE Publications: SAGE Business Cases Originals. https://dx.doi.org/10.4135/9781526463579
Meymanatabadi, A., HOSEINI, S. S., PEDRAM, A., & KHALILIAN, S. (2021). Scenarios of the Next Decade for National Cooperatives Economy System.
Milanova, V., & Maas, P. (2017). Sharing intangibles: Uncovering individual motives for engagement in a sharing service setting. Journal of Business Research, 75, 159-171. https://doi.org/10.1016/J.JBUSRES.2017.02.002
Min, D., & Choi, Y. (2019). Sport cooperation in divided Korea: an overstated role of sport diplomacy in South Korea. Sport in Society, 22(8), 1382-1395. https://doi.org/10.1080/17430437.2018.1536120
Mobaraki, M. H., Rezvani, M., Yadollahi Farsi, J., & Toghraiee, M. T. (2016). Conceptual model of Entrepreneurial marketing mix in creative art based businesses. New Marketing Research Journal, 6(3), 37-52. https://doi.org/10.22108/nmrj.2016.21071
Mohamadi Askarabadi, M., Eydi, H., & Abbasi, H. (2020). Thematic Analysis of Factors Affecting the Development of Iran's Sport Economy. Sport Management and Development, 9(4), 20- 35. https://doi.org/10.22124/jsmd.2020.4113
Möhlmann, M. (2015). Collaborative consumption: determinants of satisfaction and the likelihood of using a sharing economy option again. Journal of Consumer Behaviour, 14(3), 193-207. https://doi.org/10.1002/cb.1512
Momeni, M., Bayramzadeh, S. & Neda Soltan Mohammadi, N. (2013). structural equation modeling.Tehran:Moalef.
Parganas, P., Anagnostopoulos, C., & Chadwick, S. (2017). Effects of social media interactions on brand associations: A comparative study of soccer fan clubs. International Journal of Sports Marketing and Sponsorship https://doi.org/10.1108/IJSMS-05-2017-087
Pedauga, L. E., Pardo-Fanjul, A., Redondo, J. C., & Izquierdo, J. M. (2022). Assessing the economic contribution of sports tourism events: A regional social accounting matrix analysis approach. Tourism economics, 28(3), 599-620. https://doi.org/10.1177/1354816620975656
Radikonyana, P. S., Heath, E., Fairer-Wessels, F., Prinsloo, J. J., & Pelser, T. G. (2015). A strategic e-marketing framework for sport mega-events. Journal of Applied Business Research (JABR), 31(2), 437-454. https://doi.org/10.19030/jabr.v31i2.9127
Rahimizadeh, M., Sajadi, S. N., Goodarzi, M., & Jalali Farahani, M. (2018). A 3-Dimensional Model of E-Commerce Development Challenges in the Sport Industry in Iran. New Trends in Sport Management, 6(20), 9-20. http://ntsmj.issma.ir/article-1-1065-en.html
Razavi, S. M. H., Amani, A., Firouzabadi, A. G., & Honarvar, A. (2018). Investigating and explaining the consequences of implementing privatization in Iran's sport. Journal of Physical Education and Sport, 18, 536-540. https://doi.org/0.7752/jpes.2018.s177
Rong, K., Xiao, F., & Wang, Y. (2019). Redundancy in the sharing economy. Resources, Conservation and Recycling, 151, 104455. https://doi.org/10.1016/j.resconrec.2019.104455
Strauss, A., & Corbin, J. (1998). Basics of qualitative research techniques.
Vianna, A. C., & Mollick, A. V. (2018). Institutions: Key variable for economic development in Latin America. Journal of Economics and Business, 96, 42-58. https://doi.org/10.1016/j.jeconbus.2017.12.002
Zhang, J. J., Kim, E., Mastromartino, B., Qian, T. Y., & Nauright, J. (2018). The sport industry in growing economies: critical issues and challenges. International Journal of Sports Marketing and Sponsorship. https://doi.org/10.1108/IJSMS-03-2018-0023

Journals

AC Volumes

Keywords

Authors

Countries

Accounting

Shared economy development model with economic development approach in Iran's sports industry Pages 73-84 Download PDF

Add Reviews