How to cite this paper
Hoque, A & Awang, Z. (2019). Does gender difference play moderating role in the relationship between entrepreneurial marketing and Bangladeshi SME performance?.Accounting, 5(1), 35-52.
Refrences
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Alauddin, MD., & Chowdhury, M. M. (2015). Small and medium scale enterprise in Bangladesh prospects and challenges. Global Journal of Management and Business Research: Finance, 15(7), 1-9.
Aliyu, S. M. (2013). An assessment of women entrepreneurship performance in Nigeria. Malaysian Management Journal, 17, 1-12.
Allen, E.; Langovitz, N.; & Minniti, M. (2007). Global Entrepreneurship Monitor, 2006; Report on Women and Entrepreneurship, Boston: The Center for Women’s Leadership at Babson College and London Business School.
Al-Matari, E. M.; Al-Swidi, A. K.; & Fadzil, F. H. (2014). The measurements of firm performance’s dimensions. Asian Journal of Finance and Accounting, 6(1), 24-49.
Alowaihan, A. K. (2004). Gender and business performance of Kuwaiti small firms: A comparative approach. International Journal of Small Business Management, 14(3&4), 69-82.
Aminul. M., & Shariff, M. N. M. (2015). Influence of strategic orientation on SMEs access to finance in Nigeria. Asian Social Science, 11, 298-309.
Asian Development Bank (ADB). (2014). Gender Tool Kit: Micro, Small and Medium-Sized Enterprise Finance and Development. Manila.
Asian Development Bank (ADB). (2015). Gender equality results case study—Bangladesh: Small and medium-sized enterprise development project. Mandaluyong City, Philippines.
Awang, Z. (2015). SEM made simple: A Gentle Approach to Learning Structural Equation Modeling. Bandar Baru Bangi: MPWS Rich Resources.
Awang, Z.; Afthanorhan, A.; Mohamad, M.; & Asri, M. A. M. (2015). An evaluation of measurement model for medical tourism research: the confirmatory factor analysis approach. International Journal of Tourism Policy, 6(1), 29-45.
Awang, Z.; Ahmed, U.; Hoque, A. S. M. M.; Siddiqui, B. A.; Dahri, A. S.; and Muda, H. (2017a). The Mediating Role of Meaningful Work in the Relationship Between Career Growth Opportunities and Work Engagement. International Academic Confernce on Business and Economics (IACBE 2017), Faculty of Economics and Management Sciences (FESP), Universiti Sultan Zainal Abidin (UniSZA), October 07-08.
Awang, Z.; Hoque, A. S. M. M.; Muda, H.; and Salleh, F. (2017b). The Effects of Crowdfunding on Entrepreneur’s Self-Belief. International Academic Confernce on Business and Economics (IACBE 2017), Faculty of Economics and Management Sciences (FESP), Universiti Sultan Zainal Abidin (UniSZA), October 07-08.
Bardasi, E. (2007). Gender, entrepreneurship, and competitiveness in Africa. Chapter 1.4 of the Africa Report. The World Bank.
Batterley, R. (2005). Leading through Relationship Marketing, New York, NY: McGraw-Hill.
Baumol, W. J. (1993). Formal entrepreneurial theory in economics: Existence and Bounds. Journal of Business Venturing, 8(3), 197-210.
Becherer, R. C.; Haynes, P. J.; & Fletcher, L. P. (2006). Paths to profitability in owner operated firms: the role of entrepreneurial. Journal of Business and Entrepreneurship, 18(1), 17-31.
Becherer, R. C.; Helms, M. M.; & McDonald, J. P. (2012). The effect of Entrepreneurial Marketing on outcome goals in SMEs. New England Journal of Entrepreneurship, 15, 7-18.
Bengtsson, O.; Sanandaji, T.; & Johannesson, M. (2012). Do women have a less entrepreneurial personality? Research Institute of Industrial Econmics. Working paper, No: 944: 1-31.
Bettany, S.; Dobscha, S.; O’Malley, L., & Prothero, A. (2010). Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing. Marketing Theory, 10(1), 3–28. doi:10.1177/1470593109355244
Bird, B., & Brush, C. (2002). A gendered perspective on organizational creation. Entrepreneurship Theory and Practice, 26(3), 41-65.
Birley, S. (1989). Female Entrepreneurs: Are they really different? Journal of Small Business Management, 27(1), 32-37.
Bjerke, B., & Hultman, C. M. (2002). Entrepreneurial Marketing: The Growth of Small Firms in The New Economic Era. UK: Edward Elgar Publishing Limited.
Boohene, R., Sheridan, A., & Kotey, B. (2008). Gender, personal values, strategies and small business performance: A Ghanaian case study. Equal Opportunities International, 27(3), 237-257.
Brush, C. G.; Carter, N. M.; Gatewood, E. J.; Greene, P. G.; & Hart, M. (2004). Gatekeepers of Venture Growth: A Diana Project Report on the Role and Participation of Women in the Venture Capital Industry, Kansas City: Kauffman Foundation.
Calas, M., & Smircich, L. (1989). Using the F word: Feminist theory and the social consequences of organisational research, paper presented at the Annual Meeting of the Academy of Management, Washington, DC, Aug 1, 1989, 355–359.
Callaghan, M.; McPhail, J.; & Yau, O. H. (1995). Is relationship marketing for everyone? European Journal of Marketing, 34(9/10), 1111-1127.
Chaston, I., & Mangles, T. (1997). Core capabilities as predictors of growth potential in small manufacturing firms. Journal of Small Business Management, 35, 47-57.
Chowdhury, M. S.; Islam, R.; & Alam, Z. (2013). Constraints to the development of small and medium sized enterprises in Bangladesh: An empirical investigation. Australian Journal of Business and Applied Sciences, 7(8), 690-696.
Croson, R., & Gneezy, U. (2009). Gender differences in preferences. Journal of Economic Literature, 47(2), 448-474.
Deh, I. Y. (2013). The link between demographics and perceive barriers to entrepreneurship. Journal of Small Business and Entrepreneurship Development, 1(1), 42-50.
Díaz-García, M. C., & Jiménez-Moreno, J. (2010). Entrepreneurial intention: the role of gender. International Entrepreneurship and Management Journal, 6(3), 261-283.
Don, E. (2006). Theory of performance. Retrieved from www.webpages.uidaho.edu/ele/scholars/Results/Workshops/Facilitators_Institute/Theory%20of%20Performance.pdf (Accessed on 10th December, 2017)
Doney, P. M., & Cannon, J. P. (1997). An Examination of the Nature of Trust in Buyer-Seller Relationships. Journal of Marketing, 61 (April), 35-51.
Du Rietz, A., & Henrekson, M. (2000). Testing the female underperformance hypothesis. Small Business Economics, 14(1), 1-10.
Everitt, S. (1975). Multivariate analysis: The need for data, and other problems. British Journal of Psychiatry, 126, 227-240.
Fairlie, R., & Robb, A. (2008). Race and Entrepreneurial Success: Black-, Asian-, and White-Owned Businesses in the United States, Cambridge: MIT Press.
Fiske, M. (2002). A model of (often mixed) stereotype content: Competence and Warmth Respectively Follow from Perceived Status and Competition, Personality and Social Psychology, 82, 878-902.
Fornell, C., and Larcker, D. F. (1981), Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18(3), 328-388.
Global Entrepreneurship Monitor (GEM). (2012). Women’s Report-2012, Boston: The Center for Women’s Leadership at Babson College and London Business School.
Global Entrepreneurship Monitor (GEN). (2009). Report on Higher Expectation-2009, From: www.gemconsortium.org (accessed on 3 September 2017).
Gloria, L. G., & Daniel, Z. D (2005). Market orientation, Competitive strategy and Firm Performance: An empirical study of Chinese firms. Journal of Global Marketing, 18(34), 115-142.
Gottschalk, S., & Niefert, M. (2012). Gender differences in business success of German start-up firm. International Journal of Entrepreneurship and Small Business Management, 18(1), 15–46. http://dx.doi.org/10.1504/IJESB.2013.050750
Gruber, M. (2004). Marketing in new ventures: Theory and empirical evidence. Schmalenbach Business Review, 56(2), 164–199.
Gustafson, P. (1998). Gender differences in risk perception: theoretical and methodological perspectives. Risk Analysis, 18(6), 805-811.
Hair, F. J.; Black, W. C.; Rabin, B. J.; & Anderson, E. R. (2010). Multivariate Data Analysis (7th ed.). New Jersey: Pearson Hall.
Hair, J. F., Hult, G. T., Ringle, C. M., & Sarstedt, M. (2014). A Primer on Partial Least Squares Structural Equation Modelling. Thousand Oaks, California: SAGE Publications, Inc.
Hasse, H.; Lautenschlager, A.; & Thomas, A. (2012). Entrepreneurial Intentions of University Students: A Gendered perspective. International Journal of Entrepreneurship and Small Business, 17(3), 378-393.
Hoque, A. S. M. M., & Awang, Z. (2016a). The Sway of Entrepreneurial Marketing on Firm Performance: Case of Small and Medium Enterprises (SMEs) in Bangladesh, Terengganu International Business and Economics Conference (TiBEC-V), Terengganu, Universiti Teknologi Mara (UiTM), pp. 174-194.
Hoque, A. S. M. M., & Awang, Z. (2016b). Exploratory Factor Analysis of Entrepreneurial Marketing: Scale Development and Validation in the SME context of Bangladesh, International Social Sciences and Tourism Research Conference, Terengganu, UniSZA, pp. 20-22.
Hoque, A. S. M. M.; Awang, Z.; & Salam, S. (2017a). The Effects of Relationship Marketing on Firm Performance: Small and Medium Enterprises (SMEs) in Bangladesh, 1st International Conference on Business and Management (ICBM-2017), BRAC Business School (BBS), BRAC University, Dhaka, Bangladesh, September 21-22.
Hoque, A. S. M. M., Awang, Z., & Siddiqui, B. A. (2017b). Technopreneurial Intention among University Students of Business Courses in Malaysia: A Structural Equation Modeling. International Journal of Entrepreneurship and Small & Medium Enterprise (IJESME), 4, 1-16.
Hoque, A. S. M. M.; Awang, Z.; Jusoff, K.; Salleh, F.; & Muda, H. (2017c). Social business efficiency: Instrument development and validation procedure using structural equation modelling. International Business Management, 11(1), 222-231.
Hoque, A. S. M. M.; Awang, Z.; Muda, H.; & Salleh, F. (2018a). Ramification of crowdfunding on Bangladeshi entrepreneur’s self-efficacy. Accounting, 4(4),129-138.
Hoque, A. S. M. M.; Awang, Z.; Siddiqui, B. A.; & Sabiu, M. S. (2018b). Role of employee engagement on compensation system and employee performance relationship among telecommunication service providers in Bangladesh. International Journal of Human Resource Studies, 8(3), 19-37.
Hoque, A. S. M. M.; Gwadabe, U. M.; & Rahman, M. A. (2017d). Corporate entrepreneurship upshot on innovation performance: The mediation of employee engagement. Journal of Humanities, Language, Culture and Business, 1(6), 54-67.
Jianakoplos, N., & Bernasek, A. (1998). Are women more risk averse? Economic Inquiry, 36, 620 – 630.
John, D. (1999). The relationship between subjective and objective company performance measures in marketing orientation research: Further empirical evidence. Marketing Bulleting, 10(3), 1-11.
Kunce, J. T.; Cook, W. D.; & Miller, D. E. (1975). Random variables and correlational overkill. Educational and Psychological Measurement, 35, 529-534.
Marascuilo, A., & Levin, J. R. (1983). Multivariate Statistics in the Social Sciences. Monterey, CA: Brooks/Cole.
McClelland, D. C. (1961). The achieving society. Princeton, NJ: Van Nostrand.
Minguez-Vera, A., & Martin, A. (2011). Gender and Management on Spanish SMEs: An Empirical Analysis. The International Journal of Human Resource Management, 22(14), 2853 – 2873.
Montoo, A. A. (2006). SME in Bangladesh. CACCI Journal, 1, 1-19.
Moore, G. A. (1991). Crossing the Chasm. United States: Harper Business Essentials.
Morgan, R. M., & Hunt, S.D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58 (July),78-89.
Morris, M. H., Schindehutte, M., & LaForge, R. W. (2002). Entrepreneurial marketing: A construct for integrating emerging entrepreneurship and marketing perspectives. Journal of Marketing Theory Practice, 10(4), 1-19.
Njeru, P. W., Bwisa, H. M., & Kihoro, J. M. (2012). Gender based entrepreneurial mindset and their influence on performance of small and manufacturing firms. International Journal of Business and Commerce, 1(9), 182 – 198.
Nunnally, J. C. (1978). Psychometric Theory (2nd ed.). New York: McGraw-Hill.
Obiwuru, T. C., Okwu, A. T., Akpa, V. O., & Nwankwere, I. A. (2011). Effects of leadership style on organizational performance: A survey of selected Small Scale Enterprises in IKOSI_KETU council development area of Lagos State, Nigeria. Australian Journal of Business and Management Research, 1(7), 100-111.
Pearce, J. (1997). Marketing strategies that make entrepreneurial firms. Journal of Business Venturing, 1, 301-314.
Powell, M., & Ansic, D. (1997). Gender difference in risk behavior in financial decision- making: an experimental analysis. Journal of Economic Psychology, 18(6), 605-628.
Quan, X. (2012). Prior experience, social network, and levels of entrepreneurial intentions. Management Research Review, 35, 945-957.
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Aliyu, S. M. (2013). An assessment of women entrepreneurship performance in Nigeria. Malaysian Management Journal, 17, 1-12.
Allen, E.; Langovitz, N.; & Minniti, M. (2007). Global Entrepreneurship Monitor, 2006; Report on Women and Entrepreneurship, Boston: The Center for Women’s Leadership at Babson College and London Business School.
Al-Matari, E. M.; Al-Swidi, A. K.; & Fadzil, F. H. (2014). The measurements of firm performance’s dimensions. Asian Journal of Finance and Accounting, 6(1), 24-49.
Alowaihan, A. K. (2004). Gender and business performance of Kuwaiti small firms: A comparative approach. International Journal of Small Business Management, 14(3&4), 69-82.
Aminul. M., & Shariff, M. N. M. (2015). Influence of strategic orientation on SMEs access to finance in Nigeria. Asian Social Science, 11, 298-309.
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Asian Development Bank (ADB). (2015). Gender equality results case study—Bangladesh: Small and medium-sized enterprise development project. Mandaluyong City, Philippines.
Awang, Z. (2015). SEM made simple: A Gentle Approach to Learning Structural Equation Modeling. Bandar Baru Bangi: MPWS Rich Resources.
Awang, Z.; Afthanorhan, A.; Mohamad, M.; & Asri, M. A. M. (2015). An evaluation of measurement model for medical tourism research: the confirmatory factor analysis approach. International Journal of Tourism Policy, 6(1), 29-45.
Awang, Z.; Ahmed, U.; Hoque, A. S. M. M.; Siddiqui, B. A.; Dahri, A. S.; and Muda, H. (2017a). The Mediating Role of Meaningful Work in the Relationship Between Career Growth Opportunities and Work Engagement. International Academic Confernce on Business and Economics (IACBE 2017), Faculty of Economics and Management Sciences (FESP), Universiti Sultan Zainal Abidin (UniSZA), October 07-08.
Awang, Z.; Hoque, A. S. M. M.; Muda, H.; and Salleh, F. (2017b). The Effects of Crowdfunding on Entrepreneur’s Self-Belief. International Academic Confernce on Business and Economics (IACBE 2017), Faculty of Economics and Management Sciences (FESP), Universiti Sultan Zainal Abidin (UniSZA), October 07-08.
Bardasi, E. (2007). Gender, entrepreneurship, and competitiveness in Africa. Chapter 1.4 of the Africa Report. The World Bank.
Batterley, R. (2005). Leading through Relationship Marketing, New York, NY: McGraw-Hill.
Baumol, W. J. (1993). Formal entrepreneurial theory in economics: Existence and Bounds. Journal of Business Venturing, 8(3), 197-210.
Becherer, R. C.; Haynes, P. J.; & Fletcher, L. P. (2006). Paths to profitability in owner operated firms: the role of entrepreneurial. Journal of Business and Entrepreneurship, 18(1), 17-31.
Becherer, R. C.; Helms, M. M.; & McDonald, J. P. (2012). The effect of Entrepreneurial Marketing on outcome goals in SMEs. New England Journal of Entrepreneurship, 15, 7-18.
Bengtsson, O.; Sanandaji, T.; & Johannesson, M. (2012). Do women have a less entrepreneurial personality? Research Institute of Industrial Econmics. Working paper, No: 944: 1-31.
Bettany, S.; Dobscha, S.; O’Malley, L., & Prothero, A. (2010). Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing. Marketing Theory, 10(1), 3–28. doi:10.1177/1470593109355244
Bird, B., & Brush, C. (2002). A gendered perspective on organizational creation. Entrepreneurship Theory and Practice, 26(3), 41-65.
Birley, S. (1989). Female Entrepreneurs: Are they really different? Journal of Small Business Management, 27(1), 32-37.
Bjerke, B., & Hultman, C. M. (2002). Entrepreneurial Marketing: The Growth of Small Firms in The New Economic Era. UK: Edward Elgar Publishing Limited.
Boohene, R., Sheridan, A., & Kotey, B. (2008). Gender, personal values, strategies and small business performance: A Ghanaian case study. Equal Opportunities International, 27(3), 237-257.
Brush, C. G.; Carter, N. M.; Gatewood, E. J.; Greene, P. G.; & Hart, M. (2004). Gatekeepers of Venture Growth: A Diana Project Report on the Role and Participation of Women in the Venture Capital Industry, Kansas City: Kauffman Foundation.
Calas, M., & Smircich, L. (1989). Using the F word: Feminist theory and the social consequences of organisational research, paper presented at the Annual Meeting of the Academy of Management, Washington, DC, Aug 1, 1989, 355–359.
Callaghan, M.; McPhail, J.; & Yau, O. H. (1995). Is relationship marketing for everyone? European Journal of Marketing, 34(9/10), 1111-1127.
Chaston, I., & Mangles, T. (1997). Core capabilities as predictors of growth potential in small manufacturing firms. Journal of Small Business Management, 35, 47-57.
Chowdhury, M. S.; Islam, R.; & Alam, Z. (2013). Constraints to the development of small and medium sized enterprises in Bangladesh: An empirical investigation. Australian Journal of Business and Applied Sciences, 7(8), 690-696.
Croson, R., & Gneezy, U. (2009). Gender differences in preferences. Journal of Economic Literature, 47(2), 448-474.
Deh, I. Y. (2013). The link between demographics and perceive barriers to entrepreneurship. Journal of Small Business and Entrepreneurship Development, 1(1), 42-50.
Díaz-García, M. C., & Jiménez-Moreno, J. (2010). Entrepreneurial intention: the role of gender. International Entrepreneurship and Management Journal, 6(3), 261-283.
Don, E. (2006). Theory of performance. Retrieved from www.webpages.uidaho.edu/ele/scholars/Results/Workshops/Facilitators_Institute/Theory%20of%20Performance.pdf (Accessed on 10th December, 2017)
Doney, P. M., & Cannon, J. P. (1997). An Examination of the Nature of Trust in Buyer-Seller Relationships. Journal of Marketing, 61 (April), 35-51.
Du Rietz, A., & Henrekson, M. (2000). Testing the female underperformance hypothesis. Small Business Economics, 14(1), 1-10.
Everitt, S. (1975). Multivariate analysis: The need for data, and other problems. British Journal of Psychiatry, 126, 227-240.
Fairlie, R., & Robb, A. (2008). Race and Entrepreneurial Success: Black-, Asian-, and White-Owned Businesses in the United States, Cambridge: MIT Press.
Fiske, M. (2002). A model of (often mixed) stereotype content: Competence and Warmth Respectively Follow from Perceived Status and Competition, Personality and Social Psychology, 82, 878-902.
Fornell, C., and Larcker, D. F. (1981), Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18(3), 328-388.
Global Entrepreneurship Monitor (GEM). (2012). Women’s Report-2012, Boston: The Center for Women’s Leadership at Babson College and London Business School.
Global Entrepreneurship Monitor (GEN). (2009). Report on Higher Expectation-2009, From: www.gemconsortium.org (accessed on 3 September 2017).
Gloria, L. G., & Daniel, Z. D (2005). Market orientation, Competitive strategy and Firm Performance: An empirical study of Chinese firms. Journal of Global Marketing, 18(34), 115-142.
Gottschalk, S., & Niefert, M. (2012). Gender differences in business success of German start-up firm. International Journal of Entrepreneurship and Small Business Management, 18(1), 15–46. http://dx.doi.org/10.1504/IJESB.2013.050750
Gruber, M. (2004). Marketing in new ventures: Theory and empirical evidence. Schmalenbach Business Review, 56(2), 164–199.
Gustafson, P. (1998). Gender differences in risk perception: theoretical and methodological perspectives. Risk Analysis, 18(6), 805-811.
Hair, F. J.; Black, W. C.; Rabin, B. J.; & Anderson, E. R. (2010). Multivariate Data Analysis (7th ed.). New Jersey: Pearson Hall.
Hair, J. F., Hult, G. T., Ringle, C. M., & Sarstedt, M. (2014). A Primer on Partial Least Squares Structural Equation Modelling. Thousand Oaks, California: SAGE Publications, Inc.
Hasse, H.; Lautenschlager, A.; & Thomas, A. (2012). Entrepreneurial Intentions of University Students: A Gendered perspective. International Journal of Entrepreneurship and Small Business, 17(3), 378-393.
Hoque, A. S. M. M., & Awang, Z. (2016a). The Sway of Entrepreneurial Marketing on Firm Performance: Case of Small and Medium Enterprises (SMEs) in Bangladesh, Terengganu International Business and Economics Conference (TiBEC-V), Terengganu, Universiti Teknologi Mara (UiTM), pp. 174-194.
Hoque, A. S. M. M., & Awang, Z. (2016b). Exploratory Factor Analysis of Entrepreneurial Marketing: Scale Development and Validation in the SME context of Bangladesh, International Social Sciences and Tourism Research Conference, Terengganu, UniSZA, pp. 20-22.
Hoque, A. S. M. M.; Awang, Z.; & Salam, S. (2017a). The Effects of Relationship Marketing on Firm Performance: Small and Medium Enterprises (SMEs) in Bangladesh, 1st International Conference on Business and Management (ICBM-2017), BRAC Business School (BBS), BRAC University, Dhaka, Bangladesh, September 21-22.
Hoque, A. S. M. M., Awang, Z., & Siddiqui, B. A. (2017b). Technopreneurial Intention among University Students of Business Courses in Malaysia: A Structural Equation Modeling. International Journal of Entrepreneurship and Small & Medium Enterprise (IJESME), 4, 1-16.
Hoque, A. S. M. M.; Awang, Z.; Jusoff, K.; Salleh, F.; & Muda, H. (2017c). Social business efficiency: Instrument development and validation procedure using structural equation modelling. International Business Management, 11(1), 222-231.
Hoque, A. S. M. M.; Awang, Z.; Muda, H.; & Salleh, F. (2018a). Ramification of crowdfunding on Bangladeshi entrepreneur’s self-efficacy. Accounting, 4(4),129-138.
Hoque, A. S. M. M.; Awang, Z.; Siddiqui, B. A.; & Sabiu, M. S. (2018b). Role of employee engagement on compensation system and employee performance relationship among telecommunication service providers in Bangladesh. International Journal of Human Resource Studies, 8(3), 19-37.
Hoque, A. S. M. M.; Gwadabe, U. M.; & Rahman, M. A. (2017d). Corporate entrepreneurship upshot on innovation performance: The mediation of employee engagement. Journal of Humanities, Language, Culture and Business, 1(6), 54-67.
Jianakoplos, N., & Bernasek, A. (1998). Are women more risk averse? Economic Inquiry, 36, 620 – 630.
John, D. (1999). The relationship between subjective and objective company performance measures in marketing orientation research: Further empirical evidence. Marketing Bulleting, 10(3), 1-11.
Kunce, J. T.; Cook, W. D.; & Miller, D. E. (1975). Random variables and correlational overkill. Educational and Psychological Measurement, 35, 529-534.
Marascuilo, A., & Levin, J. R. (1983). Multivariate Statistics in the Social Sciences. Monterey, CA: Brooks/Cole.
McClelland, D. C. (1961). The achieving society. Princeton, NJ: Van Nostrand.
Minguez-Vera, A., & Martin, A. (2011). Gender and Management on Spanish SMEs: An Empirical Analysis. The International Journal of Human Resource Management, 22(14), 2853 – 2873.
Montoo, A. A. (2006). SME in Bangladesh. CACCI Journal, 1, 1-19.
Moore, G. A. (1991). Crossing the Chasm. United States: Harper Business Essentials.
Morgan, R. M., & Hunt, S.D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58 (July),78-89.
Morris, M. H., Schindehutte, M., & LaForge, R. W. (2002). Entrepreneurial marketing: A construct for integrating emerging entrepreneurship and marketing perspectives. Journal of Marketing Theory Practice, 10(4), 1-19.
Njeru, P. W., Bwisa, H. M., & Kihoro, J. M. (2012). Gender based entrepreneurial mindset and their influence on performance of small and manufacturing firms. International Journal of Business and Commerce, 1(9), 182 – 198.
Nunnally, J. C. (1978). Psychometric Theory (2nd ed.). New York: McGraw-Hill.
Obiwuru, T. C., Okwu, A. T., Akpa, V. O., & Nwankwere, I. A. (2011). Effects of leadership style on organizational performance: A survey of selected Small Scale Enterprises in IKOSI_KETU council development area of Lagos State, Nigeria. Australian Journal of Business and Management Research, 1(7), 100-111.
Pearce, J. (1997). Marketing strategies that make entrepreneurial firms. Journal of Business Venturing, 1, 301-314.
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