This study aims to provide comprehensive insights into the social media marketing characteristics affecting customer buying intention. The model was theoretically based on and explored using a quantitative approach. A survey strategy was adopted, and a five-point Likert questionnaire was distributed to Jordanian citizens. A total of 237 responses were received. The hypothesis testing followed structural equation modeling using SPSS software. The findings suggest that all social media marketing subcontracts exhibit a significant positive effect on buying intention, whereby accessibility is the highest. Customer involvement also moderates the relationship between social media marketing and customer buying intention. The proposed model provides new insights into social media marketing drivers affecting buying intentions and engagement with an entrepreneurial brand or product. This study reaffirms that social media marketing can significantly influence the success of Jordanian entrepreneurial firms and understanding how to use this tool effectively can significantly change how businesses operate.

The study aimed at developing a new model that integrates mobile banking service quality in its three dimensions: information quality, system quality, and interface design quality, with customers’ satisfaction. The study used a survey method for collecting data and a sample of (439) customers downloading mobile banking applications and practicing banking transactions was selected randomly. The study model was validated using the validity and reliability measures in the SPSS statistical program, and Partial Least Square technique was used for testing the model hypotheses. As a result, it was found that information quality, system quality, and interface design quality significantly affected customer’s satisfaction to use mobile banking service whilst system quality was found the most predictive one for the customer’s satisfaction.

The aim of this study is to validate the effects of three selected major drivers; namely technological, marketing, and behavioral on online food delivery orientation. A conceptual framework is developed based on the three selected major drivers from the previous studies. To achieve the study objective, a quantitative method, a cross-sectional survey of the users of online food delivery applications, was used and one-hundred and fifty four questionnaires were gathered and analyzed via IBM SPSS and AMOS software. The finding revealed that the model was valid and technological, marketing, and behavioral drivers were found to positively predict online food delivery orientation. Based on the study results, several recommendations were suggested in this study to improve the food delivery.

Technological changes accompanied by rapid market changes have made it increasingly difficult for SMEs to develop their business in the future. Today, many organizations are shifting to e-procurement as an integrated supply chain support function to achieve strategic business goals. E-procurement or electronic procurement and supply chain Innovation have allowed for more flexibility in responding to market changes and improving the performance of the company's supply chain. The purpose of this study was to determine the impact of the implementation of e-procurement and supply chain innovation on the supply chain performance of SMEs in Indonesia. The method used in this study is a quantitative survey method using structural equation modeling (SEM) and partial least squares (PLS) with data processing tools, namely SmartPLS 3.0 software. Respondents in this study were 390 employees of SMEs in Indonesia determined by the simple random sampling method. The research data was obtained through an online questionnaire distributed through social media. From the results of the analysis, it can be concluded that the implementation of e-procurement has a significant effect on supply chain performance. Supply Chain Innovation has also a significant influence on SMEs supply chain performance.

E-consumer rights aim to provide consumers and sellers a fair opportunity when dealing online, which requires both parties to know their rights and ethics. Therefore, the purpose of this study is to verify the impact of consumer rights available on reputed online store websites in Saudi Arabia (KSA) on the customer service, using expectation confirmation theory (ECT). A random sampling technique was used for primary data collection from a sample size of 152 faculty members. IBM Software Package for Social Sciences SPSS-26 and structural equation modeling (SEM) LISREL software programs were used for data analysis. The findings show that e-consumer rights have positive and significant effects on customers’ e-reliability and e-responsiveness. In addition, consumers’ income significantly influences their e-responsiveness, while the number of e-dealings per month significantly influences both e-reliability and e-responsiveness. The results of the study also provide an inventory of eight reasons why consumers prefer to deal with local electronic stores over foreign ones. Based on these findings, theoretical importance, practical implications, and suggestions for future research are discussed.

This study aims at investigating the factors that determine the continuous intention to use smartwatches, one of the most prevalent types of wearable devices. The study extends the expectation confirmation model (ECM) by incorporating other variables (i.e., construct) which capture the unique context of smartwatches continuous usage, namely healthology, perceived aesthetics, habit, and social influence. Hypotheses were assessed using partial least square structural equation modeling (PLS-SEM) approach on data collected from 287 actual smartwatch users. The results reveal that performance expectancy, satisfaction, healthtology, perceived aesthetics and habit significantly influence the continuous usage of smartwatches, while social influence is non-significant. The research model of this study explains 65.7% of the variance in the continuous usage intention of smartwatches. The insights provided by this study suggest fruitful opportunities for future research. They can also help smartwatches companies, developers and marketers with strategies and directions for further development and growth by ensuring users’ continuous usage of smartwatches.

This study conducted a test to see the influence of data quality analytics, business ethics, and cyber risk management on operational performance and its implication on corporate sustainability of Fintech P2P Lending companies registered and licensed in Indonesian Financial Services Authority (OJK). This study used descriptive analysis and statistical method Structural Equation Modeling (SEM)-Lisrel. The data was collected by using questionnaires given to 104 managers from 91 Fintech P2P Lending companies registered and licensed at OJK until the end of December 2021. The results show that data quality analytics and cyber risk management had a positive and significant influence on operational performance. The results also show that analytical data quality, business ethics and cyber risk management had a positive and significant influence on operational performance. The findings of this study added to the limitations of the research literature on the elaboration of variables that determine performance and business sustainability in Fintech P2P lending.

The purpose of the current paper is to identify influential aspects of published literature and future research questions to set forth future research agenda based on comprehensive literature review using bibliometric and content analysis. The study analyzed 1225 documents from the international Scopus database using bibliometric analysis and content analysis. VOSviewer software is used for bibliometric analysis. The analysis revealed that most of the information was derived from the Finance Research Letters. Moreover, the United Kingdom is the most cited country, while Tianjin University in China has the highest publications affiliations. Furthermore, the analysis shows that the keyword analysis of cryptocurrency literature had four classes of research streams in cryptocurrency, namely, cryptocurrency, Blockchain, Fintech, and currency, representing the most upcoming trends. The present study makes a significant contribution to the literature by providing a framework for future research. The framework provides opportunities to future researchers to explore the web of relations among some identified research streams as future research agenda.

The brisk spread of Covid-19 led educational policymakers and organizations to opt for better alternatives to resume the students' educational journey. In this context, Microsoft Teams remained one of the most devoted and credible online platforms that greatly facilitated the educational process across the globe. Current research also analyzed Microsoft Teams acceptance using the self-proposed conceptual model supported by the Technology Acceptance Model by Davis. We employed the survey method and examined the gathered using the applied Structural Equation Modelling (SEM). Results indicated that there is a significant impact of Covid-19 on the Perceived Ease of Use (p> 0.000) and Perceived Usefulness (p> 0.000). Besides, the relationship between Perceived Ease of Use and Perceived Usefulness also remained significant (p> 0.000). Moreover, the proposed relationship between Attitude, Perceived Ease of Use, and Perceived Usefulness also remained substantial (p> 0.009 and p> 0.000). However, the relationship between Attitude and Behavioral Intention remained insignificant (p> 0.556). Finally, the relationship between Behavioral Intention and Microsoft Teams Acceptance remained significant (p> 0.088). Thus, we concluded that Microsoft Teams is an effective study tool that unites students and instructors in the United Arab Emirates. It governs eLearning experiences and, therefore, provides a virtual environment to students and directly influences our perceptions and behavior.

This paper empirically identifies the predictors influencing the use of promo code in Jordan. This research extended TAM and TBP models with perceived enjoyment and brand image in the context of digital shopping features. The study utilized 379 surveys distributed in Jordan and analyzed the data using SEM. Findings of this study confirmed the proposed model, where brand image, perceived enjoyment, perceived behavior control and social influence significantly predict customers behavioral intention to use promo code with an R2 = 59%. The model of this study also supported the role of perceived ease of use and social influence in predicting brand image. Discussion and conclusion are depicted at the end of this paper.