In this paper, we present an empirical study for ranking different barriers on developing e-business in one of the free zones called Kish Island in. This Island is located in south part of Iran and it is one of the most beautiful free zones of this country with tremendous opportunities for tourism industry. The proposed study gathers important factors in five different groups of economical, social and cultural, political, technology and software packages. In each group, decision makers determine various influencing factors and after three rounds of brainstorming, analytical hierarchy process is used to rank these factors. Based on the results, the lack of a good infrastructure (0.206), the lack of good culture among ordinary people to use e-businesses (0.205), the lack of good knowledge on internet services among ordinary people (0.204) are some of the most important factors preventing e-business in this region.

Tourism is one of the fastest growing sectors in the world and a major driver of growth for developed countries. To maximize the tourism sector & apos; s economic benefits‚ tourism development‚ planning and strategies not only have to focus on increasing demand and supply‚ but also they must concentrate on raising the level of value retention and on value creation and value co-creation within the sectors. Serious policy in one of these sectors may threat the whole tourism value chain. This makes analysis of the sector complex but crucial as it could be the catalyst for wide spread reforms. To offer a better tourism product, one should understand the sources of critical factors (ie: environmental, industry and organizational factors) for competing either domestically or internationally. Comparative and competitive advantages, information and communication systems and E-tourism, knowledge of value and value chain (identifying and analyzing the specific activities through which it can create value for its customers) all are the perquisite for value creation and value co-creation (the source of value lies in the personalized experiences that are unique to each individual customer). To achieve these, special attention must be devoted to strategic management, planning and society, in order to satisfy all stakeholders & apos; expectation. Based on the above paradigm a model for value creation in tourism is proposed in this paper. It is hoped that this study could drive destinations to create and co- create the values that makes a unique and memorable experience for each tourist.

One of the most important activities of tour and travel agencies is to select the appropriate tour configuration. There are normally two primary objectives of season and time period to set a group of cities called designing tour scenarios. The success of tour scenarios is deeply related to the experiments and wisdom of the experts and planners in travel agencies. This paper presents a fuzzy rule decision making to find the suitable set of cities where different possible criteria are ranked using analytical hierarchy procedure. The proposed model of this paper is applied for a real-world case study of Iranian tour agency and the results are analyzed under different.