The purpose of the study is to present a digital marketing data analytics model to analyze campaign efficacy and inform strategy based on website performance, social media metrics, email marketing performance, customer data for targeting and personalization, and customer journey analysis. This model defines campaign success criteria for strategy. A statistical analysis approach was used to analyze the data for the research. Data was gathered through a survey. This study analyzes demographic parameters descriptively using the structural equation model (SEM). From comprehensive surveys, 125 digital media and 115 online shop subjects responded. Sampled were 240 people. According to the findings, social media data, customer journey research, successful advertising, and informed approaches are highly correlated. Compared to the previous study, website performance evaluation does not match the marketing plan's success. The model's results can be used by any company that communicates with clients online.

One of the features of democratic political systems is the accountability against their own performances. Media, one of the powerful elements of civil society and effectual on public thought, plays an important role in making the government responsive. To achieve this goal, the present study tries to investigate the effect of media on the improvement of the accountability level of the government agencies. The statistical society of this research includes all male students of Azad Ghaemshahr University where 320 students were selected through purposive sampling method based on Kerjesy and Morgan table. Applied research method is used in this survey. A researcher-made questionnaire was used to collect the required data. In order to validate the instrument, appropriate questions related to each variable were extracted from valid sources and finally approved by authorities. In order to calculate the reliability of the questionnaire, Cronbach’s alpha was calculated to be 89. Since the distribution of the data was normal, parametric statistical tests were used to testify the hypotheses. The findings of the study show that the media could be effective in terms of making public organizations responsive, through leading and training the public, unifying demands, and monitoring and broadcasting. However, the findings reveal that if the media were free and independent, they would better perform their responsibilities. Finally, the study at hand concludes that in comparison to other media, television is much more powerful in terms of pushing the public sector to be responsive.

These days cyberattack is a serious criminal offense and it is a hotly debated issue moreover. A man-in-the-middle-attack is a kind of cyberattack where an unapproved outsider enters into an online correspondence between two users, remains escaped the two parties. The malware that is in the middle-attack often monitors and changes individual/classified information that was just real-ized by the two users. A man-in-the-middle-attack as a protocol is subjected to an outsider inside the system, which can access, read and change secret information without keeping any tress of manipulation. This issue is intense, and most of the cryptographic systems without having a decent authentication security are threatened to be hacked by the malware named ‘men-in-the-middle-attack’ (MITM/MIM). This paper essentially includes the view of understanding the term of ‘men-in-the-middle-attack’; the current work is mainly emphasized to accumulate related da-ta/information in a single article so that it can be a reference to conduct research further on this topic at college/undergraduate level. This paper likewise audits most cited research and survey articles on ‘man-in-the-middle-attack’ recorded on 'Google Scholar'. The motivation behind this paper is to help the readers for understanding and familiarizing the topic 'man-in-the-middle attack'.