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Authors: Ahmad Hanandeh, Ghazy Al-Badaineh, Qais Kilani, Saleh Yahya AL Freijat, Ghaith Abualfalayeh, Mohamad Ahmad Saleem Khasawneh
DOI: 10.5267/j.ijdns.2024.5.023
Keywords: Social Media Platforms, Facebook, Instagram, Twitter, Consumer Behavior, Business Objectives
Journal: IJDS | Year: 2024 | Volume: 8 | Issue: 4 | Views: 335 | Reviews: 0
Authors: Al-motasem Bellah Al-hinaiti, Dima Sawaftah
DOI: 10.5267/j.ijdns.2022.4.019
Keywords: Message appeals, Facebook, Willingness to pay a premium, Environmental concerns, Sensual message, Guilt message
Journal: IJDS | Year: 2022 | Volume: 6 | Issue: 4 | Views: 803 | Reviews: 0
Authors: Mahmoud Maqableh, Mohammad Abuhashesh, Laila Dahabiyeh, Mohammad K. Al Nawayseh, Raed Masadeh
DOI: 10.5267/j.ijdns.2021.6.009
Keywords: Facebook, Stickiness, Satisfaction, Trust, Perceived values, Social media
Journal: IJDS | Year: 2021 | Volume: 5 | Issue: 3 | Views: 2204 | Reviews: 0
Authors: Febri Nurrahmi, Jempa Sari, Rustono Farady Marta, Yuliyanto Budi Setiawan, Robbi Rahim
DOI: 10.5267/j.ijdns.2018.7.004
Keywords: Advertising exposure, Purchase intention, Lazada Indonesia, Facebook
Journal: IJDS | Year: 2018 | Volume: 2 | Issue: 2 | Views: 1856 | Reviews: 0
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