This study intends to evaluate the impacts of implementing online marketing strategies on Iranian ecotourism industry. The study had eight hypotheses which were designed based on economic, sociological, and cultural aspects of Iranian ecotourism industry. The results indicate that the expansion of online marketing increased the number of foreign tourists who visited Iran’s natural tourist attractions, while it had no significant impact on the number of domestic tourists who visited these tourist attractions. The results also indicated that online marketing did not increase the amount of investment in Iranian ecotourism industry. Additionally, online ecotourism marketing did not have a significant influence on the total number of travels to Iran’s historical tourist attractions. Respondents believe implementing online marketing strategies in Iranian ecotourism industry helps Iran expand its cultural tourism in rural areas and it expands its hospitality industry; they also believe that online marketing helps to create more jobs in Iranian ecotourism industry and to improve working conditions in this industry.

Ecotourism, as a multibillion dollars business, is an industry with high potentials for economic competition. One of the proper solutions for developing ecotourism is better identification of different regions where there is a tourism capacity and accurate planning for performing feasibility study of those regions in terms of attracting ecotourism as well as creating infrastructures in those regions. This paper evaluates capacities and power of tourism as well as nature tourism in Isfahan Township using Geographic Information System and Analytical Hierarchy Process. The present research is applied and research method is descriptive-analytical. Meanwhile, to analyze data, Arc GIS is used. Findings indicate that regarding the map of ecotourism capacity of Isfahan townships, resulted from combining various climatologically, geological, hydrological, topological maps and access maps, the township is not homogeneous in terms of nature tourism and coastal parts of the township (regions around Zayand-e-Rood) have better condition than other parts and should be considered for tourism development planning.

Tourism industry plays an important role on developing economy especially in regions where there are different historical, landscape and other natural attractions. Bavan Valley located in Nur Abad Mamasani city in Iran is one of the well-known places among tourists. The region has outstanding natural landscapes, moderate weather especially in spring and summer, low distance from the major road locating between different local regions such as Fars, Bushehr, Khuzestan, and Kohkiluye Boyer Ahmad Province. These regions provide appropriate accessibility for the citizens of highly populated cities of this province and it plays essential role of a major attractive pole in southern part of the country. The primary objective of this research is to recognize the present barriers for attracting tourists and to analyze the tourists’ satisfactions associated with the facilities and tourist services. The statistical population of this research includes all the tourists of Bavan Valley in which 381 individuals were chosen as the sample of this research, using Cochran & apos; s formula. The results indicate that there is a significant relationship between the absence of advertisement about Bavan Valley and the number of tourists in this zone (P & LT; 0.05). The findings also show that there is a significant relationship between lack of infrastructural equipments and un-development in tourism industry (P & LT; 0.05). Moreover, the findings of SWOT analysis indicates that 9 internal strength versus 10 internal weaknesses and 7 external chance versus 8 external threat were recognized and analyzed with regard to ecotourism in this zone. Thus, generally 16 strength and chances as the advantages and 18 weaknesses and threats as the obstacles about the Bavan Valley’s tourism were recognized in order to develop tourism.

Ecotourism is one of the most popular methods in green economy and it can generate wealth and develop the economy of developing countries. Ecotourism supports environmental conservation, creates economic opportunities by emphasizing on benefits of the local community, and suggests that the involvement of the residents plays important role for the efficient management of tourism. In this paper, we present an empirical study to measure the impact of ecotourism on developing the economy of a historical place located in south west of Iran called Seydan. The proposed study distributes some questionnaires among 400 randomly selected people who participate in our survey. The results confirm that ecotourism can contribute the economy of the region, significantly. We also perform a comprehensive strategic planning to find out more about strength, weakness, treats and opportunities surrounding the region.