This study aims to determine the determinants of the electronic distribution of services for tourism and travel organizations in the Kingdom of Saudi Arabia. The study uses some descriptive analytical approach in achieving its goals and testing its hypotheses. The study found that there are a set of determinants that stand for the distribution of services of tourist organizations, the most important of which is the weakness of communication and software networks as well as the lack of qualified human resources to manage distribution channels. The study recommends the need to develop communication networks and train human resources to manage electronic distribution channels.

The study aims to identify the impact of information technology on the distribution of services of tourist institutions in the city of Al-Kharj in the Kingdom of Saudi Arabia. The survey was concentrated on a number of institutions represented in hotels, restaurants and travel and tourism agencies. The results indicate that the information technology had no meaningful effect on the distribution of tourism services in Al-Kharj. A set of recommendations was also presented to tourism organizations represented in the image of using social media to distribute tourism services as well as using and activating the websites of tourist institutions themselves when making reservations for their services and the necessity of activating and using electronic payment methods.

This paper presents an empirical investigation to study the role of entry into regional markets in fulfilling brand promise. The study designs two questionnaires, one for measuring brand promise and the other for measuring export capabilities, in Likert scale and distributes it among 250 randomly selected producers who were involved in production and development of various products in city of Esfahan, Iran. Cronbach alphas were calculated for brand promise and export capabilities as 0.856 and 0.812, respectively. Using structural equation modeling, the study has detected seven factors including product development, public advocacy, strategic orientation, customer satisfaction, competitive pressures, organizational capabilities and distribution strategies.

Marketing the network of organizations, including manufacturers, wholesalers, and retailers, that distributes goods or services to consumers is one of the most important decisions for marketing managers and producers. In this study, we identify and prioritize the factors, which affect marketing strategy in selecting distribution channels by using fuzzy multiple criteria decision-making (FMCDM). The proposed study uses Fuzzy Delphi Analytic Hierarchy Process to determine the weights of the criteria by decision makers and marketing strategies is ranked by Fuzzy Technique for Order Preference by Similarity to Ideal Solution (TOPSIS). Finally, the case study within a Kaleh Company (Dairy products) is performed and the results indicate that the “diversifying product” is the most important marketing strategies considered by experts.