Firms’ competitiveness plays an important role to achieve better performance and entrepreneurship; however, competitiveness needs to be supported by internal resources. The purpose of this paper is to examine the support of value creation, distinctive competencies, and market orientation on competitiveness creation by an entrepreneur. The study is based on the competitiveness phenomenon of SMEs in Jakarta, associated with the performance. So, this experimental research is conducted by a survey among 120 entrepreneur SMEs in Jakarta. The data are collected by questionnaire and data analysis is performed through some statistical tools. For research model, the study examined the result through the research hypothesis test. The result found that value creation correlates with competitiveness creation, market orientation and distinctive competencies which yields competitiveness.