In today & apos; s competitive world, productivity- as a core source of production - is the most important target of the organization. Experimental studies in developed industrial countries prove that productivity improvements resulted from development of management systems play a more important role in production than physical increases in labor and capital factors. This paper, while focusing on productivity from a CRM perspective, employs a European Organizational Excellence Model framework to identify factors affecting productivity and the role of CRM systems. We perform an empirical study for a case study of home appliance manufacturing and using a questionnaire computed present status and compared with desired status of CRM components such as customer leadership, strategy, skill and motivation of labor work, effective use of information technology and process management.

In recent decades, provision-chain management has been one of the major concepts. The main reason that attracts attention to the concept is the increase in competition and struggle for the survival. There are different ways to increase the competition in organizations such as increasing productivity by acquiring information technology.
In this paper, we present an integrated model with the balanced score card framework for supplier selection strategy. The proposed model of this paper gathers 161 important factors suggested in the literature and selects the six most important ones using different multi criteria techniques. We also propose a goal programming techniques with some hard constraints and implement the mathematical model for real-world case study of auto industry. The proposed model is solved in four different forms using TOPSIS, VIKOR and the combination of these 2 factors with factor analysis. The preliminary results indicate that a combination of VIKOR and factor analysis presented better results with 9% reduction in costs, 38% increase of quality, and 3.2% increase in acceptability.

During the past few decades, many organizations have attempted to increase their productivity
through outsourcing parts of their responsibilities. Outsourcing helps firms reduce their low
value added activities and focus on their high value added activities. It also helps organization
save their time and energy which leads to more efficient units. The idea of outsourcing is more
important for project based organizations where the nature of works is different from a
particular project to another one. This paper presents an integrated balanced score card system
with an adaptation of ELECTRE III method to select suitable resources for outsourcing. The
proposed model of the paper is implemented for a case study of subway system in Iran and the
results are discussed.