This paper presents an empirical investigation on measuring the effects of controlling self-talk on women’s life satisfaction. The proposed study selected a sample of 34 women who visited counseling center in city of Najaf Abad, Iran. The study divided them into two groups of experiment and control where the first group were requested into eight counseling sessions of 90 minutes on controlling self-talk for a period of two months. The instrument in this study was Enrich couple satisfaction questionnaire, which measured the couple’s satisfaction in twelve different categories. The data was analyzed using covariance analysis method and the test results indicated that instructing internal self-talking could increase the rate of couple’s satisfaction (p & LT; 0.05).

This article is devoted to the study of strategic issues for modification of the national innovation system of Iran. In recent years, National Innovation System is accepted as a conceptual framework and analytical instrument for countries’ innovation activities by the international organizations such as Organization for Economic Cooperation and Development, United Nations Conference on Trade and Development and Euro stat. The main purpose of this study is to find solutions modification of the national system of Iran. The subject of the research is the international experience of development of national innovation systems, peculiarities of innovation systems in countries with developed and emerging markets, as well as systems of support and management of national innovation systems in Iran and abroad. The results of this study may be useful for students, managers in public and private sector, government officials, researchers, economists and all those interested in financial and economic issues.

This paper presents an empirical investigation to find important factors influencing market penetration in truck industry. The proposed study designs a questionnaire in Likert scale consists of 51 questions, distributes it among 300 people who worked for different truck industry related units and collects 262 filled ones. Cronbach alpha is calculated as 0.89. In addition, Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.845 and 3067.443, respectively. The study has implemented principal component analysis and the results have indicated that there were eight factors influencing entering truck making industry including adaptation strategies, new ideas, cost competitiveness, product capabilities, market characteristics, competition threats from external market environment and export accelerators.

Investigating the behavior of members of an organization is a basic step in understanding the organization & apos; s culture. In fact, it is always necessary to consider organization culture when a new action is about to happen. In fact, by leveraging culture, it is getting easier to accomplish other tasks within organization. In this paper, we present an empirical investigation to find important factors influencing organizational culture in banking industry. The proposed study uses Denison’s standard questionnaire for diagnosing organizational culture. Cronbach alpha has been calculated as 0.927, which is well about the acceptable limit. The results indicate that dimensions of job involvement (2.961) and organizational mission (2.914) are in better position compared with dimensions of compatibility (2.724) and consistency (2.621). The study proposes a new comprehensive organizational framework, which helps building new strategies.

Return of Investment has always been an interesting area of research among academics as well as investors. Although capital asset pricing model (CAPM) is capable of estimating risk of investment, many people argue that CAPM is not able to predict long-term return, properly. This paper presents an empirical investigation to find the effects of different financial figures including systematic risk (Beta), size of firm, ratio of book value to market share, volume of trade and the ratio of price/earnings (P/E) on return of private banks in Iran. The study gathers the necessary information over the period 2005-2011 from private banks in Iran. The study uses multiple regression technique to find the effects of mentioned variables on return of private banks. The results indicate that there are some meaningful and positive relationship between return of banks and systematic risk (Beta), size, volume of trade and P/E. The study also finds some meaningful and reverse relationship between bank return and book value on market value.

Knowledge management plays an important role in modern management systems since many existing systems move towards learning organizations. Expert systems, on the other hand, are considered as the most popular techniques for adapting recent developments on knowledge management. This paper presents an empirical investigation to find important factors influencing adaptation of expert systems. The proposed study designs a questionnaire in Likert scale consists of 25 questions, distributes it among 258 people who have recently graduated from computer science and they are familiar with implementation of expert systems. Cronbach alpha is calculated as 0.730 and Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.748 and 1377.397, respectively. The study has implemented principal component analysis and the results have indicated that there were four factors influencing expert systems including systems management, intelligence systems, system analysis and specialized analysis.

During the past few years, there have been increasing competitions in insurance firms around the world and most insurance firms try to find appropriate methods to reduce the cost of their products. In this paper, we perform an empirical investigation to find important factors influencing cost management in insurance industry. The proposed study of this paper detects five items including human productivity, economic inflation, competitions within industry, information technology and rate of damage paid to customers, which are effective on four important cost components. The implementation of analytical hierarchy process on ranking four cost components indicate that the amount of damage paid to customers is the most important factor followed by administration expenses, commission and advertisement.

This paper presents an investigation to assess the relationship between female employees’ organizational citizenship behavior and job satisfaction within organization. A questionnaire is designed and distributed among employees who work in city of Qom, Iran and after analyzing the responses by SPSS software program, the relationships between variables are assessed by Pearson test after confirming the normality of the data using Kolmogrov-Smirnov test. The results of the studies reflect a strong relationship between citizen-organization behavior of female employees and job satisfaction. In addition, the survey examines six sub-hypotheses and confirms that there are positive and meaningful relationships between female employees’ custom, altruism, work consciousness, mutual coordination, fairness and courtesy on one side and job satisfaction on the other side.

This study proposes an integrated model that combines the Theory of Reasoned Action (TRA) and two categories of variables, personal and marketing, to investigate the attitudinal and behavioral decision factors to purchase green products. The model derived and tested via structural equation modeling on a sample of 374 consumers from the Guilan province in Iran. The results show that attitude is explained by consumers’ environmental concern, quality of green products, green advertising and green labeling. The results of the structural equation analysis indicate that attitude positively influences intention to purchase green products. Green purchasing intention also influences on green purchasing behavior. This paper also discusses the implications of the results for marketers and researchers.

The main objective of this study is to develop and to test a comprehensive model that investigates the effect of shopping environment on consumption emotion, perceived value and behavioral intentions in tourism setting. The proposed model specifies the effect of environment perceptions on consumption emotions (pleasure and arousal), hedonic and utilitarian value, which in turn emotions and values affect tourist’s satisfaction and behavioral intentions. Data were collected through tourists who visited a tourist city by using cluster random sampling method. A total of 410 questionnaires were used for data analysis. Structural equations modeling (SEM) by using LISREL was performed to empirically test the relationships between the constructs of this research. Results show that environment has a positive and significant influence on pleasure and arousal. However, the effect of environment perceptions on behavioral intentions was not significant. In addition, results indicate that pleasure and arousal have positive and significant effects on tourist’s values. Findings also indicate that hedonic and utilitarian values had direct effect on customer satisfaction and the effect of satisfaction on behavioral intention was positive and significant. Finally, it suggests that service providers should focus on components of environment in a way that contributes positively in creating positive emotions in customers, which in turn consumption emotions enhance perceived value and positive behavioral intentions.