This study was conducted to investigate the effects of different factors influencing on employment of accounting graduates in Hanoi, Vietnam. The necessary data were collected using some questionnaires from ac-counting graduates working for enterprises in the area of Hanoi, Vietnam. Based on the data collected, Cronbach’s Alpha, Exploratory factor analysis (EFA) and regression model were implemented for learning the effect of each independent variable on employment of accounting graduates. The results show that five determinants including accounting student factor (ASPF), Part-time work before graduation (PWBG), information technology (IT), University factors (UF) and Related legal and policy environment (RLPE) had posi-tive relationships with the employment of accounting graduates. Based on the findings, some recommenda-tions were given for improving the employment of accounting graduates in the area of Hanoi, Vietnam.

Kuwait’s SMEs contribute to the economic growth of the country by creating productive jobs for Kuwaiti youth and professionals and improving income diversification. SMEs in Kuwait are faced with numerous challenges and these problems must be addressed to achieve and ensure longer-term success and better performance. This paper seeks to examine the relationship between the determinants of organizational performance such as entrepreneurial leadership (EL), learning orientation (LO), and innovation capacity (IC) of Kuwaiti's Small and Medium Enterprises (SMEs). The study used a quantitative method. A survey questionnaire was administered to gather the data, where the useable data was obtained from 384 of the 500 SME owners and CEOs in Kuwait. The outcomes of this study indicate that entrepreneurial leadership and learning orientation had positive and significant implication on organizational performance. Moreover, the innovation capacity is also found to be a significant mediator in the relationships.

This study aims to investigate the effects of internal barriers, including personal traits and cognitive condi-tions, and external barriers, including normative and regulative structures, on entrepreneurial intention among Vietnamese students. By collecting data from 437 students at high schools, universities and colleges in Vietnam, authors employ a quantitative method such as certain descriptive statistics, explorative analysis (EFA), KMO and Bartlett test, correlation coefficient analysis, and logistic regression to examine the relationship be-tween entrepreneurial barriers with different issues including personal traits, cognitive condition, normative and regulative structures, and entrepreneurial intention. The research results show that all four independent variables; namely barriers related to personal traits, cognitive condition, normative and regulative structures had negative effects on entrepreneurial intention. Particularly, cognitive conditions are seen as the most influential barrier to entrepreneurial intention, followed by personal traits, regulative and normative structures.

Customer loyalty plays an important role for the success of aviation companies. Most airlines companies rec-ognized that a frequent flyer is about 10 times more valuable than an associational flyer. As a result, it is essen-tial to evaluate determinants of Vietnamese frequent flyers related to loyalty toward American-based airlines like Delta Air Lines. The customer loyalty was impacted by service quality, brand image, perceived value, pric-ing policy, and customer satisfaction. A sample of 300 Vietnamese frequent flyers of Delta Air Lines was col-lected for this study. The primary data was analyzed with SPSS and AMOS. The results indicate that service quality had no impact on customer loyalty of Delta Air Lines frequent flyers in Vietnam while the rest variables maintained some effects. There were several limitations of this study such as sampling, questionnaires design, and data collection. This research also contributed implications for further studies about customer loyalty in aviation industry.

The aim of this research is to analyze leadership style, work-life balance, and employee engagement on the ship crew’s work effectiveness of 290 ship crews. The study is performed using a sample technique through Proportionate Stratified Random Sampling taken from the population of 1050 ship crew of passengers of vessel at Port of Tanjung Priok, Jakarta, Indonesia. The study uses quantitative approach with Structural Equation Modeling, with the help of the Lisrel program. The result of this study shows that leadership style, work-life balance and employee engagement directly and positively influence the work effectiveness. The benefit for Indonesia National Shipping is that through the improvement of leadership style of the officers, work-life bal-ance, and employee engagement, the Indonesia National Shipping may improve the work effectiveness of eve-ry ship crew. The findings provide a model for employee engagement and work effectiveness of national shipping ship crew. The output of this study states that every change in the quality of ship officer’s leadership style, quality of work-life balance and employee engagement directly and positively influenced the ship crew’s work effectiveness of Indonesia National Shipping.

A study was conducted on the role of commercial advertisement directed to children for influencing parents’ purchasing decision. The study targeted parents, taking into account all demographic factors. The main objec-tive of the study was to determine the extent of commercial ads influencing on parents' decision either directly without children’s effect or with children effect. To achieve this, a random sample was selected from parents of children aged 2-14 years. 530 copies of the questionnaire were distributed, and 474 valid ones were retrieved, which represented for 89.43% of the sample size. After the collection of the questionnaires, the data were recorded and analyzed. The results show that there was an effect of independent variables (advertising campaigns) on the intermediary variable (children), as well as the effect on the dependent variable (parents’ purchasing decision). The results also show that the entry of the intermediary variable (children) on the model had a direct and indirect effect, but its effect was relative rather than total. So, there is an effect of the independent variables (commercial ads) on the dependent variable (parents’ purchasing decision) with or without the existence of intermediary. Based on the results of the study, the researchers recommended that organizations should design advertisements that target parents directly to convince them to make purchasing decision without their children mediation, and design other advertisements to target children because they can have influence over parents and can convince them to make purchasing decision. In addition, it is necessary for organizations to focus on the content of advertising messages, and to repeat them periodically, taking into account the renewal of content from time to time. They should also select effective ways to post their advertisements, especially on social media platforms in different times.

The objective of the research was to assess the factors affecting the quality of social infrastructure projects in the industrial zones in Hanoi, Vietnam ver the period 2018-2019 by means of qualitative and quantitative research methods where the quantitative research was conducted by an independent survey agency to enhance the objectivity of data. Adopting PLS - SEM method of Smart PLS, 3.0, we analyzed data from 396 valid questionnaires and the results showed that materials, design, construction and Stakeholder had positively affected the quality of Social Infrastructure Projects (SIPs). In the meantime, the project size also played a moderate role on the quality of social infrastructure projects.

Creative industry has high contribution to the national economy. Some literature shows that creative industry does not highlight some important aspects such as knowledge sharing, absorptive capacity, and ambidexterity. The aim of this study is to analyze the relationship between knowledge sharing, absorptive capacity, ambidexterity, innovation capability and company's quality performance. This study uses mixed methods with the results of empirical study through the distribution of questionnaires to 150 business people in the creative industry and combined by interview result of creative industry entrepreneurs. The result shows that knowledge sharing had a positive and significant relationship with absorptive capacity and ambidexterity. While ambidexterity and absorptive capacity had positive and significant relationships with innovation capability and innovation capability had a positive and significant relationship with the company's quality performance. The results of this study are expected to help business people in the creative industry improve their quality performance through increased knowledge sharing, absorptive capacity, ambidexterity, and innovation capability.

The main objective of this research paper is to examine the mediating roles of place attachment and tourist satisfaction on destination attractiveness and loyalty relationship using the phantom approach among foreign tourists visiting Langkawi Island, Malaysia. Tourists from three countries listed in the top 20 international markets visiting Malaysia were chosen as the target population. The survey was conducted at the departure hall of Langkawi International Airport using a simple random sampling method. A total of 365 useful ques-tionnaires were returned and analyzed using Structural Equation Modelling (SEM). The findings of the study have empirically demonstrated that destination attractiveness had no significant direct influence on destination loyalty. However, the study discovered that tourist satisfaction and place attachment fully mediated the relationship between destination attractiveness and destination loyalty. Destination attractiveness has an indirect effect on destination loyalty. The study also illustrated that the tourist satisfaction factor had a stronger mediator effect than place attachment factor in the destination loyalty relationship model. The study suggested several insightful recommendations to the destination management office in maximizing tourist’s experience with cultural attractiveness and adequate infrastructure, thereby, enhancing the visitation of international tourists to Langkawi Island.

The research analyses the impact of non-interest income on the performance of 26 Vietnamese commercial banks in the period of 2008 - 2017 by the Generalized Method of Moments (GMM) method. The research results show that: (i) The average non-interest income ratio of Vietnamese commercial banks is only 8.32%, a significantly low level compared with the interest income ratio of more than 90% of the total income of the banks; (ii) Non-interest income has a positive impact on the performance of Vietnamese commercial banks in the research period. The research results assist in confirming the trend of diversifying non-credit activities to increase non-interest income ratio of Vietnamese commercial banks.