Image destination is one of the most important factors to attract and retain tourists. An enticing destination image promotes the tourist's experience and creates satisfaction that encourages tourists to return. The purpose of this study is to assess the impact of destination image and the factors that constitute the destination image on tourist satisfaction at a tourist destination. Cronbach's Alpha test methods, Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) were used in the study. Primary database was used as a result of the survey involving 500 tourists at the mountainous destinations in Thanh Hoa province. The results of the study demonstrated that destination images positively impact tourists’ satisfaction. Based on the study results in the article, we proposed some key solutions to strengthen propaganda and promotion for relevant destinations; to improve the quality of tourism infrastructure; to create and diversify tourism products; to enhance security measures for greater safety and further improvement of tourist satisfaction.

Current study aimed at examining the influence of customer-focused service management on spreading service culture inside the organization. In order to test the eligibility of such hypotheses quantitative survey was distributed on (278) workers within fast food restaurants in Amman- Jordan. The sample contained marketing managers and sales representatives from the chose international chain fast-food restaurants. Results of study indicated that there is an influence of customer-focused service management on service culture that is attributed to leadership and people working in the organization, it was meant leadership and due to its close connection to employees can help in spreading awareness regarding service quality and people themselves should have the in-depth awareness of the importance of quality in general and service quality in particular. Study recommended that service culture shouldn't be spread among frontline employees only, it should surpass to the leaders, middle management, higher management and CEO, and Understanding customer expectations has to rhyme with organizational mission and vision; employees must have full understanding of their organization's mission and vision before starting to understand service culture.

The economic downturn, with a weakening oil market, resulted in the growth of divergent businesses that led to competition between destination-branded hotels and non-hotel-based firms in the fitness sector in the United Arab Emirates. Since hotel-based fitness firms have targeted both residents and tourists, the declining customer inflows have alarmed non-hotel-based fitness firms, leading to explore the market and appraise their service qualities, particularly given that their customers have experienced unexpected reductions in their discretionary spending habits. This paper analyzes factors in customers’ perception of service quality and its relation to customer satisfaction and retention. A sample of 186 member-customers was randomly selected from all non-hotel-based fitness firms functioning in Abu Dhabi. The primary data were collected through surveys and interviews. Respondents prioritized price, quality, hygiene and safety as major factors when assessing service quality. Although a high service quality index score and customer satisfaction indicated the drive for customer retention, the steady-state matrix apparent in the second year in a Markov analysis suggests that firms focus on improvising their marketing mix to increase customers’ spending time in fitness centers and maximize customers’ satisfaction with the main purpose of their visit, their own wellbeing and stress reduction. This study fills a research gap and helps fitness firms understand the importance of appraising customers’ perceptions of service quality in a downswing market, and of devising niche strategies to gain competitive advantage.

This research was conducted to test the model of strategic human resource management as a competitive advantage in the construction industry specially to identify factors related to achieving competitive advantage in this industry. The empirical data were drawn from 174 construction companies in Indonesia using questionnaire method. Structural Equation Modeling techniques was used to analyze the conceptualized relationship model. The empirical results reveal that competitive advantage in the construction industry in Indonesia could be achieved through human resource management practices to build and improve a safety culture which would increase employee productivity. Companies must integrate human resource management practices with safety culture as a priority strategy of the company since based on empirical result, safety culture can be a source of competitive advantage for construction companies in Indonesia. Future studies can use these strategic human resource management models in different industry sectors by adding a number of samples so that the results could be generalized.

The aim of this paper is to discuss and to examine the impact of the factors on Vietnamese consumers’ online shopping intention based on Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB). The questionnaire was sent directly to the respondents and through the Internet. After 5 months collecting, there were 423 valid replies being analyzed. The data were analyzed in accordance with the process from Cronbach's Alpha to EFA and multiple regression technique. The results showed that perceived usefulness, perceived ease of use, attitude and subjective norm had positive effects on consumers’ online shopping intention. While the factor of perceived risk had a negative effect on consumers’ online shopping intention.

This study aims to determine the effect of leadership style, organizational culture and motivation partially on the performance of permanent lecturers at Universitas Maarif Hasyim Sidoarjo. The object of this research is associated with the development of the world of education, while the scope of research concentrates on the area of Ngelom, Megare Sepajang Taman, Indonesia. The type of research is descriptive with explanatory research. Sampling is conducted by proportional stratified random sampling method. The population of this study includes all lecturers at Maarif Hasyim Latif University. Data analysis uses multiple linear re-gression analysis. The results show that Leadership Style, Organizational Culture, and Motivation simultaneously influence on the Performance of Permanent Lecturers.

The objective of this paper is to determine the impact of the variables of good corporate governance on profitability by equity of the banks of Peru during the period 2009-2018. The regression analysis of panel data was applied on a sample of 13 banks in Peru listed on the Lima Stock Exchange. Through an econometrics model it was obtained as a result that there was a significant direct relationship between the general meeting of shareholders and return on equity, which indicates that, the greater the integration of the General Meeting of shareholders in banking companies, the greater the profitability of equity for shareholders; which also shows that, the greater the transparency of information, the greater the profitability of equity for shareholders. This evidence provides beneficial information for supervisory authorities, stakeholders and academics.

The recognition of brand equity has been in a substantial amount of recent research. In this study, we investigated the indicators of brand equity, which include brand image, brand awareness, and brand loyalty, in the context of higher education in analyzing the students of 10 universities in Ho Chi Minh City, Vietnam. We collected a sample size of 340 people to conduct a path analysis using a Partial Least Square Structural Equation Modeling (PLS-SEM) approach. The results proved a significant relationship between brand awareness and brand loyalty and brand equity. We also verified the relationships between brand communication, brand trust, and brand image. These findings provide an example of one such implication, such as what universities should emphasize in their marketing efforts.

In this article, the impacts that moral intelligence has on green purchasing intentions in Jordan was investigated based on three moral theories (Utilitarianism, Deontology, Virtue Ethics), as well as the theory of Planned Behavior. Furthermore, four key areas of moral intelligence (compassion, forgiveness, responsibility and integrity) were discussed. A questionnaire was used to obtain the necessary primary data from 191 customers in Jordan. To analyze the results, partial least squares structural equation modeling was carried out. It was concluded that the four key aspects of moral intelligence (compassion, forgiveness, responsibility and integrity) positively impact green purchasing intentions. This research has practical significance in the fields of green marketing and moral intelligence, especially with regard to the dimensions of compassion, forgiveness, responsibility and integrity. These dimensions can thus serve as a guide for improving customers’ green purchase intentions in future. Moreover, the research is important for investigations into individual and company-based environmental sustainability.

The objective of this research was to explore the direct effect of employability and job characteristics on contextual performance of vocational high school principals mediating by organizational commitment. This research used some quantitative approach with survey method. The samples of this research included 216 principals selected randomly. The data were obtained by spreading questionnaires and analyzed with path analysis by supporting descriptive statistics. The results confirm that employability, job characteristics, and organizational commitment had significant direct effects on contextual performance; employability and job characteristics had significant direct effects on organizational commitment; employability and job characteristics had significant indirect effects on contextual performance mediating by organizational commitment. Therefore, a fit research model found about the effect of employability and job characteristics on contextual performance mediating by organizational commitment. This model can be used as a reference by researchers and practitioners in developing models of contextual performance in the future.