This study aims to identify the effect of Total Quality Management (TQM) on the marketing of educational services, by examining the views of employees at Prince Sattam bin Abdulaziz University and customers on the quality of services provided at the university and its relationship to marketing. The researcher used some descriptive analytical method to examine the hypotheses. In this study, two questionnaires were used: The first questionnaire was directed to university employees, and the second one was directed to customers. For testing these hypotheses, 100 questionnaires were distributed to the entire study group samples, which were retrieved. Consequently, the study group sample consisted of 100 individuals and staff from Prince Sattam bin Abdulaziz University. The study found that there was a positive perception among the sample units about the impact of TQM on the marketing of educational services. The study concluded with several recommendations, the most important of which was focusing on paying more attention to the internal public of the university and developing the spirit of one team and working to enhance the spirit of trust with them.

The paper examines factors influencing online purchase intention of Vietnamese. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT), the study develops a theoretical model including four explanatory variables of online purchase intention: performance expectancy (PE), social influence (SI), effort expectancy (EE) and facilitating condi-tions (FC). The empirical results obtained in a sample of 204 valid interviewees reveal the statistically significant and concurrent impact of the mentioned determinants on the intention to purchase online. Among them, performance expectancy (PE) and social influence (SI) exert the most significant influence. The findings provide guidance for online firms to improve their conditions and develop marketing strategies in order to highlight efficiency, ease of use, and convenience; become a trend of social communities and then encourage the online purchase.

Knowledge has become one of the key strategic assets for the organizations to gain and main-tain competitive advantage. There are two main types of the knowledge, which can be found in organizations and individuals: tacit and explicit. Tacit knowledge is Omni present in indi-vidual’s head while explicit knowledge is a written and documented. The most valuable and remarkable human knowledge exists more implicitly. Sharing and managing this implicit knowledge is considered very difficult, so investigating the factors that may affect knowledge sharing has become a colorful area of research. The focus of this study is to examine the relationship between individual (individual attitude, organizational commitment, and knowledge self-efficacy) and tacit knowledge sharing. The study distributed 650 questionnaires among teaching staff in public higher educational institutes. Out of 650, only 320 questionnaires were returned. Hypotheses for direct relationships were tested using SEM. Results indicated that individual attitude and knowledge self-efficacy were substantially associated with tacit knowledge sharing, however, no relationship was found between organizational commitment and tacit knowledge sharing.

This research is aimed to disclose the influence of entrepreneurial orientation and technology orientation on market orientation with education as a moderation variable. Referring to the assumption of research approach, the study uses quantitative approach and causal relationship across variables is examined with SEM-PLS. The object of research includes Small-and-Medium Enterprises in East Java, Indonesia. Sampling method is simple random sampling with Malhotra technique. After applying it to research population, the obtained sample is 150 Small-and-Medium Enterprises. Data are collected with questionnaire. Responses are analyzed using statistic program of Smart-PLS version 3.2.7. Some empirical findings are obtained: (1) The increase of entrepreneurial orientation and technology orientation is going along with the increase of market orientation; (2) Education strengthens the impact of entrepreneurial orientation on market orientation; and (3) Education can reduce the influence of technology orientation on market orientation.

This research paper aims to examine the impact of social media advertisement attributes, including informativeness, trust, and irritation, and internet users’ motivational factors; namely investigation, customization, opportunity seeking, interaction, and entertainment on individuals' attitude towards advertisements over social media sites in Jordan. A conceptual research model was proposed based on the relevant literature to be empirically tested. Data was collected using an online questionnaire survey administered to 256 participants. Hypotheses were tested using single and multiple linear regression analyses. Results show that advertisement design factors along with internet users’ motives were all significant factors affecting the attitude towards advertisements on social media sites with entertainment, interaction and informativeness had the highest impact. Based on the research findings, recommendations were reported for academicians and practitioners. Limitations and promising areas for further research were discussed.

This paper aims at examining the influence of strategic leadership on increasing ethical prac-tices within pharmaceutical organizations in Jordan. Variables of strategic leadership include work environment, leader's traits, leadership style and strategic leaders' performance. The study designs a questionnaire and distributes it among (277) employees and leaders within pharmaceutical organizations in Jordan. The results of the study indicate positive influence of strategic leadership on ethical practices among individuals and employees in the organization. Results also indicate that leadership performance maintained the strongest effect on ethical stands attributed from strategic leadership which gives an indication that a good performance strategic leadership is probably more influential on ethical practices and decision making in pharmaceutical organizations. The study recommends that organizations within pharmaceutical industry should pay extra attention to aspects that are related to increase employees' awareness towards ethics in leadership and business.

The research aims to empirically verify the role of adaptive capability in its contribution to marketing performance, with product innovation as a mediating variable. This research was conducted in small and medium enterprises (SMEs) located in Central Java, Indonesia. A number of 253 questionnaires were distributed and adequately filled. Statistical analysis was conducted by using structural equation modeling with Smart-Partial Least Squares (PLS). The results show that the adaptive capability was positively related to product innovation, but not significant to marketing performance. Furthermore, our findings show that product innovation had a significant effect on marketing performance and it fully mediated the relationship between adaptive capability and marketing performance. These findings offer implications regarding how adaptive capability enhance marketing performance through product innovation in SMEs.

Green brand equity becomes increasingly important in green marketing. Increased green brand equity may promote customer’s purchasing behavior. This paper investigates the relationship between green brand equity and its driving forces, namely, green trust, green brand image and green satisfaction. The study uses a questionnaire-based survey to obtain data from university students who had some experience of purchasing green items in Ho Chi Minh City. A structural equation modeling approach is used to confirm the proposed hypotheses. The results indicate that green trust and green brand image positively affected green brand equity. Moreover, the association between green brand equity and green brand image is partially mediated by green trust. It is also found that the association between green brand equity and green satisfaction was partially mediated by green trust. Thus, activities to promote green trust, green satisfaction, and green brand image are useful in improving green brand equity.

This research aims to recognize the impact of servant leadership on organizational citizenship behavior in Jordanian Islamic Banks where job satisfaction is a mediating variable. The research sample is selected from three Jordanian Islamic Banks operating in Jordan. The sample selected 168 people for the current research based on a random sample technique. The results indicate that there is a positive correlation between servant leadership and organizational citizenship behavior. There is also a significant impact of the servant leadership on the organizational citizenship behavior and a significant impact of servant leadership on the organizational citizenship behavior through job satisfaction at the Jordanian Islamic Banks.

The objective of this paper is to assess the factors affecting the lawyers’ motivation in Vietnam through the Emotional Intelligence factor and the factors affecting Lawyer’s performance. To accomplish this goal, we conducted a survey for half a year and analyzed data on 960 lawyers, then used SPSS 22 and Smart PLS 3.0 software to analyze the data. The results show that all six factors positively impact Emotional Intelligence. Emotional Intelligence both positively and positively impact Lawyer’s Motivation and Lawyer’s Performance. At the same time Lawyer’s Motivation has a statistically significant positive impact on Lawyer’s Performance. Finally, the results of multi-group testing between male and female lawyers are statistically different. From the research results, we propose a few solutions to improve motivation and work efficiency for lawyers in Vietnam.