The objective of the research was to determine the impact of Digital Marketing on customer relationship management (CRM) in an educational institution in central Peru. The study was carried out from the quantitative approach, with a non-experimental correlational transactional research design. A questionnaire was applied to 228 parents between the ages of 30 and 50 who belong to an educational institution in the city of Concepción in Peru. Using the structural equations model, it was found that Content Marketing has a significant influence on the operational management of customer relationships (p <0.05), as well as on the analytical management of customer relationships (p <0.05). Regarding the Marketing of social networks, it was identified that it has a significant influence on the operational management of customer relationships (p <0.05), as well as on the analytical management of customer relationships (p <0, 05), because the media used by educational institutions are attractive to parents. It is concluded that Digital Marketing has a great impact on customer relationship management (CRM) in the educational sector of a city in central Peru.

Supply chain management (SCM) practices have become strategic resources and capabilities for enhancing both competitive advantage logistic performance (ORGPER). However, it is not clear how SC Practices influence logistic performance in the agribusiness context. However, the mechanism of SCMPs effects is not yet understood since extant literature has produced mixed results. Hence, this study sought to test the impact of mediation of the competitive advantage of relations between SCMP and Reperform the point of view of Kenya's dairy supply chain. The study examined four estimates that were tested using partial minimum square structural equation modeling (PLS-SAME) techniques to work out the purpose of the study. Across-departmental survey design has been used to collect preliminary data from109 dairy cooperatives in thirteen major dairy producing counties in Kenya. The results reveal that SCM practice has a positive and significant effect on CA(P=0.730) and ORGPER (P=0.237). In addition, THERE is a positive, statistically significant effect on THECAORGPER (P=0.522). Further results show that CA mediates the relationship between SCMP and ORGPER. Consequently, the study concludes that SCMPs first generate CA, which in turn enhances ORGPER in a logistic sense. Theoretically, the study provides insights on the resource-based view theory as well as a conceptual framework for its validation. Similarly, the study informs managers and policymakers in knowing specific SCMPs to focus on to enhance CA and ORGPER of the dairy cooperatives in Kenya.

The relationship between the organization and its clients is the life of every enterprise, whether it is a multinational corporation of several billion employees and a multi-million-deposit business or sole traders with a handful of daily customers. The relationship between the organization and its traditions is the key concern. Between these two cases, consumer relationship management (CRM) is the same in theory and may differ significantly. Both the company and consumers have some factors to meet, such as the desires and expectations of all sides, before forming a contract. We need to earn a profit to succeed and to improve clients expect excellent support, better goods and reasonable pricing. The implementation of a CRM program will impact consumer service and customer knowledge for various purposes. Likewise, adopting a CRM strategy would definitely affect consumer loyalty and awareness. CRM guarantees that consumers are happy and strengthens ties between the company and its clients. Such practices improve the partnership between customers and sales representatives. The study carried out the quantitative approach in the delivery of the questionnaire to more than 100 bank customers. In concise and inferential statistics, the data were handled using the SPSS statistical method. Data indicates that the strong relationship between consumer loyalty and customer happiness of CRM technologies occurs and the stronger the overall customer satisfaction score, the larger the volume of CRM technology deployed.

This paper presents an empirical investigation to evaluate the impact of purchase, storage and inventory management on the production costs of materials supply management in the Peruvian paper industry. A linear regression model was used under the ordinary least squares method to determine the causal relationship between the provisioning of materials and production costs. It was concluded that the evaluation of the effect between the study variables was inversely proportional, that is, as the management of purchase, storage, and inventory in companies improve, the production costs may also be reduced.

The rapid progress of TICs has generated different ways to modify and transfer information, which implies the generation of new forms of knowledge. The objective of this study is to establish the relationship between digital competencies and university teaching performance in public higher education in Huancayo. The study is of a basic type with a quantitative approach and correlational level, developed with the partition as a sample of 272 teachers and 387 students who develop teaching-learning activities at the UNCP. The data were analyzed and modeled through structural equations based on PLS. The research arrived at the following results: a value of 0.890 in Spearman's Rho correlation coefficient and a significance level of .000, which shows that there is a high positive relationship between the study variables; likewise, the hypothesis is accepted. general which considers that there is a significant relationship between digital competencies and teaching performance in the classroom.

Social cybernetics, as an interdisciplinary field, has gained increasing interest in the last decade due to the influence of information technologies in society through connectivity, Internet of things, process automation, artificial intelligence among others. This research focuses on exploring the relationship between social cybernetics (communication and control mechanisms) based on information technologies and local development, using structural equation modeling as an analytical tool. The design was non-probabilistic, with a sample of 482 people. The independent variables under study were Use of ICT for communication between local authorities and the population (CAP), Use of ICT for collaboration between public and private institutions (CPPC), Use of ICT for shared decision making (SDM), Use of ICT for local development planning (LDP) and Use of ICT for knowledge management (KM); and the dependent variable was Local Development (LD). It was determined that there is a relationship between all of them except with CAP. The direction and magnitude of the other ratios were: + 0.1390; - 0.3661; + 0.4472 and + 0.8432 respectively. The coefficient of determination (R2) was 93.69% facilitating the prediction of future results. The model has an adequate fit.

Information and Communication Technologies (ICT) affect all aspects of our daily lives. Using them is considered a symbol of modernization and social advancement. The global expansion and interconnection of ICT offers a significant opportunity to promote the advancement of humanity, bridge the digital gap and promote the growth of societies built on knowledge. In this study, we analyzed and identified the most influential factors in the adoption of ICT in education from the data set called “Final Survey-Digital Inclusion Teachers” of the Plurinational State of Bolivia, which consists of 871 instances and 189 columns. We performed feature selection by carefully combining the results of three feature selection methods: filter (chi-square, ANO-VA and mutual information), wrapper (RFE) and intrinsic (Classification And Regression Trees, Random Forest, Gradient Boosting and XGBoost). The results demonstrated that a teacher's motivation for curricular planning that includes ICT, teaching experience and the institutional environment are key factors in the adoption of these technologies in education. Furthermore, we identified that the Random Forest algorithm is the most appropriate for analyzing and predicting the adoption of ICT in education, we affirmed this after this algorithm obtained the highest values in four of the six metrics evaluated: a sensitivity of 77.7%, an F1 Score of 77.9%, a Cohen's Kappa coefficient of 60.8% and a Jaccard Score of 64.3%. These results suggest that Random Forest is the most effective algorithm to analyze the factors related to the adoption of ICT in educational environments.

This bibliographical review gives us a clear and summarized analysis of the management tools for a water infrastructure construction project and, a tool that allows the management of water resources through the application of everything analyzed and compiled in scientific articles obtained from the Scopus database and after that it was analyzed using the VOSviewer tool, which has the complexity of analyzing a large amount of data. This analysis was carried out from the appearance of the first related investigations until the year 2023, analysis graphs were obtained from representative levels of the words “artificial intelligence”, “project management” of “construction” and “water” resource with greater interest in the analysis. The results obtained allowed us to understand the great variety of technological tools that are available today to be able to manage the construction of a project through artificial intelligence and its components that work together, likewise the application of these tools is carried out by countries as well as the United States. The United States and China are the ones that represent the greatest interest in these investigations, however this contribution is minimal to be able to generate effective solutions since each project presents its particular characteristics that technology has to adapt to. The future of these projects was also analyzed, such as the management of water resources through intelligent technologies that allow the preservation, care and maintenance of water resources, in addition to this, it is emphasized that worldwide there are already problems of droughts, lack of water resources and shortages of water in some countries. This research has the purpose of an overview for decision-making in the execution of the project at the water level and after the management of the water resource, it is important to apply these tools for their different advantages and carry it out to large-scale works in Peru subsidized by the Peruvian state since they are the most responsible for ensuring the care, maintenance and preservation of water resources.

This study examines the effect of web design on the generation of electronic word of mouth (E-WOM) through the satisfaction of e-commerce consumers in the retail sector. To this end, three main objectives were proposed: (1) Evaluate the effect of web design on the perception of security, perceived enjoyment, perceived usefulness and perceived risk of the e-commerce consumer in the retail sector; (2) Evaluate the effect of customer service, perception of security, perceived enjoyment and perceived usefulness on consumer satisfaction in e-commerce in the retail sector; and (3) Explain the positive effect of customer satisfaction and the negative effect of perceived risk on the generation of E-WOM. A study was carried out using a quantitative approach with a non-experimental and cross-sectional design. Through non-probabilistic convenience sampling, a total of 422 questionnaires from consumers in the retail sector were collected. A partial approach was used to analyze the data. Least Squares PLS-SEM by using SmartPLS. The results show the significant positive effect of web design on the perceptions of security, customer service, and customer satisfaction. And a negative effect on risk perception. Furthermore, this study revealed the mediating effects of risk perception, security perception, and quality of customer service in the retail sector. This study has theoretical, practical, social, and customer management implications, so it will be useful in academic, social, and business areas. The results show the positive and significant effect of web design on the perception of security, enjoyment, and usefulness of online shopping. The negative and significant effect of web design on risk perception was also demonstrated; furthermore, this study revealed the positive and significant effect of perceived usefulness, enjoyment, security, and electronic service on customer satisfaction in online shopping. Finally, the negative and significant effect of risk perception on the generation of electronic word of mouth and the positive and significant effect of satisfaction on the generation of electronic word of mouth were demonstrated.

In the construction industry there are several problems that negatively impact the environment from the process of obtaining materials, the construction of buildings and their use. That is why the bibliographic review research analyzes the use and application of the hemp-based brick with the support of the Scopus database and the VOSviewer software as data analytics, the characteristics of the brick were taken into account as well As an air pollution purifier, humidity reduction and thermal insulation, graphs related to these characteristics were obtained, highlighting the words with the highest frequency in the research, countries that published and bibliometric maps worldwide. The results help us determine that there is an application of this brick in countries with the greatest needs and growth and also in potential countries, however we believe that in Peru there is no analysis or interest in this brick. This hemp-based brick has positive advantages for the environment and is potentially ecological from the beginning of obtaining the materials, used in the construction of houses and then as waste, in these three phases it contributes to the environment. The purpose of the research is to be the beginning for future investments and research related to the hemp-based brick applied in the construction industry and the other objective is to motivate professionals to use and apply this brick that will have benefits for the environment.