Technological advancements affect everyday life; they benefited our daily routines, habits, and activities. Underwater diving is one of the most interesting and attractive activities for tourists worldwide but could be risky and challenging. When paths are not clear, diving might take additional time and effort leading to some health problems. Thus, providing divers with proper direction information to surf underwater can be useful and helpful. Also, monitoring diverse health statuses and alerting them in case of any undesirable condition can increase their safety. Smart devices such as mobiles, watches, sensor devices, cellular networks along with the Internet of Things (IoT) can all provide location-based services. Such services can help in providing the best path for the divers and monitor their health status during diving. This paper proposes a new underwater routing approach, called Underwater Routing for Smart Diving “URSD”, which provides divers with routing information to visit underwater cultural or natural resources and monitors their health status during the diving period. The URSD approach was simulated and compared with the shortest path. Results showed that the URSD helped divers to route within paths that have a larger number of nodes, furthermore, it could enhance and improve divers experience and help them mitigate underwater risks.

The current manuscript aimed to explain the impact of big data on the financial reporting quality of the industrial sector in Jordan. To achieve the manuscript goals and validate hypotheses, a field study was conducted by distributing a questionnaire to 325 financial managers in industrial companies listed on the Amman Stock Exchange during a specific period. Gathered data were analyzed using structural equation modeling (SEM). The manuscript concluded that the big data dimensions, including variety, volume, and velocity, had a positive impact on financial reporting quality. Therefore, a set of recommendations were provided to managers of the industrial companies in Jordan to put in place an extensive data governance system to as-sure data quality, security, privacy, and compliance. To ensure the integrity and dependability of financial reporting, define data ownership, create data quality standards, and develop processes for data access, use, and preservation.

This study examined the perception of investors toward the factors of Artificial Intelligence (AI) that impact behavioral intention of AI adoption. TAM was used with the addition of three factors of subjective norms, trust in service and service provider, and training. Jordanian stock market investors with basic investment knowledge were selected as the study participants using a convenience sampling method. The analyzed data were obtained from 610 responses. Results demonstrated the significant impact of trust in service and subjective norms on AI. Attitudes, perceived ease of use and perceived usefulness showed statistical significance toward intention to use AI. Results also showed significant impact of training on perceived ease of use.

The study aimed to investigate the impact of creative thinking on marketing ideas and their influence on the structure of modern Jordanian advertisements for telecommunications companies. The methodology involved developing a survey instrument with four independent variables and one dependent variable. The independent variables were Creative Marketing (CM), Marketing Strategy (MS), Online Marketing (OM), and Social Media Marketing (SMM). The dependent variable was the Structure of the Modern Jordanian Advertisement (SMJA). The study population is customers of Jordanian telecommunications companies who reside in Jordan. A sample size of 270 respondents was selected through a convenience sampling method. The data were analyzed using statistical software, such as SPSS and AMOS 27 version, to test the research hypotheses. The results indicate that all four paths are statistically significant. The first hypothesis, which relates to creative marketing, has the highest estimated result of 0.62, while the second, third and the fourth hypotheses have estimated results of 0.152, 0.133, and 0.111, respectively. Overall, the results support the hypothesis that all four marketing domains have a significant impact on SMJA.

The purpose of the current research is to explore the impact of Instagram pages on consumers’ purchasing intentions among millennials in the fashion industry in Jordan. This study uses a quantitative, cause-effect, and cross-sectional approach. Online surveys were used to collect data from 212 respondents through different social media tools. The collected data was analyzed by SPSS software and Smart PLS to test the research hypothesis. Results show that bloggers’ recommendations significantly affect eWOM and engagement; usefulness information significantly affects eWOM and engagement; while trust insignificantly affects eWOM and engagement; brand familiarity insignificantly affects eWOM and engagement; participation and socialization insignificantly affect eWOM and engagement. Finally, useful information, eWOM, and engagement significantly affect consumers buying intention on Instagram. The study gives new information about the influence of Instagram pages on consumers' intentions. Therefore, this research expands the knowledge about factors that affect customers’ buying intentions. Since the study is a quantitative cross-sectional conducted on fashion industry Instagram users through an online survey in Jordan, which may limit its generalization to other industries and countries, therefore, the study suggests applying similar studies to online users of different ages, industries, and countries. Marketers can use Instagram to contact, promote, advertise, and sell their products by developing strong relationships with their customers through different social media tools. Using social media tools for marketing and selling reduces paperwork, printed advertisement, and transportation, which positively affects corporate social responsibility and reduces the consumption of energy and pollution.

The goal of this study was to measure the main effects of e-marketing, e-WOM, and social media influencers on increasing the intention to purchase and enhancing customers’ happiness in the Amman stock exchange. 285 samples represented the research study samples which have been collected, analyzed, and used to discuss the research hypotheses. The research study gave results which showed that e-marketing, e-WOM, and social media influencers’ effects positively on increasing customers’ intention to buy and enhancing customers’ satisfaction and happiness. This research represented each main research variable through its main keys, this research represented e-marketing through internet usage benefits received, simple use with low cost, and behavior and action. The second main variable is the e-WOM, and it is represented in this research through: satisfaction, dissatisfaction and perceived novelty. The third main variable is the social media influencers and it’s represented by: expertise, trustworthiness, and attractiveness. The main output of this study is represented that using digital marketing channels, with knowing peoples’ opinion, and following social media influencers can give customers ability to decide which product have to buy in the way which they can get the maximum benefits. The novelty of this study lies in giving more details about the effects of e-marketing, e-WOM, and social media influencers which are still new fields, and it needs more research for discovering all dimensions. Also, this research is useful and innovative based on choosing the field of this study and it is the Amman stock exchange which can help people to know useful information about the nature of stock investment.

This research aims to provide a logical and experimental framework that helps organizations achieve goals in turbulent environments by examining the impact of dynamic capabilities on competitive performance with the conditional indirect effect of entrepreneurship orientation and digital leadership. A conceptual framework was derived from well-established theories in strategic management, along with empirical evidence based on a survey conducted on a sample of 102 leaders and managers in the entrepreneurial companies in Jordan. This study demonstrates the positive impact of dynamic capabilities in developing competitive performance. Moreover, the entrepreneurship orientation mediates the relationship between dynamic capabilities and competitive performance and digital leadership has a positive moderating role in this relationship. This research recommends leaders and managers in entrepreneurial organizations to define clear standards for measuring competitive performance that enable identifying and correcting deviations in a timely manner and invites them to focus on creating value in turbulent environments by exploiting advanced technological capabilities and adopting innovative strategies and business models.

The objective of this investigation is to analyze the correlation among students' readiness for mobile learning, regulation of emotions, nomophobia, cyberloafing via smartphones, and addiction to smartphones while attending classes amidst the COVID-19 pandemic. Current research introduces a theoretical framework that outlines the factors influencing cyberloafing within the m-learning setting. The study involved a total of 719 participants. The structural equation modelling technique was utilized to evaluate a study's framework. The study's results suggest a significant association between the factors of m-learning readiness, emotion regulation, nomophobia, smartphone cyberloafing, and smartphone addiction among learners. The current study also introduces a conceptual framework for this entrepreneurial shift that outlines the factors influencing cyberloafing within the m-learning setting. The discourse pertains to the ramifications for both students and institutions of higher learning.

The Android operating system is the most used mobile operating system in the world, and it is one of the most popular operating systems for different kinds of devices from smartwatches, IoT, and TVs to mobiles and cockpits in cars. Security is the main challenge to any operating system. Android malware attacks and vulnerabilities are known as emerging risks for mobile devices. The development of Android malware has been observed to be at an accelerated speed. Most Android security breaches permitted by permission misuse are amongst the most critical and prevalent issues threatening Android OS security. This research performs several studies on malware and non-malware applications to provide a recently updated dataset. The goal of proposed models is to find a combination of noise-cleaning algorithms, features selection techniques, and classification algorithms that are noise-tolerant and can achieve high accuracy results in detecting new Android malware. The results from the empirical experiments show that the proposed models are able to detect Android malware with an accuracy that reaches 87%, despite the noise in the dataset. We also find that the best classification results are achieved using the RF algorithm. This work can be extended in many ways by applying higher noise ratios and running more classifiers and optimizers.

The major goal of this research is to examine how vlogging on YouTube affects the communication skills of Jordan teenagers with language and speech disorders. Fifty people, ranging in age from 13 to 18, participated in an eight-week vlogging intervention program designed to improve their communication skills. The results of the pre- and post-tests showed a statistically significant improvement in communicative competence, with the mean difference between the two measures being 10.5. Vlogging has a significant effect as an intervention because of its remarkable ability to actively engage participants in the creation of relevant content, the facilitation of authentic real-life communication experiences, the encouragement of creative and self-expressive expression, and the provision of individualized therapeutic approaches. Adolescents with speech and language disabilities have unique obstacles in communicating, and this study gives insight on the possible use of novel tools, such as vlogging, to address these issues.