Customer Relationship Management (CRM) has been an important part of enterprise decision-making and management. In this regard, Decision Tree (DT) models are the most common tools for investigating CRM and providing an appropriate support for the implementation of CRM systems. Yet, this method does not yield any estimate of the degree of separation of different subgroups involved in analysis. In this research, we compute three decision-making models in SMEs, analyzing different decision tree methods (C&RT, C4.5 and ID3). The methods are then used to compute ME and VoE for the models and they were then used to calculate the Mean Errors (ME) and Variance of Errors (VoE) estimates to investigate the predictive power of these methods. These decision tree methods were used to analyze small- and medium-sized enterprises (SME’s) datasets. The paper proposes a powerful technical support for better directing market tends and mining in CRM. According to the findings, C&RT shows a better degree of separation. As a result, we recommend using decision tree methods together with ME and VoE to determine CRM factors.

Studies have shown that in service organizations, quality can have a growth in customer satisfaction as its consequence, and when it regards the banking services, factors are brought up with regard to the quality of banking services, which include the speed in responding, providing products proportionate to the customer needs, and gaining competence. These concepts are shared by the issue of organizational agility; hence, the qualities as well as the bank's agility of the banking system embrace these concepts in common. Therefore, the study aims at studying the effect of the quality of electronic banking services on the bank's agility, and assesses the role of two mediator variables of the quality of service system and personnel behavior quality. Using a questionnaire comprised of 76 items about the above components and asking the line personnel in Bank Saderat Iran (BSI) in the branches both inside and outside of Iran, the research data was collected, and stratified random sampling was used. To analyze the data, the Structural Equation Model (SEM) was used and the PLS software was employed to perform the computations. Results indicated that the model of the study has a high Goodness of Fit, and the quality of the electronic banking services had a significant effect on the bank's agility. In addition, the quality of electronic banking services affects the service system quality. The system service quality, also affects the employees' behavior. Therefore, it can be said that the electronic services quality and the bank's agility affect the personnel behavior quality through the mediated effect of the service system quality. The results of the present study can help the bank's executives to promote their bank's agility and the personnel behavior quality.

Performance measurement in energy industry plays an important role on increasing the productivity. Electricity is also among the most essential components of energy in mega cities like Tehran. The lack of a good service in this city may result unpleasant consequences on most civilians who live in this city. This paper presents an empirical investigation to measure the performance of six major electricity contractors in city of Tehran, Iran. The study implements grey numbers to handle any uncertainty associated with numbers. The study has also adopted four main perspectives used in balanced scorecard as part of PROMETHEE method to rank different contractors.

This paper presents a survey on the role of citizenship education in development of urban branding in city of Tehran, Iran. The study considers the effects of attitude, subjective norms, perceived control and intend adopted by the local community on development of urban branding. We design a questionnaire in Likert scale and distributes it among 400 randomly chosen people in city of Tehran, Iran. Cronbach alphas for all components of the survey are well above the desirable level. Using Pearson correlation test as well as stepwise regression techniques, the study has determined a positive and meaningful effects of perceived control and intend adopted by the local community on urban branding.

Privatization is considered as the transfer of business from the government to the private sector. This process is often accomplished in an attempt to reduce the size of government, increase the productivity and export activities. There is no doubt that in an export oriented economy, government tries to promote expert based activities by making necessary changes on rules and regulations. This paper presents an empirical investigation to determine important factors on promoting export in Iran. The study designs a questionnaire in Likert scale and distributes it among some experts active in steel industry. Kaiser-Meyer-Olkin Measure of Sampling Adequacy is equal to 0.839 and Bartlett's Test of Sphericity yields an approximation Chi-Square value of 2485.02 (Sig. = 0.000, df = 276). Using principle component analysis with Varimax rotation, the study has detected five important factors including human resources development, productivity management, marketing management, creating competitive environment and building necessary infrastructures, which influence the most on export activities.

The purpose of this study was to evaluate the effect of transformational leadership style and organizational culture on the formation of organizational cynicism in the Agricultural Bank in city of Tehran. The population of this study consisted of 1022 employees of the Agricultural Bank of Tehran. A total of 304 questionnaires were distributed, of which 264 valid questionnaires were collected. These questionnaires were distributed randomly among the male and female employees in Tehran branches of Agricultural Bank. Standard questionnaire of transformational leadership model, standard questionnaire of organizational culture model and organizational cynicism were applied in this study. In this study SPSS19 and Smart PLS software were used to analyze the collected data. Hypothesis testing showed that at first, Transformational leadership style had no significant effect on the formation of organizational cynicism in the Agricultural Bank in Tehran, and organizational culture had a significant negative impact on the formation of organizational cynicism in the Agricultural Bank in the second hypothesis.

This paper aims to examine the role of spirituality and ethics in higher education quality improvement. Two questionnaires were made by the researchers, the first one was completed by heads of departments of Islamic Azad University, Science & Research Campus, Tehran, Iran (N1=n1=200) to determine the components of spirituality, ethics and quality improvement (Cronbach’s alpha=0.82). The second one was completed by PhD students (N2=1475 & n2=206) in order to find out whether or not there are positive correlations among spirituality, ethics and higher education quality improvement and to determine the role of spirituality and ethics in higher education quality improvement (Cronbach’s alpha= 0.85). To ensure the validity of measurement instruments, Structural Equation Modeling (SEM) and Confirmatory Factor Analysis (CFA) were applied. Findings of the research indicated there was a positive correlation among spirituality, ethics and higher education quality improvement.

In the current world, all human beings are forced to work for the living to provide their living requirements. Meeting these needs faced human with numerous psychological problems. One of the psychological problems of humanity in the current world is associated with stress caused by working conditions that human are daily forced to face with them. Finding the right solution for management of unconventional stress requires understanding the capabilities of individuals and strategies to face with them in stressful situations. This paper presents a survey to study the quality of working life and social support by considering the mediating role of resiliency. The study has accomplished among all 215 environmental guards of Mazandaran province, Iran. The results of this survey indicate that enhancing the social support of environmental guards by the relevant institutions especially communication and supporting them by friends played an important role for increasing their resilience.

Nowadays, due to the transition from the old economic model to the global village constituting patterns, different functional requirements are needed. In other words, for success in the modern production management, strategic decisions must create the conditions for taking new systems for enterprises and create conditions for the competitiveness of manufacturing firms. This paper presents a survey on diagnosing barriers to make strategic decisions in a manufacturing firm named Pakshoo company in city of Tehran, Iran. The study tries to find the obstacles for the implementation of strategic decisions in this firm. The study determines 14 different factors influencing on the development of strategic planning and using analytical hierarchy process, prioritize them, accordingly. In our survey, behavioral factors are considered as the most important factors followed by structural and context issues.

Polyaniline (PANI) was synthesized chemically in an acidic medium in the presence of ammonium persulfate (APS) as an oxidizing agent. PANI/montmorillonite nano-composites were prepared in the presence of various amounts of modified clay (from 1 to 5 wt.%) by solution casting method. The free standing film of polyaniline and PANI/clay nano-composites was obtained by vaporization of solvent contain. Products were characterized by FT-IR spectra, SEM image, and XRD pattern. Thermal stability was also studied by TGA analysis, electrical conductivity was measured by four point probe technique and mechanical properties were studied by tensile strength. The PANI/clay nano-composites thermal and mechanical properties were observed to be remarkably improved. For example, polyaniline containing nano-clay has less weight loss compared to pure polyaniline. In addition Young’s modulus and strength at break point was increased in the case of polyaniline containing nano-clay The importance of our work is to provide a narrow look on the thermal and physical properties of polyaniline by the incorporation of montmorillonite into its structure as well as investigation of the conductivity of PANI/MMT nanocomposites as a potential conductive polymer to be used in solar cells or have corrosion protection applications.