In the new marketing paradigm that is based on the relationship marketing, corporations and organizations look for retaining and enhancing the long run relationships with their customers. Customer relationship management (CRM) as a heart of the new marketing paradigm includes numbers of mechanisms that endeavor to manage sustainable and profitable long-term relations with valuable customers. Every year, there are many programs and resources dedicated for marketing strategy and planning. Evaluation of these endeavors especially the CRM strategy is much important. Hence, the primary purpose of this research is to analyze CRM using balanced scorecard as a valuable strategic tool. Required data was gathered from one of the biggest commercial banks of Iran and they were analyzed using BSC and statistical software packages. Results indicate that there is a meaningful relationship between 3 main aspects of CRM strategy and 4 main aspects of BSC.

Environment plays an important role on human being & apos; s present and future life. A clean and healthy environment can contribute to all societies and help people reach prosperity and success. Environmental ethics is the investigation of ethical relationships between human beings and the natural environment, which includes the nonhuman creatures. In environmental ethics, we normally look for the proper way to understand the relationship between humans and the natural environment, detect the values emerging from the relationship, the principles and rules of action and characteristics do those goods and values justify. In this study, we investigate the effects of different variables including responsibility, social ethics, education and traditional and religious values on environment and environmental behavior. The study is executed in two regions of city of Zanjan, Iran based on a questionnaire consists of 400 people. A Pearson correlation test is performed among different components and the results indicated that all mentioned variables influence environmental ethics, significantly. However, normalization variable does not have any impact on environment. The preliminary results indicate culture plays an important role on people & apos; s behavior in society.

Today, organizations for holding and improving their competing merit use performance measurement for evaluation, control, supervision and improvement of their trading processes. Medium and small companies in technology and science parks are very useful in economic revivification and technology development. Technology and science parks have provided necessary consultations, information, suitable equipments, and services for developing technology unites and prepare them for independent presence in industry. One of the necessary elements for the success and improvement of performance in these companies is to establish and implement balanced scorecard, which can be used to reach desired goals, strategies and to improve performance. In this article, we use a structured method for calculating efficiency of four perspectives of balanced scorecard. Statistical society of this research was Semnan technology and Science Park and seven experts are selected for answering questions of the survey. We also complete questionnaire and determine index and relative importance of all indices. For developing strategic goals of Semnan technology and science park according to four perspectives of balanced score card (finance, growth and learning, internal process), six meetings were hold and finally all crisis macro goals index were identified and they were analyzed for evaluating performance.

Importance-Performance Analysis (IPA) model is a simple and flexible tool to evaluate the organization’s strengths and weaknesses to implement the necessary resources in an appropriate manner. The primary objective of this research is to present an improved model for IPA (i.e. Importance-Performance-Simplicity Analysis) to assess the simplicity of improvement about each of the attributes lying in the matrix and to prioritize them in each quadrant for improvement. Since the attributes lying in quadrant 2 of IPA are very important for customers and, at the same time, has a low level of perceived performance, this paper suggests that management started improvement of these attributes according to the prioritization. In this model, the attributes are prioritized based on simplicity of changes for management while preserving its simplicity of use. For this purpose, Force Field Analysis (FFA) as a simple and effective tool is used for the IPA model. Finally, an example was presented in order to make the model clear.

During the past few years, there has an increasing trend on using internet facilities to do different personal banking. People transfer money, pay their bills and even purchase shares of different companies using internet. There is also an increasing competition among banks and other financial institutions through providing new web based facilities. There is no doubt that a bank with no online banking can easily lose market share. The primary purpose of this paper is to investigate how a bank website can impact customer loyalty. The proposed study is implemented for one of governmental Iranian banks called Bank of Industry and Mine. The study distributes a questionnaire among 330 people who use the internet banking of this bank. We then analyze their feedback using structural equation system and all the hypothesis are confirmed.

The goal of the present research is to identify appropriate methods for developing a study among students who attend educational department for different universities located in city of Tehran, Iran. We study different factors influencing students on development of methods for their studies. The primary method of research is questionnaire and its reliability identified by use of Cronbach & apos; s alpha, calculated as 0.905 and its validity defined by content method. To analyze information we use deductive statistical, t-student and ANOVA tests using SPSS 19 software. Results show that management and education of school based on development of methods for study and research is not function of gender, the education of level, and their field of study and it only follows their place of service. The results also indicate that student & apos; s conditions of study about their course are proper while their condition about the pleasure study and research is not favorable.

These days, there are several reports indicating on reduction on renewable resources. On the other hand, there is an increase on the population, which increases production of garbage in the world. With limitation on governmental budget, there is growing concern on having efficient strategic planning for waste management. The proposed study of this paper performs a SWOT analysis to find all strength, weakness, opportunities as well as possible threats associated with waste management organization located in city of Shiraz, located in south west of Iran. Based on the results, appropriated locating strategies for burying garbage, training and increasing awareness regarding production and collection, attracting foreign investment in the field of recycling garbage, reconsidering environmental rules and burying garbage and its separation standards are the most important strategies.

Performance measurement plays an essential role on accelerating the efficiency of any organization. There are literally different methods for measuring the relative performance of a particular unit and many of them are involved considering various criteria. In this paper, we propose 360° feedback system for performance measurement of all employees who work for municipality of the city of Tabas located in east part of Iran. The proposed model of this paper also uses hierarchical method to cluster different attributes based on various characteristics and implements analytical hierarchy process to find the relative importance of all items. The survey uses five personal characteristics including cognitive, technical, personal and human skills and for each major item, the proposed model considers various sub-criteria. The results indicate that technical and cognitive skills are the most important personal characteristics followed by human and personal characteristics. The results of this survey show that responsibility and quality of work are the most important employee characteristics.

Today, there is no doubt that parents can significantly improve educational level by their cooperation in schools. Parents are capable of executing different value-added activities and share their knowledge and experiences with school officials. In this survey, we performed an empirical survey in three provinces of Iran from economically rich to poor. We have chosen 450 committees out of 150 schools. In each province, we have selected 50 schools in different levels from elementary to high school. In our survey, there were 311 people who non-committee, 187 were principals, 738 were members of different committees, 28 were responsible and 25 were from other specialist people. In summary, there were about 1289 participants in this survey. The results of our survey indicate that parents can substantially contribute to schools to increase their capabilities through sharing their knowledge and expertise. However, according to experts, school officials do not strongly believe that the presence of parents can solve any problem and they mostly disagree to share their duties with parents.

This research examines contextual, structural and organizational factors, which can facilitate or slow down adoption of innovation in Electronic Banking in the financial Institutions. Three-dimensional model co-structure, co-behavioral, contextual (3C) is used in this research. This schema is a logical model in the categories of models and many of concepts, events and organizational phenomena can be examined. Structural factors including type of the organization of institution, work distribution, preparing mobilization of resources and equipment and risk of decision-making sophistication influence on adoption of Electronic Banking. There are four contextual factors, which contribute in adoption of Electronic Banking including goals, strategies, culture and common norms. The five Behavioral Factors, which affect on electronic banking are connections and relations, skills and personal characters of employees, education, job satisfaction and banking work process. By studying the mentioned factors, we have realized that contextual factors plays important role on adoption of electronic Banking by employee and the behavioral and structural factors have minor impacts. The mentioned proposals are methods, which facilitate the adoption of electronic banking in the country.