In the past the higher education sector was considered invulnerable to competitive forces. However, in the present era, the sector is compelled to compete in the market and convince potential students to enroll. The intensifying competition within the sector has necessitated the adoption of innovative approaches, which has resulted in changes in the learning process and economic aspects during the COVID-19 pandemic. Unfortunately, some private higher education institutions have experienced a decline in student enrollment. To explore factors influencing the university-specific servitization experience (USSE) and brand resonance, a research study was conducted. 393 students were chosen using a proportional random sampling technique. According to the findings of the study, asset distinctiveness and educational value have a substantial impact on USSE and brand resonance. The findings also revealed that USSE acts as a bridge between asset distinctiveness, brand resonance, and educational value. These results stress the significance of asset specialization and educational value in creating shared experiences between universities and their students, which foster a strong emotional and psychological bond and promote student loyalty towards their institution.

This study aims to examine the effect of digital literacy, digital marketing, and word of mouth on the interest of the z generation in Islamic banks. Researchers used primary data obtained from distributing questionnaires to students and students with a total sample of 460 respondents. In this study the sample acquisition technique used a purposive sample with the criteria for respondents being in the age range of 17 years to 25 years. The research method uses a quantitative approach and PLS analysis techniques assisted by SmartPLS version 3.0. The variables in this study include exogenous variables in the form of digital literacy, financial literacy, digital marketing, brand image and word of mouth as well as exogenous variables namely interest in Islamic banks. The results of this study indicate that financial literacy, digital marketing and word of mouth have an influence significant to the interest of the z generation in Islamic banks. Meanwhile, digital literacy and brand image have no significant effect on the z generation's interest in Islamic banks. The results of this study can be used as reference material in conducting further research, especially to determine Islamic banking marketing techniques for the z generation. For further research, it is expected to develop this research by adding other variables such as religiosity, location, level of service and other factors as well as other methods of research such as further and in-depth interview techniques with respondents so that more varied information results are obtained.

Previous studies rarely discuss how digital leadership influences the performance of public organizations. So far, those who have conducted research only discuss the performance of public organizations. The purpose of this research is to analyze the relationship between digital leadership and organizational performance, digital leadership and digital transformation and the relationship between digital transformation and organizational performance in public government organizations. The research method is a quantitative survey, research data obtained by distributing online questionnaires to 765 employees of public organizations. Data analysis used a structural equation model (SEM) with SmartPLS 3.0 software. The stages of data analysis are validity, reliability and significance tests. The sampling technique used is non-probability sampling. The questionnaire used in this study uses a Google form distributed to respondents. The questionnaire measurement method uses a Likert scale of 5. The independent variables used in this study are digital leadership and digital transformation. The dependent variable used in this study is the performance of the public organizations. The results of this study indicate that digital leadership had a positive and significant effect on organizational performance, digital leadership had a positive and significant effect on digital transformation and digital transformation had a positive and significant effect on organizational performance.

In terms of investment, social and governance (ESG) issues consider various non-financial aspects of business performance. This includes the impact of the company's operations on the environment, society, and the quality of corporate governance. ESG factors have received significant attention from the investment community, along with increasing awareness of the importance of sustainability in investment decision making. Investors are increasingly realizing that taking ESG factors into account when making investment decisions can provide long-term benefits, both from an environmental and financial perspective. This study's objective is to investigate how ESG issues affect investment choices by using the mediation of investment goals as a variable in the relationship. This study included quantitative methodology and a survey questionnaire. Researchers gather and use analytical methods to study quantitative data. Simple random selection was used to perform the questionnaire survey of Indonesian stock market users, including individuals and businesses. There are 371 samples total that may be examined for this investigation. Software called SmartPLS 3.0 was used for the study's analysis. According to the study's findings, corporate governance, social responsibility, and the environment all have varied effects on investment choices. Environmental considerations have a major impact on investing objectives but little to no impact on investment choices. Social considerations have a favorable and considerable impact on investment decisions, but they have little impact on investment aims. Investment goals and choices are significantly impacted by corporate governance variables. According to this study, investment objectives play a part in mediating the relationship between environmental, social, and corporate governance (ESG) concerns and investment choices. Investment objectives operate as a mediator between environmental and corporate governance considerations, which both have an impact on investment choices. The impact of social considerations on investment decisions is not, however, moderated by investment objectives.

This study aims to analyze the effect of transformational leadership (TL) on organizational citizenship behavior (OCB), the relationship between TL and performance, TL and IWB, Leader member exchange (LMX) and OCB, LMX and performance, LMX and innovative work behavior ( IWB), organizational commitment (OC) and OCB, OC and performance, OC and IWB, digital transformation (DT) and OCB, DT and performance, DT and IWB, QWL and OCB, QWL and performance, QWL and IWB, OCB and performance, and the relationship between IWB and performance. The method of this research is quantitative and the population in this study were 341 private universities while the number of samples used in this study were 181 private universities. The sampling technique in this study used multistage random sampling. In this study the study used a seven-point Likert scale. The study uses SmartPLS software as a data processing tool. Validity testing is applied to all question items in each variable and there are several stages of testing that will be carried out, namely through convergent validity testing, average variance extracted (AVE) testing, and discriminant validity testing. There is a positive and significant relationship between TL and OCB, a positive relationship between TL and the performance of private universities. There is also a positive and significant relationship between TL and IWB, a positive and significant relationship between LMX and OCB. However, there is no significant relationship between LMX and university performance. There is a positive and significant relationship between LMX and IWB, a positive and significant relationship between OC and OCB, a positive and significant relationship between OC and university performance, and a positive and significant relationship between OC and IWB. There is also a positive and significant relationship between DT and OCB, an insignificant relationship between DT and university performance. This means that DT cannot directly affect performance. There is an insignificant relationship between DT and IWB, a positive and significant relationship between QWL and OCB. There is a non-significant relationship between QWL and university performance. There is a positive and significant relationship between QWL and IWB as well as between OCB and university performance and also between IWB and university performance.

Technological developments are increasingly sophisticated, so micro, small and medium enterprises (MSMEs) must maintain their business through digital markets. The main problem faced by MSMEs in Aceh province is the lack of use of social media as a medium for promoting or selling products online. Thus, this study analyzes the MSMEs' product marketing model, determines the factors that influence MSME labor productivity, and determines MSMEs' resilience strategies in entering the digital market. The research location is Aceh Province which consists of 23 districts/cities. The population in this study were all MSME actors in Aceh Province who were spread across districts/cities, using a purposive random sampling technique. The samples in the study were related agencies and MSMEs actors in Aceh Province, which are spread across 13 regencies/cities, namely Banda Aceh, Sabang, Lhokseumawe, Subulussalam, Langsa, Aceh Tamiang, East Aceh, North Aceh, Central Aceh, West Aceh, Aceh Singkil, Aceh Besar and Aceh Jaya. The results of the study show that (1) the marketing model that is used effectively is the marketing mix, namely the marketing mix, (2) the productivity of MSME workers is influenced by the level of education, age, work experience, gender and expertise or skills possessed by the workforce, (3) The MSMEs resilience strategy is dealing with the digital market can be pursued through government policies by providing training or assistance to business actors to increase product innovation and increase promotion or product sales online through various types of social media, such as Instagram, Facebook, WhatsApp, and market places other.

Nuclear logging is one of major areas of logging development. This paper presents an empirical investigation to bring the drilling and completion of wells from an ill-defined art to a refined sci-ence by using radioactive source to “look and measure” such as formation type, formation dip, porosity, fluid type and numerous other important factors. The initial nuclear logging tools rec-ords the radiation emitted by formation as they were crossed by boreholes. Gamma radiation is used in well logging as it is powerful enough to penetrate the formation and steel casing. The ra-dioactive source is reusable so that after engineer finished the job the radioactive source is sent back to bunker. In this case inventory level of radioactive source is relatively high compared with monthly movement and the company must spend large amount of cost just for inventory. After calculating and averaging the monthly movement in 2014 and 2015, we detected a big pos-sibility to cut the inventory level to reduce the inventory cost.

Polyester short cut fiber is a textile industry which is rarely explored or researched. This research explains the necessary steps of improvement using Six Sigma method to reduce the nonconform-ing products in a polyester short cut fiber manufacturing in Indonesia. An increased noncon-forming products in the shortcut fiber production process created some quality problems from January to May, 2015. Define, measure, analysis, improve, control (DMAIC) steps were im-plemented to determine root cause of the problems and to improve production process using sta-tistical approach. The results of Six Sigma improvement has indicated that the process capability was increased from 2.2 to 3.1 sigma, savings $18,394.2 USD per-month.

This research presents detailed notes on the penetrating geological formations of the wellbore. Logs can be presented in two forms of good geological logs, means visual inspection of surface-carrying samples, and geophysical logs, means physical measurements by instruments that are lowered into holes. Logs that are created during drilling are called real-time logs. LWD tool is produced from real-time data transmitted to the surface computer from downhole. Three common services are Natural Gamma Ray, Resistivity, and Porosity and Bulk Density. The output of an LWD service is a log. A log is a graphical representation of the properties of the formation. Some factors that affect data quality are Depth Calculation, Sensor Malfunction and LWD Tools Measurements Fault. During drilling, borehole path monitoring is the important thing to be maintained because the quality of LWD data is critical for the success of any LWD job. Therefore, the field engineer has to understand the factors that affect data quality. Quality Control Process is the key to ensure that the tools are working properly.

With worldwide growth in tourism, most of the countries have begun to consider the importance of the tourism industry. However, the Indonesian tourism industry is not working with reasonable performance to contribute to economic development. This industry is lacking a good supply chain in hotel industry and the performance is not promising. Therefore, this study addressed this issue by considering supply chain marketing planning capabilities and supply chain marketing implementation capabilities to facilitate tourism industry with better supply chain management in Indonesian hotels for attracting tourists. Thus, the primary objective of this study is to examine the role of supply chain marketing planning capabilities and supply chain marketing implementation capabilities to boost tourism industry performance. The results indicate that supply chain management was the most crucial issue for attracting tourists. It was also found that supply chain marketing planning capabilities and better supply chain marketing implementation capabilities were the most important factors to enhance the tourism industry performance through customer orientation and knowledge management.