This study aims to determine the effect of e-service quality on customer e-satisfaction, the effect of e-trust on customer e-satisfaction, the effect of e-service quality on customer e-loyalty, the effect of e-trust on customer e-loyalty and finally, the effect of e-satisfaction on online shop customer e-loyalty. The type of research used in this research is correlational research with a quantitative approach and testing the research hypothesis was carried out by using the Structural Equation Model (SEM) approach based on Partial Least Square (PLS). The sample or respondent used in this study is 432 consumers of online shops in Banten, Indonesia. The results show that E-Service Quality had positive but not significant effect on E-Satisfaction, E-Trust had a positive but not significant effect to E-Satisfaction, E-Service Quality had a positive but not significant effect towards E-Loyalty, E-Trust had a negative but not significant effect to E-Satisfaction and finally E-Satisfaction had a positive but not significant effect on E-Loyalty.

This research aims to analyze factors affecting e-banking user satisfaction and e-banking user loyalty during Covid-19 pandemic with e-banking service quality that consists of reliability, privacy and security, design on application or website, and customer service and assistance as the independent variables, while the dependent variables in this study are e-banking user satisfaction and e-banking user loyalty. This research was viewed based on an e-banking user perspective. This research used nonprobability sampling and purposive sampling. This research is a quantitative study using primary data based on a questionnaire distributed online to 110 e-banking users like respondents. The hypothesis testing in this study used the SPSS analysis tool through the IBM SPSS Statistics Version 22 application. The result illustrates that e-banking service quality, reliability, and design on application and website influence both e-banking user satisfaction and e-banking user loyalty. Meanwhile, privacy and security only influence e-banking user loyalty, not on e-banking user satisfaction. Furthermore, customer service and assistance have no effect on both e-banking user satisfaction and e-banking user loyalty during the Covid-19 pandemic.

The Covid-19 pandemic has a huge impact on the economy, which causes a substantial decline in the tourism sector. On the other hand, the detrimental impact of proactive measures taken to control the Covid-19 pandemic has had a negative impact on all industries around the world including tourism. Therefore, the purpose of this study is to learn on how trust can have an impact on the intention to revisit during the Covid-19 pandemic. The study uses 125 respondents from domestic tourists who visited Bali during the Covid-19 pandemic and had come to Bali before the Covid-19 pandemic. The study uses PLS as a statistical analysis. Our survey shows that while destination image influences intention, it does not have any meaningful effect on trust. Also, trust influences on intention, and experience influences positively on both trust and intention. In our survey, while social media marketing influences significantly on intention, it has no meaningful effect on trust.

The use of mobile payments has become a public interest during the current spread of the coronavirus. The use of mobile payments prevents society from touching the payment media. This study examines the effect of ease of use on e-WOM through the intention to use and social media community on the mobile payment method. This research was conducted by taking data through closed questionnaires designed with a five-point Likert scale. This study distributed two hundred fifty questionnaires, and 202 returned to be processed using the partial least square (PLS) technique. The results of data processing show that the ease of use of technology applications had a positive effect on the intention to use an e-WOM. Ease of use of technology has a positive effect on the social media community because of the ease of operation and understanding of the steps for using technology to access and join as members of the social media community. Intention to use in the operation of technology and relatively low cost does not directly affect e-WOM but must go through a community on social media that provides an exciting atmosphere. The social media community has a significant effect on e-WOM. The social media community can share information on social media and share reviews between members so that it creates a sense of trust and mutual concern among members. This study provides an insight into the mobile payment provider to consider the ease of use of their design. This research contributes to the ongoing research in the online payment application study in the pandemic era.

Internet Shopping Optimization Problem (ISOP) is the application of optimization to online shopping activities of all complexity. The ISOP is useful for consumers in minimizing the cost of purchasing goods. This paper presents a bibliometric analysis of peer-reviewed papers based on ISOP topics by utilizing the R application program in the mapping. Overall, 101 papers (233 authors) in the Scopus database have used ISOP topics with research growth of 11.61% annually. The researcher presents a network of citations from productive authors, the impact of research, trends in terms that have been used, and shows a collaborative network of citations. Finally, the researcher presents the thematic analysis of the papers that apply the ISOP as a research topic and shows how the research forms clusters based on analytical solutions and numerical simulations that generate suggestions in finding the latest topics in the ISOP study. Another target for this paper is to produce review analysis results through Preferred Reporting Items for Systematic reviews and Meta Analyses (PRISMA). Through bibliometric and PRISMA analysis, it was found that the latest method in completing ISOP optimization is the ARC method. The ARC method in the ISOP is still little published among researchers in the world.

The purpose of this study was to determine the effect of ease of use, transaction success rate, and technological system capability on trust and to determine the effect of ease of use, transaction success rate, technology system capability and interest in transaction using mobile banking. This research was conducted at PT Bank NIAGA which is located in Denpasar. The data collection technique used a questionnaire to 160 PT Bank NIAGA customers who were selected as samples. Data were analyzed by Structural Equation Modeling (SEM) with AMOS program. Ease of use, transaction success rate, and technology system capability have a positive and significant influence on trust and interest in transacting using mobile banking. This means that the better the ease of use, the success rate of transactions, and the capability of the technology system, the higher the customer trust and interest in transactions using mobile banking.

The purpose of this study is to analyze the influence of social media marketing, product innovation, market orientation on marketing performance. The study uses quantitative methods and data analysis techniques are based on Structural Equation Modeling using SmartPLS 3.0 software. The sample selection method uses the snowball sampling method. Online questionnaires are sent to 320 SMEs in Banten Province, where 300 responses are used. The results of data analysis show that social media marketing has a significant effect on marketing performance, product innovation has a significant effect on marketing performance and market orientation has a significant effect on marketing performance.

This study proposes to explore the relationship between perceived risk, subjective norm, perceived value, and continuous usage intention via trust as a mediating variable. This research applied a survey which involved 320 IM users (160 from millennials and 160 from Zillennial) in Indonesia. The literature’s existing scales were used to operationalize the constructs proposed in this study. The analyses were conducted using partial least squares structural equation modeling (PLS-SEM) to test hypotheses. The results of the study show that there are differences in the results of the influence of perceived risk on continuous usage intention in the Millennial and Zillennial generations. The results of the study found that continuous usage intention received negative direct impact from perceived risk, positive direct effect from subjective norm, perceived value, and trust on Millennial. In addition, continuous usage intention received negative and not significant direct impact from perceived risk, positive direct effect from subjective norm, perceived value, and trust on Zillennial. The results are useful for instant messaging management into formulating strategies to retain their users in Indonesia. These findings provided theoretical and managerial contributions as well as future research directions.

The purpose of this study is to analyze the effect of digital finance, digital marketing and digital payment variables on finance performance. This study uses quantitative methods and data analysis techniques is performed based on Structural Equation Modeling using SmartPLS 3.0 software. The method of selecting the sample using the snowball sampling methods. Online questionnaires were sent to 190 SMEs respondents in the province of Banten Indonesia and evaluated the returned questionnaires. The results of data analysis show that the digital finance had a positive and significant effect on the finance performance, the digital payment had a positive and significant effect on the finance performance and the digital marketing had a positive and significant effect on the finance performance. The findings of this research can provide benefits for MSME actors in developing their business to improve business performance, by paying attention to aspects of MSME digitization and financial literacy of MSME entrepreneurs. Keep in mind, the important role of information technology in business activities requires entrepreneurs to improve their digital literacy.

The increasingly tight competition has caused problems for small and medium enterprises (SMEs) in increasing their marketing performance. During the last few years, the marketing performance of SMEs operating in the Project woodcraft industry sector in the Badung Bali has moved downwards. The goal of this research is to develop knowledge in the fields of Strategic Management, specifically regarding product innovation to achieve a competitive advantage in an attempt to improve internationalization and marketing performance. The population in this research is all of the SMEs operating in the woodcraft industry sector and is based in Badung Bali. The sample size in this research is determined based on Slovin's formula and the total includes 100 units of SME operating in the woodcraft industry. The method used is the quantitative approach, which examines the role of competitive advantage in mediating the influence of product innovation on internationalization and marketing performance. Based on the research results, product innovation has a positive and significant influence on both, competitive advantage and internationalization. Product innovation and competitive advantage have positive and significant influences on marketing performance. Competitive advantage has a positive and significant influence on internationalization. Meanwhile, it has been revealed that competitive advantage can mediate the influence of product innovation on marketing performance and competitive advantage can mediate the influence of product innovation on the internationalization of SME operating in the Project woodcraft industry sector in Badung Bali. Based on these findings, the project woodcraft industry SME in Badung Bali is advised to be more innovative in producing their products, so that there would be an increase in marketing performance in the international market. It is also recommended for subsequent researchers to add in other variables, such as product quality and market orientation, to enrich the information attained.