The foundation of this study is the findings from implementing co-creation and competitive strategies to increase the operation efficiency of wholesale service companies of Information Communication Technology (ICT) of network, internet and infrastructure in Indonesia. It is necessary to review journal papers that discuss business performance in wholesale service companies of ICT of network, internet, and infrastructure. The study aims to find out whether a co-creation strategy and competitive strategy can drive business performance. The research method uses a quantitative approach using data collected using 54 random samples from a population and the data were analyzed using SEM-PLS. Results showed that both co-creation and competitive strategy affected business performance, but the competitive strategy was dominant. The insights gathered from this study should help wholesale service companies of ICT continually enhance their co-creation and competitive strategies, which will boost their overall performance.

The goal of the study was to assess how Indonesian ICT companies that provide wholesale carrier services can manage the external business environment and improve their performance with the help of their co-creation strategy and corporate skills. Using partial quadratic structural equation modeling (PLS-SEM) to evaluate the research hypothesis, the study concentrated on 45 Indonesian ICT companies offering wholesale carrier services. The outcomes demonstrated how the company's co-creation strategy and capabilities increased its effectiveness and greatly improved its capacity to negotiate the external business climate. According to these results, enhancing organizational capacities and putting co-creation techniques into practice should be Indonesian ICT enterprises' top priorities if they want to improve performance and successfully navigate the external business environment. Involving consumers, users, or other stakeholders in the design and development of digital goods or services is known as the co-creation strategy. It can happen in a lot of different ways, such hackathons, online platforms, workshops, or prototype sessions.

Research on marketing performance has been discussed by several previous researchers on institutions and industries. One of them is in the field of education. The purpose of this study is to analyze the effect of brand image toward marketing performance, brand image on trust and brand image toward marketing performance mediated by trust. In previous studies there have been many studies that measure marketing performance from internal or management perspective. On the other hand, this research discusses marketing performance that can be measured through the perspective of the student as consumer. This research studies the marketing performance of private higher education in the perspective of students in the Indonesian context. This research was conducted in DKI Jakarta. In this study it was found that there was not a significant influence on brand image toward marketing performance; brand image has a significant influence on trust and also trust towards marketing performance; but brand image has a significant influence toward marketing performance mediated by trust.