During the past few years, information and communication technology (ICT) has revolutionized banking industry in the world. People are now able to do their business banking activities such as bill payments, transfer funds, etc. through the art of ICT features such as automatic teller machines, internet or telephone banking services. This paper performs an empirical investigation to find important factors influencing ICT implementation in Iranian banking industry. The survey uses factor analysis to find important factors using a questionnaire consist of 26 variables. Cronbach alpha is calculated as 0.901, which validates the questionnaire. The survey detects six factors influencing ICT including efficiency approach, new advanced technological achievements, human resource management, service strategy, growth strategy and supporting systems.

These days, we see an increasing competition among different business owners and they strive for customer retention. Customer relationship management plays an important role to increase business performance and attracting new customers in an attempt to have more market shares. One primary concern is to find more about important factors influencing customers being satisfied with different services they may receive. This paper performs an empirical investigation to find important factors influencing customer relationship management (CRM) in information and communication firm is city of Tehran, Iran. The survey uses factor analysis to find important factors using a questionnaire consist of 27 variables. Cronbach alpha is calculated as 0.861, which validates the questionnaire. The survey detects six factors influencing CRM learning performance attributes, enterprise resource planning, perception attributes, structure oriented, perception image and organizational resources.

This paper presents an investigation on the role of packaging design on persuading consumer to buy different products in city of Tehran, Iran. The proposed study designs a questionnaire in Likert scale consists of 26 questions, distributes it among some Iranian experts and analyzes it based on principal component analysis. During the survey, the number of questions is reduced from 26to 23. Cronbach alpha is calculated as 0.88 and Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.80 and 1880, respectively. Based on the results of our survey, we have derived five factors including requirement attributes, proportionality components, consumer choice, product appearance attractiveness and consumer characteristics.

During the past few years, there have been growing competition among business owners and they mostly have no choice but to decrease their prices in an attempt to survive on the market. In some cases, suppliers offer goods and services for less than the cost of production to gain more market share. In this paper, we study different factors influencing pricing strategy in food industry. The proposed study designs a questionnaire in Likert scale consists of 36 questions, distributes it among 311 Iranian experts in food industry and analyzes it based on principal component analysis. Cronbach alpha is calculated as 0.86 and Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.72 and 3614, respectively. Based on the results of our survey, we have derived seven factors including supply management, environmental factors, product management, distribution structure, standardization strategies, market leadership and market organization.

Information plays an important role on having crystal clear image about market. A good awareness about products, vendors, new rivals, etc. always helps us offer better prices and reach better agreements. This paper presents an investigation on the role of industrial market information on the success of negotiations. The proposed study designs a questionnaire in Likert scale consists of 22 questions, distributes it among 228 Iranian experts and analyzes it based on principal component analysis. During the survey, the numbers of questions are reduced to 17. Cronbach alpha is calculated as 0.86 and Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.773 and 745.8, respectively. Based on the results of our survey, we have derived six factors including human resource management, integrated strategy, organizational software packages, communication factors, penetration factors, past perception and assessment process.

During the past few years, electronic marketing has gained significant portion of market share in the world. People become familiar with various products and services through the magic of internet and they could make their purchase with an ease of a click of a button. This paper presents an investigation on important factors influencing e-marketing in banking industry in city of Tehran, Iran. The proposed study designs a questionnaire in Likert scale consists of 19 questions, distributes it among 250 Iranian experts and analyzes it based on principal component analysis. During the survey, the number of questions are reduced to 16. Cronbach alpha is calculated as 0.90 and Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.939 and 2938, respectively. Based on the results of our survey, we have derived two factors including environmental factors as well as information technology.

This paper presents an investigation on the role of human resource management on enterprise resource planning in one of higher educational systems in city of Tehran, Iran. The proposed study designs a questionnaire in Likert scale consists of 30 questions, distributes it among some Iranian experts and analyzes it based on principal component analysis. During the survey, the number of questions are reduced to 20. Cronbach alpha is calculated as 0.86 and Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.716 and 1169, respectively. Based on the results of our survey, we have derived five factors including environment analysis, infrastructure components, managerial decisions, integrated information systems and control components.