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A hybrid of Kano and QFD for ranking customers’ preferences: A case study of bank Melli Iran Pages 845-860 Download PDF

Authors: Mohammad Hassan Pourhasomi, Alireza Arshadi Khamseh, Yaser Ghorbanzad

DOI: 10.5267/j.msl.2013.02.001

Keywords: Quality Function Deployment (QFD), Analytical Hierarchy Process (AHP), Bank Criteria, Customer Satisfaction, Kano Model

Journal: MSL | Year: 2013 | Volume: 3 | Issue: 3 | Views: 2101 | Reviews: 0