Global competition and economic globalization are forcing countries' governments to devise encouragement support programs and formulate exporting policies to help SMEs export, compete, and survive in foreign markets. This study examines the mediating role of national export support and encouragement programs (NESEPs) in clarifying the impact of determinants of market environment information on the SMEs' export financial performance (EXFP) and SMEs' export strategic performance (EXSP) based on a resource-based view, which helps understand novel holistic relationships between them. Data from 106 exporting SME firms working in the Kingdom of Saudi Arabia were collected using an online questionnaire survey. Regression path analysis from structural equation modeling was used to test the study's model relationships. The most important positive findings that emerged from this study are: Determinants of market information acquisition (DMIA) will positively influence SMEs' EXFP and NESEP. Determinants of market information dissemination (DMID) will positively influence SMEs' EXSP. Determinants of market information responsiveness (DMIR) will positively influence NESEP. NESEP will positively mediate the effect of DMIA and DMIR on SMEs' EXSP. The study’s theoretical and social implications and limitations are discussed in the concluding sections. Furthermore, directions for future research are provided.

This study examines the determinants of university students' entrepreneurship intentions. The effects of eleven factors of entrepreneurial intention were investigated, including personality, social, and societal factors. A convenience sampling method and 350 self-administered questionnaires were used for data collection from four Sudanese universities, obtaining a usable response rate of 84.6%. Through Smart PLS, Structural Equation Modeling (SEM) was used for data analysis and relationship interpretation. The results showed that innovativeness and cultural valuation were positively and significantly associated with students' entrepreneurial intention. This suggests that the government and policymakers should encourage the development of entrepreneurship-fostering environments within universities. Future studies should increase the sample size to generalize the findings and validate new measures for the same study model, and explore a wider Sudanese entrepreneurial field scope.

This empirical study aims to elucidate the effects of logistics information technology (LIT), top management beliefs (TMBs), and suppliers' resources selection (SRS) on logistics performance. The extended resources-based view (ERBV) supports the development of the proposed relationships in the study model, based on previous studies measures. Structural equation modeling (SPSS and AMOS v 25) was utilized to test the validity of the model and proposed hypotheses. Based on responses from 229 surveyed companies in Sudan’s food and beverages sector, this study’ findings showed that the LIT, TMBs, and SRS influence logistic cost performance (LCP) and logistic delivery performance directly. Additionally, it showed that company size could moderate the relationship between LCP and LIT, TMBs, and SRS. This study provides several theoretical and practical implications by evaluating the ability of LIT, SRS, and TMBs to improve delivery and cost performance.

By integrating the technology acceptance model, the theory of planned behavior, and regulatory focus theory, this study assesses the mediating role of technology perception attributes (i.e., perceived ease of use and perceived usefulness) in the relationship between customer experience and the adoption of e-payment cards during the COVID-19 pandemic in Sudan. A questionnaire survey was conducted with 368 e-payment users in Khartoum and Southern Darfur, the two most highly populated states in Sudan. This study employed convenience sampling and quantitative methodology to clarify the relationship based on structural equation modeling. The empirical findings showed that the customer experience dimensions of cognition and emotion had a significant influence in e-payment adoption and technology perception. Further, they indicated that technology perception had a significant mediating role in the relationship between customer experience and e-payment adoption.

To ensure competition and survival of business, understanding the indicators or drivers of export performance is important. Based on the organizational learning theory and strategic fit theory, this study aims to test the influence of market exploration strategies (MERS) and market exploitation strategies (METS) on SMEs’ export strategic performance, export financial performance (EFP), and export customer performance (ECP). This study confirms the leading mediating role of product planning and development (PPD) in the effects of MERS and METS on export performance outcomes. The authors collected questionnaire data electronically from 122 experienced SMEs that conduct international transactions in Saudi Arabia. Results from the Analysis of Moment Structures indicate that MERS and METS positively influence export performance; PPD mediates the relationship between MERS and METS in export performance dimensions; and number of sales and ownerships are control variables that influence EFP and ECP, respectively. This study contributes to the literature and society by proposing a framework that addresses the direct and indirect relationships between export marketing strategies and PPD, and their effects on SMEs’ export performance.

This study seeks to explore the direct and indirect relationships perceived by bank employees among leaders' trustworthy behaviors, communication, corporate identity management, and the creation of the intended corporate image (ICI) at merged banks. A questionnaire survey was used to test the developed model. Proportionate stratified sampling was used to collect data from 394 respondents. Structural equation modeling (SEM) was used for empirically investigating the hypotheses. The study revealed that leaders’ trustworthy behaviors had significant positive relationships with corporate identity management and ICI. In addition, merged banks’ communications moderated the relationship between trustworthiness and organizational identity. Further, organizational identity was a partial mediator between trustworthiness and intended corporate image. Merged banks are advised to practice a trustworthiness strategy and behave appropriately to not only perform efficiently but also explain to their primary stakeholders that the prevalence of trust is harmonious with its corporate identity, does not adversely affect the stakeholders' future interests, and increasingly contributes to forming the intended image of the bank. This study contributes to a better understanding of the importance of leadership's trustworthy behaviors and of communicating these behaviors to manage the corporate identity and create an ICI in the Sudanese context.

E-consumer rights aim to provide consumers and sellers a fair opportunity when dealing online, which requires both parties to know their rights and ethics. Therefore, the purpose of this study is to verify the impact of consumer rights available on reputed online store websites in Saudi Arabia (KSA) on the customer service, using expectation confirmation theory (ECT). A random sampling technique was used for primary data collection from a sample size of 152 faculty members. IBM Software Package for Social Sciences SPSS-26 and structural equation modeling (SEM) LISREL software programs were used for data analysis. The findings show that e-consumer rights have positive and significant effects on customers’ e-reliability and e-responsiveness. In addition, consumers’ income significantly influences their e-responsiveness, while the number of e-dealings per month significantly influences both e-reliability and e-responsiveness. The results of the study also provide an inventory of eight reasons why consumers prefer to deal with local electronic stores over foreign ones. Based on these findings, theoretical importance, practical implications, and suggestions for future research are discussed.