In recent years, there has been good progress on information and communication technology influencing businesses with a new emerging concept called customer relationship management (CRM) and it has made significant changes in electronic banking. The primary objective of this paper is to survey electronic banking effects on key CRM components in one of Iranian banks in city of Tehran, Iran. The survey designs a questionnaire and distributes it among some experts in one of selected regions and the results are verified based on t-student and Freedman tests. Results show that all electronic banking services influence on CRM. In addition, that there are no significant differences among effects of electronic services on CRM but each CRM component has different effects on electronic services. In fact, according to freedman test, improving customer relationship process is the most important factor followed by providing appropriate service for each customer, providing appropriate service on appropriate time for each customer and providing appropriate service by appropriate channel for each customer.

Every bank seeks methods to optimize its assets and liabilities, thus the main subject is managing assets-liabilities in the balance sheet and the main question is by which factor banks will be enabled to have an optimized combination of assets and liabilities in a common level of risk to get the most return. This case study is dedicated to Refah bank and is an applicable study. The data has collected from the headquarter by a questionnaire and finally effective factors weight on optimizing bank balance sheet determined by using Fuzzy analytical hierarchy process. Results showed that revenue has more effect on optimizing for %39.5 and also loan to deposit ratio for %.74, regarding revenue as a symbol of efficiency in banks, it seems to be the most important factor and goal in banking industry. Furthermore banks need to have some liquidity to respond customers demand to cover one of the most important risks of banking. This factor importance determined to be %18 in Refah Bank by using model and experts view.

The purpose of this study is to develop a model to depict favorite organizational culture. The research population consists of all Mapna’s executive managers and the research sample includes 19 managers. In order to depict favorite organizational culture, in the first step, three approaches are applied and then the results of these three approaches are compared. In the first approach, Cameron and Quinn (1999) framework [Cameron, K. S., & Quinn, R. E. (2011). Diagnosing and changing organizational culture: Based on the competing values framework. John Wiley & Sons] and success indexes are used to determine favorite organizational culture. In the second approach, benchmarking technique is applied by implementing the Denison organizational culture database. In the third approach, based on competitive value framework (CVF), a questionnaire is developed and distributed among managers and the result is applied to depict favorite organizational culture. In order to analyze data, descriptive statistics are applied and the results indicate that all of these three approaches maintain the same results. Regarding to these approaches, one or all of these approaches are applicable for depicting favorite culture. Finally, the rate of gap between status quo and favorite organizational culture can be assessed and we can develop and implement plans for improving organizational culture.