How to cite this paper
Alhamdi, F. (2025). The effect of green marketing on consumer behavior among Saudi women.Uncertain Supply Chain Management, 13(3), 455-472.
Refrences
Abd Alia, Z. N., & ALhamad, A. M. (2022). Behavior financial theory and analysis of investor behavior in the capital markets in lebanon. Journal of Management and Economic Studies, 4(2), 82-90.
Abraham, N. (2011). The apparel aftermarket in India–a case study focusing on reverse logistics. Journal of Fashion Marketing and Management: An International Journal, 15(2), 211-227.
Ajzen, I. (1980). Understanding attitudes and predicting social behavior. Englewood cliffs.
Ajzen, I. (2011). The theory of planned behaviour: Reactions and reflections. Psychology & health, 26(9), 1113-1127.
Akehurst, G., Afonso, C., & Martins Gonçalves, H. (2012). Re‐examining green purchase behaviour and the green consumer profile: new evidences. Management decision, 50(5), 972-988.
Al-dmour, H., Hadad, H., & Al-dmour, R. (2023). The impact of the adoption of green marketing on corporate performance of non-profitable organizations: empirical study. Social Responsibility Journal, 19(1), 1-19.
Alhamad, A. M., Osman, A., Manaf, A. H. B. A., Abdullah, M. S., & AlShatnawi, H. A. M. (2015). The impact of cross-cultural leadership on management performance in international organizations: A Malaysian perspective. Asian journal of social sciences & humanities, 4(3), 110-119.
Alshali, N. M., Alhattali, N. H., & Ahmed, E. R. (2021). Behavior of Consumers and Green Product: A Study in Oman. International Journal of Business and Management Invention, 10(9), 40-51.
Alzoubi, H., Alshurideh, M., Kurdi, B., Akour, I., & Aziz, R. (2022). Does BLE technology contribute towards improving marketing strategies, customers’ satisfaction and loyalty? The role of open innovation. International Journal of Data and Network Science, 6(2), 449-460.
Ansar, N. (2013). Impact of green marketing on consumer purchase intention. Mediterranean Journal of Social Sciences, 4(11), 650-655.
Antunes, S., Garrido, S., & Bairrada, C. (2022, May). The influence of consumer optimism and pessimism on purchasing intention of eco-friendly clothing by Generation Z: model proposal. In International Conference on Quality Innovation and Sustainability (pp. 237-248). Cham: Springer International Publishing.
Arısal, İ., & Atalar, T. (2016). The exploring relationships between environmental concern, collectivism and ecological purchase intention. Procedia-Social and Behavioral Sciences, 235, 514-521.
Awad, T. A. (2011). Environmental segmentation alternatives: buyers' profiles and implications. Journal of Islamic Marketing, 2(1), 55-73.
Balderjahn, I. (1988). Personality variables and environmental attitudes as predictors of ecologically responsible consumption patterns. Journal of business Research, 17(1), 51-56.
Barber, N. (2010). “Green” wine packaging: targeting environmental consumers. International Journal of Wine Business Research, 22(4), 423-444.
Bashir, S., Khwaja, M. G., Turi, J. A., & Toheed, H. (2019). Extension of planned behavioral theory to consumer behaviors in green hotel. Heliyon, 5(12).
Bhaskaran, S. (2006). Incremental innovation and business performance: small and medium‐size food enterprises in a concentrated industry environment. Journal of Small Business Management, 44(1), 64-80.
Bruwer, J., Saliba, A., & Miller, B. (2011). Consumer behaviour and sensory preference differences: implications for wine product marketing. Journal of Consumer Marketing, 28(1), 5-18.
Campbell, D. T., & Fiske, D. W. (1959). Convergent and discriminant validation by the multitrait-multimethod matrix. Psychological bulletin, 56(2), 81.
Cheah, I., Phau, I., & Liang, J. (2015). Factors influencing consumers’ attitudes and purchase intentions of e-deals. Marketing intelligence & planning, 33(5), 763-783.
Chen, A., & Peng, N. (2012). Green hotel knowledge and tourists' staying behavior.
Chen, C. C., Chen, C. W., & Tung, Y. C. (2018). Exploring the consumer behavior of intention to purchase green products in belt and road countries: An empirical analysis. Sustainability, 10(3), 854.
Chen, S. C., & Hung, C. W. (2016). Elucidating the factors influencing the acceptance of green products: An extension of theory of planned behavior. Technological Forecasting and Social Change, 112, 155-163.
Chen, Y. C., Shang, R. A., & Li, M. J. (2014). The effects of perceived relevance of travel blogs’ content on the behavioral intention to visit a tourist destination. Computers in Human Behavior, 30, 787-799.
Chen, Y. S. (2010). The drivers of green brand equity: Green brand image, green satisfaction, and green trust. Journal of Business ethics, 93, 307-319.
Chen, Y. S., Hung, S. T., Wang, T. Y., Huang, A. F., & Liao, Y. W. (2017). The influence of excessive product packaging on green brand attachment: The mediation roles of green brand attitude and green brand image. Sustainability, 9(4), 654.
Cheung, M. F., & To, W. M. (2019). An extended model of value-attitude-behavior to explain Chinese consumers’ green purchase behavior. Journal of Retailing and Consumer Services, 50, 145-153.
Cheung, R., Lau, M. M., & Lam, A. Y. (2015). Factors affecting consumer attitude towards organic food: An empirical study in Hong Kong. Journal of Global Scholars of Marketing Science, 25(3), 216-231.
Chung, K. C. (2020). Green marketing orientation: Achieving sustainable development in green hotel management. Journal of Hospitality Marketing & Management, 29(6), 722-738.
Churchill Jr, G. A. (1979). A paradigm for developing better measures of marketing constructs. Journal of marketing research, 16(1), 64-73.
Cleveland, M., Kalamas, M., & Laroche, M. (2005). Shades of green: linking environmental locus of control and pro‐environmental behaviors. Journal of consumer marketing, 22(4), 198-212.
D’Souza, C., Taghian, M., Lamb, P., & Peretiatko, R. (2007). Green decisions: demographics and consumer understanding of environmental labels. International Journal of Consumer Studies, 31(4), 371-376.
D'souza, C., Taghian, M., & Lamb, P. (2006). An empirical study on the influence of environmental labels on consumers. Corporate communications: an international journal, 11(2), 162-173.
Dangelico, R. M., & Vocalelli, D. (2017). “Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature. Journal of Cleaner production, 165, 1263-1279.
Davari, A., & Strutton, D. (2014). Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors. Journal of Strategic Marketing, 22(7), 563-586.
Dekhili, S., & Achabou, M. A. (2013). Price fairness in the case of green products: enterprises' policies and consumers' perceptions. Business Strategy and the Environment, 22(8), 547-560.
Devi Juwaheer, T., Pudaruth, S., & Monique Emmanuelle Noyaux, M. (2012). Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius. World Journal of Entrepreneurship, Management and Sustainable Development, 8(1), 36-59.
Elmas, M. S. H. (2019). The influence of green marketing, attribute tourism products, e-WOM The visit decision. International Journal of Social Science and Business, 3(1), 46-54.
Erdem, M. B., & Doğan, N. Ö. (2023). Green transformation in logistics within the scope of the European green deal. In Managing Inflation and Supply Chain Disruptions in the Global Economy (pp. 179-198). IGI Global.
Erdogan, M., Akbunar, S., Asik, U. O., Kaplan, H., & Kayir, C. G. (2012). The effects of demographic variables on students' responsible environmental behaviors. Procedia-Social and Behavioral Sciences, 46, 3244-3248.
Ewerhard, A. C., Sisovsky, K., & Johansson, U. (2019). Consumer decision-making of slow moving consumer goods in the age of multi-channels. The International Review of Retail, Distribution and Consumer Research, 29(1), 1-22.
Faraj, N. A. F., & Alhamad, A. M. (2022). The Effect of Online Classes on Students’ Performance During the Outbreak of The Covid-19 Virus “A Case Study at the University of Halabja in Northern Iraq”. Journal of Management and Education (JOMAE), 1(3), 18-35.
Farzin, A., Yousefi, S., Amieheidari, S., & Noruzi, A. (2020). Effect of green marketing instruments and behavior processes of consumers on purchase and use of e-books. Webology, 17(1), 202-215.
Ferraz, S. B., Buhamra, C., Laroche, M., & Veloso, A. R. (2017). Green products: A cross-cultural study of attitude, intention and purchase behavior. RAM. Revista de Administração Mackenzie, 18(05), 12-38.
Fliegelman, J. E. (2010). The next generation of greenwash: diminishing consumer confusion through a national eco-labeling program. Fordham Urb. LJ, 37, 1001.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18(1), 39-50.
Galanis, P. (2013). Validity and reliability of questionnaires in epidemiological studies. Archives of Hellenic Medicine/Arheia Ellenikes Iatrikes, 30(1).
Galarraga Gallastegui, I. (2002). The use of eco‐labels: a review of the literature. European Environment, 12(6), 316-331.
Gam, H. J., Cao, H., Farr, C., & Kang, M. (2010). Quest for the eco‐apparel market: a study of mothers' willingness to purchase organic cotton clothing for their children. International Journal of Consumer Studies, 34(6), 648-656.
Gefen, D., Straub, D., & Boudreau, M. C. (2000). Structural equation modeling and regression: Guidelines for research practice. Communications of the association for information systems, 4(1), 7.
Ghadge, A., Er Kara, M., Mogale, D. G., Choudhary, S., & Dani, S. (2021). Sustainability implementation challenges in food supply chains: A case of UK artisan cheese producers. Production Planning & Control, 32(14), 1191-1206.
Gold, A. H., Malhotra, A., & Segars, A. H. (2001). Knowledge management: An organizational capabilities perspective. Journal of management information systems, 18(1), 185-214.
Hair Jr, J. F., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use. International Journal of Multivariate Data Analysis, 1(2), 107-123.
Hair Jr, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European business review, 26(2), 106-121.
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing theory and Practice, 19(2), 139-152.
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2013). Partial least squares structural equation modeling: Rigorous applications, better results and higher acceptance. Long range planning, 46(1-2), 1-12.
Hair, J., Hollingsworth, C. L., Randolph, A. B., & Chong, A. Y. L. (2017). An updated and expanded assessment of PLS-SEM in information systems research. Industrial management & data systems, 117(3), 442-458.
Han, H., & Kim, Y. (2010). An investigation of green hotel customers’ decision formation: Developing an extended model of the theory of planned behavior. International journal of hospitality management, 29(4), 659-668.
Hasan, Z., & Ali, N. A. (2015). The impact of green marketing strategy on the firm's performance in Malaysia. Procedia-Social and Behavioral Sciences, 172, 463-470.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the academy of marketing science, 43, 115-135.
Hsu, C. L., Chang, C. Y., & Yansritakul, C. (2017). Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity. Journal of retailing and consumer services, 34, 145-152.
Huang, X., Yang, S., & Shi, X. (2021). How corporate social responsibility and external stakeholder concerns affect green supply chain cooperation among manufacturers: An interpretive structural modeling analysis. Sustainability, 13(5), 2518.
Hunter, L. M., Hatch, A., & Johnson, A. (2004). Cross‐national gender variation in environmental behaviors. Social science quarterly, 85(3), 677-694.
Islam, D. (2018). Tinjauan penerapan konsep green marketing dalam pelestarian lingkungan. Jurnal Pamator: Jurnal Ilmiah Universitas Trunojoyo, 11(1), 10-18.
Jain, S. K., & Kaur, G. (2006). Role of socio-demographics in segmenting and profiling green consumers: an exploratory study of consumers in India. Journal of International Consumer Marketing, 18(3), 107-146.
Joshi, Y., & Rahman, Z. (2017). Investigating the determinants of consumers’ sustainable purchase behaviour. Sustainable Production and consumption, 10, 110-120.
Kardos, M., Gabor, M. R., & Cristache, N. (2019). Green marketing’s roles in sustainability and ecopreneurship. Case study: Green packaging’s impact on Romanian young consumers’ environmental responsibility. Sustainability, 11(3), 873.
Kautish, P., Paul, J., & Sharma, R. (2019). The moderating influence of environmental consciousness and recycling intentions on green purchase behavior. Journal of Cleaner Production, 228, 1425-1436.
Khare, A. (2014). Consumers’ susceptibility to interpersonal influence as a determining factor of ecologically conscious behaviour. Marketing intelligence & planning, 32(1), 2-20.
Khare, A. (2015). Antecedents to green buying behaviour: a study on consumers in an emerging economy. Marketing Intelligence & Planning, 33(3), 309-329.
Kling, J. R. (2001). Interpreting instrumental variables estimates of the returns to schooling. Journal of Business & Economic Statistics, 19(3), 358-364.
Kolk, A. (2016). The social responsibility of international business: From ethics and the environment to CSR and sustainable development. Journal of World Business, 51(1), 23-34.
Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education.
Kotler, P., & Keller, K. L. (2006). Marketing management 12e. New Jersey, 143.
Kusuma, P. A., & Damanik, J. (2021). Strategi pemulihan dampak wabah covid pada sektor pariwisata di daerah istimewa Yogyakarta. Journal of Tourism and Economic, 4(1), 47-59.
Kwek, C. L., Tan, H. P., & Lau, T. C. (2010). Investigating the shopping orientations on online purchase intention in the e-commerce environment: a Malaysian study. Journal of Internet Banking and Commerce, 15(2), 1.
Laroche, M., Bergeron, J., & Barbaro‐Forleo, G. (2001). Targeting consumers who are willing to pay more for environmentally friendly products. Journal of consumer marketing, 18(6), 503-520.
Lee, H. J. (2016). Individual and situational determinants of US consumers’ buying behavior of organic foods. Journal of International Food & Agribusiness Marketing, 28(2), 117-131.
Lee, K. (2008). Opportunities for green marketing: young consumers. Marketing intelligence & planning, 26(6), 573-586.
Lee, K. (2009). Gender differences in Hong Kong adolescent consumers' green purchasing behavior. Journal of consumer marketing, 26(2), 87-96.
Lee, S. E., Jung, H. J., & Lee, K. H. (2021). Motivating collaborative consumption in fashion: Consumer benefits, perceived risks, service trust, and usage intention of online fashion rental services. Sustainability, 13(4), 1804.
Leonidou, C. N., Katsikeas, C. S., & Morgan, N. A. (2013). “Greening” the marketing mix: Do firms do it and does it pay off?. Journal of the academy of marketing science, 41, 151-170.
Liao, Y. K., Wu, W. Y., & Pham, T. T. (2020). Examining the moderating effects of green marketing and green psychological benefits on customers’ green attitude, value and purchase intention. Sustainability, 12(18), 7461.
Luo, Y., & Deng, J. (2008). The New Environmental Paradigm and nature-based tourism motivation. Journal of Travel research, 46(4), 392-402.
MacDonald, W. L., & Hara, N. (1994). Gender differences in environmental concern among college students. Sex Roles, 31, 369-374.
Madhavan, M., & Kaliyaperumal, C. (2015). Consumer buying behavior-an overview of theory and models. St. Theresa Journal of Humanities and Social Sciences, 1(1), 74-112.
Mahasuweerachai, P., & Suttikun, C. (2022). The effect of green self-identity on perceived image, warm glow and willingness to purchase: A new generation’s perspective towards eco-friendly restaurants. Sustainability, 14(17), 10539.
Mainieri, T., Barnett, E. G., Valdero, T. R., Unipan, J. B., & Oskamp, S. (1997). Green buying: The influence of environmental concern on consumer behavior. The Journal of social psychology, 137(2), 189-204.
Martínez, M. P., Cremasco, C. P., Gabriel Filho, L. R. A., Junior, S. S. B., Bednaski, A. V., Quevedo-Silva, F., ... & Padgett, R. C. M. L. (2020). Fuzzy inference system to study the behavior of the green consumer facing the perception of greenwashing. Journal of cleaner production, 242, 116064.
Martinez, P. (2015). Customer loyalty: Exploring its antecedents from a green marketing perspective. International Journal of Contemporary Hospitality Management, 27(5), 896-917.
Mazur, A. (2016). How did the fracking controversy emerge in the period 2010-2012?. Public Understanding of Science, 25(2), 207-222.
Mishra, P., & Sharma, P. (2014). Green marketing: Challenges and opportunities for business. BVIMR Management Edge, 7(1).
Mishra, P., Jain, T., & Motiani, M. (2017). Have green, pay more: An empirical investigation of consumer’s attitude towards green packaging in an emerging economy. Essays on Sustainability and Management: Emerging Perspectives, 125-150.
Moravcikova, D., Krizanova, A., Kliestikova, J., & Rypakova, M. (2017). Green Marketing as the Source of the Competitive Advantage of the Business. Sustainability, 9(12), 2218.
Moshood, T. D., Nawanir, G., Mahmud, F., Mohamad, F., Ahmad, M. H., & AbdulGhani, A. (2022). Sustainability of biodegradable plastics: New problem or solution to solve the global plastic pollution?. Current Research in Green and Sustainable Chemistry, 5, 100273.
Mostafa, M. M. (2007a). A hierarchical analysis of the green consciousness of the Egyptian consumer. Psychology & marketing, 24(5), 445-473.
Mostafa, M. M. (2007b). Gender differences in Egyptian consumers’ green purchase behaviour: the effects of environmental knowledge, concern and attitude. International journal of consumer studies, 31(3), 220-229.
Mourad, M., & Serag Eldin Ahmed, Y. (2012). Perception of green brand in an emerging innovative market. European journal of innovation management, 15(4), 514-537.
Nath, V., Agrawal, R., Gautam, A., & Sharma, V. (2015). Socio–demographics as antecedents of green purchase intentions: a review of literature and testing of hypothesis on Indian consumers. International Journal of Innovation and Sustainable Development, 9(2), 168-187.
Nekmahmud, M., & Fekete-Farkas, M. (2020). Why not green marketing? Determinates of consumers’ intention to green purchase decision in a new developing nation. Sustainability, 12(19), 7880.
Nguyen, N., Greenland, S., Lobo, A., & Nguyen, H. V. (2019). Demographics of sustainable technology consumption in an emerging market: The significance of education to energy efficient appliance adoption. Social Responsibility Journal, 15(6), 803-818.
Niinimäki, K., Peters, G., Dahlbo, H., Perry, P., Rissanen, T., & Gwilt, A. (2020). The environmental price of fast fashion. Nature Reviews Earth & Environment, 1(4), 189-200.
Nittala, R. (2014). Green consumer behavior of the educated segment in India. Journal of international consumer marketing, 26(2), 138-152.
Noel, H. (2009). Basics marketing 01: Consumer behaviour (Vol. 1). Ava Publishing.
Oerke, B., & Bogner, F. X. (2010). Gender, age and subject matter: Impact on teachers’ ecological values. The environmentalist, 30, 111-122.
Ohanian, R. (1991). The impact of celebrity spokespersons' perceived image on consumers' intention to purchase. Journal of advertising Research.
Ottman, J. (2017). The new rules of green marketing: Strategies, tools, and inspiration for sustainable branding. Routledge.
Panungkelan, L., Tumbel, A., & Tawas, H. (2018). Analisis Pengaruh strategi green marketing dan corporate social responsibility terhadap keputusan menginap di Hotel Swiss Bell Maleosan Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 6(3).
Papadas, K. K., Avlonitis, G. J., & Carrigan, M. (2017). Green marketing orientation: Conceptualization, scale development and validation. Journal of Business Research, 80, 236-246.
Papadas, K. K., Avlonitis, G. J., Carrigan, M., & Piha, L. (2019). The interplay of strategic and internal green marketing orientation on competitive advantage. Journal of Business Research, 104, 632-643.
Papadopoulos, I., Karagouni, G., Trigkas, M., & Platogianni, E. (2010). Green marketing: The case of Greece in certified and sustainably managed timber products. EuroMed Journal of business, 5(2), 166-190.
Patel, J., Modi, A., & Paul, J. (2017). Pro-environmental behavior and socio-demographic factors in an emerging market. Asian Journal of Business Ethics, 6, 189-214.
Peattie, K. (1995). Environmental Marketing Management: Meeting the green challenge, financial times management.
Perner, L. (2008). Consumer behavior: the psychology of marketing; University of Southern California.
Phelps, J. E., & Hoy, M. G. (1996). The Aad‐Ab‐PI relationship in children: The impact of brand familiarity and measurement timing. Psychology & marketing, 13(1), 77-105.
Podvorica, G., & Ukaj, F. (2020). The role of consumers’ behaviour in applying green marketing: An economic analysis of the non-alcoholic beverages industry in Kosova. Wroclaw Review of Law, Administration & Economics, 9(1), 1-25.
Polonsky, M. J. (1994). Green Marketing Regulation in USA and Australia: The Australian Checklist. Greener Management International, 44-52.
Polonsky, M. J. (2008). An introduction to green marketing. Global Environment: Problems and Policies, 2(1), 1-10.
Prahalad, C. K., & Hamel, G. (1994). Strategy as a field of study: Why search for a new paradigm?. Strategic management journal, 15(S2), 5-16.
Pui Yi, A. Y. (2012). Effects of celebrity endorsement on consumer purchasing intention of apparel products. Published undergraduate Thesis, The Hong Kong Polytechnic University, 1-175.
Puspitasari, C. A., Yuliati, L. N., & Afendi, F. (2021). Pengaruh green marketing, kesadaran lingkungan dan kesehatan terhadap keputusan pembelian produk pangan organik melalui sikap. Jurnal Aplikasi Bisnis Dan Manajemen (JABM), 7(3), 713-713.
Rahbar, E., & Wahid, N. A. (2011). Investigation of green marketing tools' effect on consumers' purchase behavior. Business strategy series, 12(2), 73-83.
Rajput, N., Sharma, U., Kaur, B., Rani, P., Tongkachok, K., & Dornadula, V. H. R. (2022). Current global green marketing standard: changing market and company branding. International Journal of System Assurance Engineering and Management, 13(Suppl 1), 727-735.
Rice, G. (2006). Pro-environmental behavior in Egypt: Is there a role for Islamic environmental ethics?. Journal of business ethics, 65, 373-390.
Samdahl, D. M., & Robertson, R. (1989). Social determinants of environmental concern: Specification and test of the model. Environment and behavior, 21(1), 57-81.
Sarstedt, M., Ringle, C. M., & Hair, J. F. (2021). Partial least squares structural equation modeling. In Handbook of market research (pp. 587-632). Cham: Springer International Publishing.
Satrio, D., Yunitarini, S., & Rizqiani, N. (2021). Application of green marketing mix of beauty products on sales through purchase decisions as intervening variable. Asian Management and Business Review, 81-94.
Schell, C. J., Dyson, K., Fuentes, T. L., Des Roches, S., Harris, N. C., Miller, D. S., ... & Lambert, M. R. (2020). The ecological and evolutionary consequences of systemic racism in urban environments. Science, 369(6510), eaay4497.
Shahsavar, T., Kubeš, V., & Baran, D. (2020). Willingness to pay for eco-friendly furniture based on demographic factors. Journal of Cleaner Production, 250, 119466.
Shamdasani, P., Chon-Lin, G. O., & Richmond, D. (1993). Exploring green consumers in an oriental culture: Role of personal and marketing mix factors. Advances in consumer research, 20(1).
Sharma, A. P. (2021). Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda. International Journal of Consumer Studies, 45(6), 1217-1238.
Sharma, V., Maheshkar, C., & Poulose, J. (2022). Green Supply Chain Management: Attaining Sustainable Competitive Advantage. In Emerging Trends in Decision Sciences and Business Operations (pp. 235-260). Routledge India.
Sheu, J. B. (2010). A hybrid dynamic forecast model for analyzing celebrity endorsement effects on consumer attitudes. Mathematical and Computer Modelling, 52(9-10), 1554-1569.
Shiel, C., do Paço, A., & Alves, H. (2020). Generativity, sustainable development and green consumer behaviour. Journal of Cleaner Production, 245, 118865.
Siagian, A. O., & Cahyono, Y. (2021). Strategi pemulihan pemasaran UMKM di masa pandemi COVID-19 pada sektor ekonomi kreatif. Jurnal Teknologi Dan Sistem Informasi Bisnis, 3(1), 206-217.
Simon, F. L. (1992). Marketing green products in the triad. Columbia Journal of World Business, 27(3-4), 268-285.
Smith, K. T. (2010). An examination of marketing techniques that influence Millennials' perceptions of whether a product is environmentally friendly. Journal of Strategic Marketing, 18(6), 437-450.
Sreen, N., Purbey, S., & Sadarangani, P. (2018). Impact of culture, behavior and gender on green purchase intention. Journal of retailing and consumer services, 41, 177-189.
Straughan, R. D., & Roberts, J. A. (1999). Environmental segmentation alternatives: a look at green consumer behavior in the new millennium. Journal of consumer marketing, 16(6), 558-575.
Sun, Y., Liu, N., & Zhao, M. (2019). Factors and mechanisms affecting green consumption in China: A multilevel analysis. Journal of cleaner production, 209, 481-493.
Suplico, L. T. (2009). IMPACT OF GREEN MARKETING ON THE STUDENTS'PURCHASE DECISION. Journal of International Business Research, 8.
Szigeti, O., Szakály, Z., (2011). Marketing. Available online: https://docplayer.hu/11185064-Marketing-szigeti-orsolya-szakalyzoltan. html (accessed on 11 November 2021).
Taghikhah, F., Voinov, A., & Shukla, N. (2019). Extending the supply chain to address sustainability. Journal of cleaner production, 229, 652-666.
Thangavel, P., Pathak, P., & Chandra, B. (2022). Consumer decision-making style of gen Z: A generational cohort analysis. Global Business Review, 23(3), 710-728.
Tilikidou, I., & Delistavrou, A. (2014). Pro-environmental purchasing behaviour during the economic crisis. Marketing Intelligence & Planning, 32(2), 160-173.
Tong, Q., Anders, S., Zhang, J., & Zhang, L. (2020). The roles of pollution concerns and environmental knowledge in making green food choices: Evidence from Chinese consumers. Food Research International, 130, 108881.
Tsai, P. H., Lin, G. Y., Zheng, Y. L., Chen, Y. C., Chen, P. Z., & Su, Z. C. (2020). Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers’ perspective. Journal of Retailing and Consumer Services, 56, 102162.
Uddin, S. F., & Khan, M. N. (2018). Young consumer's green purchasing behavior: Opportunities for green marketing. Journal of Global Marketing, 31(4), 270-281.
Utami, K. S. (2020). Green Consumers Behavior: Perilaku konsumen dalam pembelian produk ramah lingkungan. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 9(2), 208-223.
Wahyuni, I., Alimuddin, A., Habbe, H., & Mediaty, M. (2020). Esensi akuntansi lingkungan dalam keberlanjutan perusahaan. Jurnal Ilmiah Akuntansi Manajemen, 3(2), 147-159.
Wang, L., Wong, P. P. W., & Narayanan Alagas, E. (2020). Antecedents of green purchase behaviour: an examination of altruism and environmental knowledge. International Journal of Culture, Tourism and Hospitality Research, 14(1), 63-82.
Wang, L., Wong, P. P., & Narayanan, E. A. (2020). The demographic impact of consumer green purchase intention toward green hotel selection in China. Tourism and Hospitality Research, 20(2), 210-222.
Wei, R., & Zimmermann, W. (2017). Biocatalysis as a green route for recycling the recalcitrant plastic polyethylene terephthalate. Microbial biotechnology, 10(6), 1302-1307.
Welford, R. (Ed.). (2013). Hijacking environmentalism: Corporate responses to sustainable development. Routledge.
Wiederhold, M., & Martinez, L. F. (2018). Ethical consumer behaviour in Germany: The attitude‐behaviour gap in the green apparel industry. International journal of consumer studies, 42(4), 419-429.
Wymer, W., & Polonsky, M. J. (2015). The limitations and potentialities of green marketing. Journal of Nonprofit & Public Sector Marketing, 27(3), 239-262.
Xiao, C., & Dunlap, R. E. (2007). Validating a comprehensive model of environmental concern cross‐nationally: A US‐Canadian comparison. Social science quarterly, 88(2), 471-493.
Xiao, C., & Hong, D. (2010). Gender differences in environmental behaviors in China. Population and Environment, 32, 88-104.
Xu, P., Zeng, Y., Fong, Q., Lone, T., & Liu, Y. (2012). Chinese consumers’ willingness to pay for green-and eco-labeled seafood. Food control, 28(1), 74-82.
Xu, X., Hua, Y., Wang, S., & Xu, G. (2020). Determinants of consumer’s intention to purchase authentic green furniture. Resources, Conservation and Recycling, 156, 104721.
Yadav, R., & Pathak, G. S. (2016). Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior. Journal of cleaner production, 135, 732-739.
Yang, Y. C., & Zhao, X. (2019). Exploring the relationship of green packaging design with consumers' green trust, and green brand attachment. Social Behavior and Personality: an international journal, 47(8), 1-10.
Yulianthi, A. D., & Sadguna, I. G. A. J. (2020). Faktor-faktor yang mempengaruhi keputusan wisatawan untuk menginap di Green Hotel di Kabupaten Badung Bali. Jurnal Bisnis Dan Kewirausahaan, 16(2), 177-188.
Zhao, H. H., Gao, Q., Wu, Y. P., Wang, Y., & Zhu, X. D. (2014). What affects green consumer behavior in China? A case study from Qingdao. Journal of Cleaner Production, 63, 143-151.
Abraham, N. (2011). The apparel aftermarket in India–a case study focusing on reverse logistics. Journal of Fashion Marketing and Management: An International Journal, 15(2), 211-227.
Ajzen, I. (1980). Understanding attitudes and predicting social behavior. Englewood cliffs.
Ajzen, I. (2011). The theory of planned behaviour: Reactions and reflections. Psychology & health, 26(9), 1113-1127.
Akehurst, G., Afonso, C., & Martins Gonçalves, H. (2012). Re‐examining green purchase behaviour and the green consumer profile: new evidences. Management decision, 50(5), 972-988.
Al-dmour, H., Hadad, H., & Al-dmour, R. (2023). The impact of the adoption of green marketing on corporate performance of non-profitable organizations: empirical study. Social Responsibility Journal, 19(1), 1-19.
Alhamad, A. M., Osman, A., Manaf, A. H. B. A., Abdullah, M. S., & AlShatnawi, H. A. M. (2015). The impact of cross-cultural leadership on management performance in international organizations: A Malaysian perspective. Asian journal of social sciences & humanities, 4(3), 110-119.
Alshali, N. M., Alhattali, N. H., & Ahmed, E. R. (2021). Behavior of Consumers and Green Product: A Study in Oman. International Journal of Business and Management Invention, 10(9), 40-51.
Alzoubi, H., Alshurideh, M., Kurdi, B., Akour, I., & Aziz, R. (2022). Does BLE technology contribute towards improving marketing strategies, customers’ satisfaction and loyalty? The role of open innovation. International Journal of Data and Network Science, 6(2), 449-460.
Ansar, N. (2013). Impact of green marketing on consumer purchase intention. Mediterranean Journal of Social Sciences, 4(11), 650-655.
Antunes, S., Garrido, S., & Bairrada, C. (2022, May). The influence of consumer optimism and pessimism on purchasing intention of eco-friendly clothing by Generation Z: model proposal. In International Conference on Quality Innovation and Sustainability (pp. 237-248). Cham: Springer International Publishing.
Arısal, İ., & Atalar, T. (2016). The exploring relationships between environmental concern, collectivism and ecological purchase intention. Procedia-Social and Behavioral Sciences, 235, 514-521.
Awad, T. A. (2011). Environmental segmentation alternatives: buyers' profiles and implications. Journal of Islamic Marketing, 2(1), 55-73.
Balderjahn, I. (1988). Personality variables and environmental attitudes as predictors of ecologically responsible consumption patterns. Journal of business Research, 17(1), 51-56.
Barber, N. (2010). “Green” wine packaging: targeting environmental consumers. International Journal of Wine Business Research, 22(4), 423-444.
Bashir, S., Khwaja, M. G., Turi, J. A., & Toheed, H. (2019). Extension of planned behavioral theory to consumer behaviors in green hotel. Heliyon, 5(12).
Bhaskaran, S. (2006). Incremental innovation and business performance: small and medium‐size food enterprises in a concentrated industry environment. Journal of Small Business Management, 44(1), 64-80.
Bruwer, J., Saliba, A., & Miller, B. (2011). Consumer behaviour and sensory preference differences: implications for wine product marketing. Journal of Consumer Marketing, 28(1), 5-18.
Campbell, D. T., & Fiske, D. W. (1959). Convergent and discriminant validation by the multitrait-multimethod matrix. Psychological bulletin, 56(2), 81.
Cheah, I., Phau, I., & Liang, J. (2015). Factors influencing consumers’ attitudes and purchase intentions of e-deals. Marketing intelligence & planning, 33(5), 763-783.
Chen, A., & Peng, N. (2012). Green hotel knowledge and tourists' staying behavior.
Chen, C. C., Chen, C. W., & Tung, Y. C. (2018). Exploring the consumer behavior of intention to purchase green products in belt and road countries: An empirical analysis. Sustainability, 10(3), 854.
Chen, S. C., & Hung, C. W. (2016). Elucidating the factors influencing the acceptance of green products: An extension of theory of planned behavior. Technological Forecasting and Social Change, 112, 155-163.
Chen, Y. C., Shang, R. A., & Li, M. J. (2014). The effects of perceived relevance of travel blogs’ content on the behavioral intention to visit a tourist destination. Computers in Human Behavior, 30, 787-799.
Chen, Y. S. (2010). The drivers of green brand equity: Green brand image, green satisfaction, and green trust. Journal of Business ethics, 93, 307-319.
Chen, Y. S., Hung, S. T., Wang, T. Y., Huang, A. F., & Liao, Y. W. (2017). The influence of excessive product packaging on green brand attachment: The mediation roles of green brand attitude and green brand image. Sustainability, 9(4), 654.
Cheung, M. F., & To, W. M. (2019). An extended model of value-attitude-behavior to explain Chinese consumers’ green purchase behavior. Journal of Retailing and Consumer Services, 50, 145-153.
Cheung, R., Lau, M. M., & Lam, A. Y. (2015). Factors affecting consumer attitude towards organic food: An empirical study in Hong Kong. Journal of Global Scholars of Marketing Science, 25(3), 216-231.
Chung, K. C. (2020). Green marketing orientation: Achieving sustainable development in green hotel management. Journal of Hospitality Marketing & Management, 29(6), 722-738.
Churchill Jr, G. A. (1979). A paradigm for developing better measures of marketing constructs. Journal of marketing research, 16(1), 64-73.
Cleveland, M., Kalamas, M., & Laroche, M. (2005). Shades of green: linking environmental locus of control and pro‐environmental behaviors. Journal of consumer marketing, 22(4), 198-212.
D’Souza, C., Taghian, M., Lamb, P., & Peretiatko, R. (2007). Green decisions: demographics and consumer understanding of environmental labels. International Journal of Consumer Studies, 31(4), 371-376.
D'souza, C., Taghian, M., & Lamb, P. (2006). An empirical study on the influence of environmental labels on consumers. Corporate communications: an international journal, 11(2), 162-173.
Dangelico, R. M., & Vocalelli, D. (2017). “Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature. Journal of Cleaner production, 165, 1263-1279.
Davari, A., & Strutton, D. (2014). Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors. Journal of Strategic Marketing, 22(7), 563-586.
Dekhili, S., & Achabou, M. A. (2013). Price fairness in the case of green products: enterprises' policies and consumers' perceptions. Business Strategy and the Environment, 22(8), 547-560.
Devi Juwaheer, T., Pudaruth, S., & Monique Emmanuelle Noyaux, M. (2012). Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius. World Journal of Entrepreneurship, Management and Sustainable Development, 8(1), 36-59.
Elmas, M. S. H. (2019). The influence of green marketing, attribute tourism products, e-WOM The visit decision. International Journal of Social Science and Business, 3(1), 46-54.
Erdem, M. B., & Doğan, N. Ö. (2023). Green transformation in logistics within the scope of the European green deal. In Managing Inflation and Supply Chain Disruptions in the Global Economy (pp. 179-198). IGI Global.
Erdogan, M., Akbunar, S., Asik, U. O., Kaplan, H., & Kayir, C. G. (2012). The effects of demographic variables on students' responsible environmental behaviors. Procedia-Social and Behavioral Sciences, 46, 3244-3248.
Ewerhard, A. C., Sisovsky, K., & Johansson, U. (2019). Consumer decision-making of slow moving consumer goods in the age of multi-channels. The International Review of Retail, Distribution and Consumer Research, 29(1), 1-22.
Faraj, N. A. F., & Alhamad, A. M. (2022). The Effect of Online Classes on Students’ Performance During the Outbreak of The Covid-19 Virus “A Case Study at the University of Halabja in Northern Iraq”. Journal of Management and Education (JOMAE), 1(3), 18-35.
Farzin, A., Yousefi, S., Amieheidari, S., & Noruzi, A. (2020). Effect of green marketing instruments and behavior processes of consumers on purchase and use of e-books. Webology, 17(1), 202-215.
Ferraz, S. B., Buhamra, C., Laroche, M., & Veloso, A. R. (2017). Green products: A cross-cultural study of attitude, intention and purchase behavior. RAM. Revista de Administração Mackenzie, 18(05), 12-38.
Fliegelman, J. E. (2010). The next generation of greenwash: diminishing consumer confusion through a national eco-labeling program. Fordham Urb. LJ, 37, 1001.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18(1), 39-50.
Galanis, P. (2013). Validity and reliability of questionnaires in epidemiological studies. Archives of Hellenic Medicine/Arheia Ellenikes Iatrikes, 30(1).
Galarraga Gallastegui, I. (2002). The use of eco‐labels: a review of the literature. European Environment, 12(6), 316-331.
Gam, H. J., Cao, H., Farr, C., & Kang, M. (2010). Quest for the eco‐apparel market: a study of mothers' willingness to purchase organic cotton clothing for their children. International Journal of Consumer Studies, 34(6), 648-656.
Gefen, D., Straub, D., & Boudreau, M. C. (2000). Structural equation modeling and regression: Guidelines for research practice. Communications of the association for information systems, 4(1), 7.
Ghadge, A., Er Kara, M., Mogale, D. G., Choudhary, S., & Dani, S. (2021). Sustainability implementation challenges in food supply chains: A case of UK artisan cheese producers. Production Planning & Control, 32(14), 1191-1206.
Gold, A. H., Malhotra, A., & Segars, A. H. (2001). Knowledge management: An organizational capabilities perspective. Journal of management information systems, 18(1), 185-214.
Hair Jr, J. F., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use. International Journal of Multivariate Data Analysis, 1(2), 107-123.
Hair Jr, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European business review, 26(2), 106-121.
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing theory and Practice, 19(2), 139-152.
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2013). Partial least squares structural equation modeling: Rigorous applications, better results and higher acceptance. Long range planning, 46(1-2), 1-12.
Hair, J., Hollingsworth, C. L., Randolph, A. B., & Chong, A. Y. L. (2017). An updated and expanded assessment of PLS-SEM in information systems research. Industrial management & data systems, 117(3), 442-458.
Han, H., & Kim, Y. (2010). An investigation of green hotel customers’ decision formation: Developing an extended model of the theory of planned behavior. International journal of hospitality management, 29(4), 659-668.
Hasan, Z., & Ali, N. A. (2015). The impact of green marketing strategy on the firm's performance in Malaysia. Procedia-Social and Behavioral Sciences, 172, 463-470.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the academy of marketing science, 43, 115-135.
Hsu, C. L., Chang, C. Y., & Yansritakul, C. (2017). Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity. Journal of retailing and consumer services, 34, 145-152.
Huang, X., Yang, S., & Shi, X. (2021). How corporate social responsibility and external stakeholder concerns affect green supply chain cooperation among manufacturers: An interpretive structural modeling analysis. Sustainability, 13(5), 2518.
Hunter, L. M., Hatch, A., & Johnson, A. (2004). Cross‐national gender variation in environmental behaviors. Social science quarterly, 85(3), 677-694.
Islam, D. (2018). Tinjauan penerapan konsep green marketing dalam pelestarian lingkungan. Jurnal Pamator: Jurnal Ilmiah Universitas Trunojoyo, 11(1), 10-18.
Jain, S. K., & Kaur, G. (2006). Role of socio-demographics in segmenting and profiling green consumers: an exploratory study of consumers in India. Journal of International Consumer Marketing, 18(3), 107-146.
Joshi, Y., & Rahman, Z. (2017). Investigating the determinants of consumers’ sustainable purchase behaviour. Sustainable Production and consumption, 10, 110-120.
Kardos, M., Gabor, M. R., & Cristache, N. (2019). Green marketing’s roles in sustainability and ecopreneurship. Case study: Green packaging’s impact on Romanian young consumers’ environmental responsibility. Sustainability, 11(3), 873.
Kautish, P., Paul, J., & Sharma, R. (2019). The moderating influence of environmental consciousness and recycling intentions on green purchase behavior. Journal of Cleaner Production, 228, 1425-1436.
Khare, A. (2014). Consumers’ susceptibility to interpersonal influence as a determining factor of ecologically conscious behaviour. Marketing intelligence & planning, 32(1), 2-20.
Khare, A. (2015). Antecedents to green buying behaviour: a study on consumers in an emerging economy. Marketing Intelligence & Planning, 33(3), 309-329.
Kling, J. R. (2001). Interpreting instrumental variables estimates of the returns to schooling. Journal of Business & Economic Statistics, 19(3), 358-364.
Kolk, A. (2016). The social responsibility of international business: From ethics and the environment to CSR and sustainable development. Journal of World Business, 51(1), 23-34.
Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education.
Kotler, P., & Keller, K. L. (2006). Marketing management 12e. New Jersey, 143.
Kusuma, P. A., & Damanik, J. (2021). Strategi pemulihan dampak wabah covid pada sektor pariwisata di daerah istimewa Yogyakarta. Journal of Tourism and Economic, 4(1), 47-59.
Kwek, C. L., Tan, H. P., & Lau, T. C. (2010). Investigating the shopping orientations on online purchase intention in the e-commerce environment: a Malaysian study. Journal of Internet Banking and Commerce, 15(2), 1.
Laroche, M., Bergeron, J., & Barbaro‐Forleo, G. (2001). Targeting consumers who are willing to pay more for environmentally friendly products. Journal of consumer marketing, 18(6), 503-520.
Lee, H. J. (2016). Individual and situational determinants of US consumers’ buying behavior of organic foods. Journal of International Food & Agribusiness Marketing, 28(2), 117-131.
Lee, K. (2008). Opportunities for green marketing: young consumers. Marketing intelligence & planning, 26(6), 573-586.
Lee, K. (2009). Gender differences in Hong Kong adolescent consumers' green purchasing behavior. Journal of consumer marketing, 26(2), 87-96.
Lee, S. E., Jung, H. J., & Lee, K. H. (2021). Motivating collaborative consumption in fashion: Consumer benefits, perceived risks, service trust, and usage intention of online fashion rental services. Sustainability, 13(4), 1804.
Leonidou, C. N., Katsikeas, C. S., & Morgan, N. A. (2013). “Greening” the marketing mix: Do firms do it and does it pay off?. Journal of the academy of marketing science, 41, 151-170.
Liao, Y. K., Wu, W. Y., & Pham, T. T. (2020). Examining the moderating effects of green marketing and green psychological benefits on customers’ green attitude, value and purchase intention. Sustainability, 12(18), 7461.
Luo, Y., & Deng, J. (2008). The New Environmental Paradigm and nature-based tourism motivation. Journal of Travel research, 46(4), 392-402.
MacDonald, W. L., & Hara, N. (1994). Gender differences in environmental concern among college students. Sex Roles, 31, 369-374.
Madhavan, M., & Kaliyaperumal, C. (2015). Consumer buying behavior-an overview of theory and models. St. Theresa Journal of Humanities and Social Sciences, 1(1), 74-112.
Mahasuweerachai, P., & Suttikun, C. (2022). The effect of green self-identity on perceived image, warm glow and willingness to purchase: A new generation’s perspective towards eco-friendly restaurants. Sustainability, 14(17), 10539.
Mainieri, T., Barnett, E. G., Valdero, T. R., Unipan, J. B., & Oskamp, S. (1997). Green buying: The influence of environmental concern on consumer behavior. The Journal of social psychology, 137(2), 189-204.
Martínez, M. P., Cremasco, C. P., Gabriel Filho, L. R. A., Junior, S. S. B., Bednaski, A. V., Quevedo-Silva, F., ... & Padgett, R. C. M. L. (2020). Fuzzy inference system to study the behavior of the green consumer facing the perception of greenwashing. Journal of cleaner production, 242, 116064.
Martinez, P. (2015). Customer loyalty: Exploring its antecedents from a green marketing perspective. International Journal of Contemporary Hospitality Management, 27(5), 896-917.
Mazur, A. (2016). How did the fracking controversy emerge in the period 2010-2012?. Public Understanding of Science, 25(2), 207-222.
Mishra, P., & Sharma, P. (2014). Green marketing: Challenges and opportunities for business. BVIMR Management Edge, 7(1).
Mishra, P., Jain, T., & Motiani, M. (2017). Have green, pay more: An empirical investigation of consumer’s attitude towards green packaging in an emerging economy. Essays on Sustainability and Management: Emerging Perspectives, 125-150.
Moravcikova, D., Krizanova, A., Kliestikova, J., & Rypakova, M. (2017). Green Marketing as the Source of the Competitive Advantage of the Business. Sustainability, 9(12), 2218.
Moshood, T. D., Nawanir, G., Mahmud, F., Mohamad, F., Ahmad, M. H., & AbdulGhani, A. (2022). Sustainability of biodegradable plastics: New problem or solution to solve the global plastic pollution?. Current Research in Green and Sustainable Chemistry, 5, 100273.
Mostafa, M. M. (2007a). A hierarchical analysis of the green consciousness of the Egyptian consumer. Psychology & marketing, 24(5), 445-473.
Mostafa, M. M. (2007b). Gender differences in Egyptian consumers’ green purchase behaviour: the effects of environmental knowledge, concern and attitude. International journal of consumer studies, 31(3), 220-229.
Mourad, M., & Serag Eldin Ahmed, Y. (2012). Perception of green brand in an emerging innovative market. European journal of innovation management, 15(4), 514-537.
Nath, V., Agrawal, R., Gautam, A., & Sharma, V. (2015). Socio–demographics as antecedents of green purchase intentions: a review of literature and testing of hypothesis on Indian consumers. International Journal of Innovation and Sustainable Development, 9(2), 168-187.
Nekmahmud, M., & Fekete-Farkas, M. (2020). Why not green marketing? Determinates of consumers’ intention to green purchase decision in a new developing nation. Sustainability, 12(19), 7880.
Nguyen, N., Greenland, S., Lobo, A., & Nguyen, H. V. (2019). Demographics of sustainable technology consumption in an emerging market: The significance of education to energy efficient appliance adoption. Social Responsibility Journal, 15(6), 803-818.
Niinimäki, K., Peters, G., Dahlbo, H., Perry, P., Rissanen, T., & Gwilt, A. (2020). The environmental price of fast fashion. Nature Reviews Earth & Environment, 1(4), 189-200.
Nittala, R. (2014). Green consumer behavior of the educated segment in India. Journal of international consumer marketing, 26(2), 138-152.
Noel, H. (2009). Basics marketing 01: Consumer behaviour (Vol. 1). Ava Publishing.
Oerke, B., & Bogner, F. X. (2010). Gender, age and subject matter: Impact on teachers’ ecological values. The environmentalist, 30, 111-122.
Ohanian, R. (1991). The impact of celebrity spokespersons' perceived image on consumers' intention to purchase. Journal of advertising Research.
Ottman, J. (2017). The new rules of green marketing: Strategies, tools, and inspiration for sustainable branding. Routledge.
Panungkelan, L., Tumbel, A., & Tawas, H. (2018). Analisis Pengaruh strategi green marketing dan corporate social responsibility terhadap keputusan menginap di Hotel Swiss Bell Maleosan Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 6(3).
Papadas, K. K., Avlonitis, G. J., & Carrigan, M. (2017). Green marketing orientation: Conceptualization, scale development and validation. Journal of Business Research, 80, 236-246.
Papadas, K. K., Avlonitis, G. J., Carrigan, M., & Piha, L. (2019). The interplay of strategic and internal green marketing orientation on competitive advantage. Journal of Business Research, 104, 632-643.
Papadopoulos, I., Karagouni, G., Trigkas, M., & Platogianni, E. (2010). Green marketing: The case of Greece in certified and sustainably managed timber products. EuroMed Journal of business, 5(2), 166-190.
Patel, J., Modi, A., & Paul, J. (2017). Pro-environmental behavior and socio-demographic factors in an emerging market. Asian Journal of Business Ethics, 6, 189-214.
Peattie, K. (1995). Environmental Marketing Management: Meeting the green challenge, financial times management.
Perner, L. (2008). Consumer behavior: the psychology of marketing; University of Southern California.
Phelps, J. E., & Hoy, M. G. (1996). The Aad‐Ab‐PI relationship in children: The impact of brand familiarity and measurement timing. Psychology & marketing, 13(1), 77-105.
Podvorica, G., & Ukaj, F. (2020). The role of consumers’ behaviour in applying green marketing: An economic analysis of the non-alcoholic beverages industry in Kosova. Wroclaw Review of Law, Administration & Economics, 9(1), 1-25.
Polonsky, M. J. (1994). Green Marketing Regulation in USA and Australia: The Australian Checklist. Greener Management International, 44-52.
Polonsky, M. J. (2008). An introduction to green marketing. Global Environment: Problems and Policies, 2(1), 1-10.
Prahalad, C. K., & Hamel, G. (1994). Strategy as a field of study: Why search for a new paradigm?. Strategic management journal, 15(S2), 5-16.
Pui Yi, A. Y. (2012). Effects of celebrity endorsement on consumer purchasing intention of apparel products. Published undergraduate Thesis, The Hong Kong Polytechnic University, 1-175.
Puspitasari, C. A., Yuliati, L. N., & Afendi, F. (2021). Pengaruh green marketing, kesadaran lingkungan dan kesehatan terhadap keputusan pembelian produk pangan organik melalui sikap. Jurnal Aplikasi Bisnis Dan Manajemen (JABM), 7(3), 713-713.
Rahbar, E., & Wahid, N. A. (2011). Investigation of green marketing tools' effect on consumers' purchase behavior. Business strategy series, 12(2), 73-83.
Rajput, N., Sharma, U., Kaur, B., Rani, P., Tongkachok, K., & Dornadula, V. H. R. (2022). Current global green marketing standard: changing market and company branding. International Journal of System Assurance Engineering and Management, 13(Suppl 1), 727-735.
Rice, G. (2006). Pro-environmental behavior in Egypt: Is there a role for Islamic environmental ethics?. Journal of business ethics, 65, 373-390.
Samdahl, D. M., & Robertson, R. (1989). Social determinants of environmental concern: Specification and test of the model. Environment and behavior, 21(1), 57-81.
Sarstedt, M., Ringle, C. M., & Hair, J. F. (2021). Partial least squares structural equation modeling. In Handbook of market research (pp. 587-632). Cham: Springer International Publishing.
Satrio, D., Yunitarini, S., & Rizqiani, N. (2021). Application of green marketing mix of beauty products on sales through purchase decisions as intervening variable. Asian Management and Business Review, 81-94.
Schell, C. J., Dyson, K., Fuentes, T. L., Des Roches, S., Harris, N. C., Miller, D. S., ... & Lambert, M. R. (2020). The ecological and evolutionary consequences of systemic racism in urban environments. Science, 369(6510), eaay4497.
Shahsavar, T., Kubeš, V., & Baran, D. (2020). Willingness to pay for eco-friendly furniture based on demographic factors. Journal of Cleaner Production, 250, 119466.
Shamdasani, P., Chon-Lin, G. O., & Richmond, D. (1993). Exploring green consumers in an oriental culture: Role of personal and marketing mix factors. Advances in consumer research, 20(1).
Sharma, A. P. (2021). Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda. International Journal of Consumer Studies, 45(6), 1217-1238.
Sharma, V., Maheshkar, C., & Poulose, J. (2022). Green Supply Chain Management: Attaining Sustainable Competitive Advantage. In Emerging Trends in Decision Sciences and Business Operations (pp. 235-260). Routledge India.
Sheu, J. B. (2010). A hybrid dynamic forecast model for analyzing celebrity endorsement effects on consumer attitudes. Mathematical and Computer Modelling, 52(9-10), 1554-1569.
Shiel, C., do Paço, A., & Alves, H. (2020). Generativity, sustainable development and green consumer behaviour. Journal of Cleaner Production, 245, 118865.
Siagian, A. O., & Cahyono, Y. (2021). Strategi pemulihan pemasaran UMKM di masa pandemi COVID-19 pada sektor ekonomi kreatif. Jurnal Teknologi Dan Sistem Informasi Bisnis, 3(1), 206-217.
Simon, F. L. (1992). Marketing green products in the triad. Columbia Journal of World Business, 27(3-4), 268-285.
Smith, K. T. (2010). An examination of marketing techniques that influence Millennials' perceptions of whether a product is environmentally friendly. Journal of Strategic Marketing, 18(6), 437-450.
Sreen, N., Purbey, S., & Sadarangani, P. (2018). Impact of culture, behavior and gender on green purchase intention. Journal of retailing and consumer services, 41, 177-189.
Straughan, R. D., & Roberts, J. A. (1999). Environmental segmentation alternatives: a look at green consumer behavior in the new millennium. Journal of consumer marketing, 16(6), 558-575.
Sun, Y., Liu, N., & Zhao, M. (2019). Factors and mechanisms affecting green consumption in China: A multilevel analysis. Journal of cleaner production, 209, 481-493.
Suplico, L. T. (2009). IMPACT OF GREEN MARKETING ON THE STUDENTS'PURCHASE DECISION. Journal of International Business Research, 8.
Szigeti, O., Szakály, Z., (2011). Marketing. Available online: https://docplayer.hu/11185064-Marketing-szigeti-orsolya-szakalyzoltan. html (accessed on 11 November 2021).
Taghikhah, F., Voinov, A., & Shukla, N. (2019). Extending the supply chain to address sustainability. Journal of cleaner production, 229, 652-666.
Thangavel, P., Pathak, P., & Chandra, B. (2022). Consumer decision-making style of gen Z: A generational cohort analysis. Global Business Review, 23(3), 710-728.
Tilikidou, I., & Delistavrou, A. (2014). Pro-environmental purchasing behaviour during the economic crisis. Marketing Intelligence & Planning, 32(2), 160-173.
Tong, Q., Anders, S., Zhang, J., & Zhang, L. (2020). The roles of pollution concerns and environmental knowledge in making green food choices: Evidence from Chinese consumers. Food Research International, 130, 108881.
Tsai, P. H., Lin, G. Y., Zheng, Y. L., Chen, Y. C., Chen, P. Z., & Su, Z. C. (2020). Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers’ perspective. Journal of Retailing and Consumer Services, 56, 102162.
Uddin, S. F., & Khan, M. N. (2018). Young consumer's green purchasing behavior: Opportunities for green marketing. Journal of Global Marketing, 31(4), 270-281.
Utami, K. S. (2020). Green Consumers Behavior: Perilaku konsumen dalam pembelian produk ramah lingkungan. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 9(2), 208-223.
Wahyuni, I., Alimuddin, A., Habbe, H., & Mediaty, M. (2020). Esensi akuntansi lingkungan dalam keberlanjutan perusahaan. Jurnal Ilmiah Akuntansi Manajemen, 3(2), 147-159.
Wang, L., Wong, P. P. W., & Narayanan Alagas, E. (2020). Antecedents of green purchase behaviour: an examination of altruism and environmental knowledge. International Journal of Culture, Tourism and Hospitality Research, 14(1), 63-82.
Wang, L., Wong, P. P., & Narayanan, E. A. (2020). The demographic impact of consumer green purchase intention toward green hotel selection in China. Tourism and Hospitality Research, 20(2), 210-222.
Wei, R., & Zimmermann, W. (2017). Biocatalysis as a green route for recycling the recalcitrant plastic polyethylene terephthalate. Microbial biotechnology, 10(6), 1302-1307.
Welford, R. (Ed.). (2013). Hijacking environmentalism: Corporate responses to sustainable development. Routledge.
Wiederhold, M., & Martinez, L. F. (2018). Ethical consumer behaviour in Germany: The attitude‐behaviour gap in the green apparel industry. International journal of consumer studies, 42(4), 419-429.
Wymer, W., & Polonsky, M. J. (2015). The limitations and potentialities of green marketing. Journal of Nonprofit & Public Sector Marketing, 27(3), 239-262.
Xiao, C., & Dunlap, R. E. (2007). Validating a comprehensive model of environmental concern cross‐nationally: A US‐Canadian comparison. Social science quarterly, 88(2), 471-493.
Xiao, C., & Hong, D. (2010). Gender differences in environmental behaviors in China. Population and Environment, 32, 88-104.
Xu, P., Zeng, Y., Fong, Q., Lone, T., & Liu, Y. (2012). Chinese consumers’ willingness to pay for green-and eco-labeled seafood. Food control, 28(1), 74-82.
Xu, X., Hua, Y., Wang, S., & Xu, G. (2020). Determinants of consumer’s intention to purchase authentic green furniture. Resources, Conservation and Recycling, 156, 104721.
Yadav, R., & Pathak, G. S. (2016). Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior. Journal of cleaner production, 135, 732-739.
Yang, Y. C., & Zhao, X. (2019). Exploring the relationship of green packaging design with consumers' green trust, and green brand attachment. Social Behavior and Personality: an international journal, 47(8), 1-10.
Yulianthi, A. D., & Sadguna, I. G. A. J. (2020). Faktor-faktor yang mempengaruhi keputusan wisatawan untuk menginap di Green Hotel di Kabupaten Badung Bali. Jurnal Bisnis Dan Kewirausahaan, 16(2), 177-188.
Zhao, H. H., Gao, Q., Wu, Y. P., Wang, Y., & Zhu, X. D. (2014). What affects green consumer behavior in China? A case study from Qingdao. Journal of Cleaner Production, 63, 143-151.