The aim of this research is to analyze the effects of e-Marketing, e-CRM and e-Marketing on e-Loyalty and company performance. The study is quantitative with a questionnaire approach. Data processing tools use the SmartPLS 3.3.3 software. The primary data collection method was by distributing online questionnaires through online surveys to 286 managers of non-e-commerce companies during covid pandemic and digital era. The regression test results show the e-Marketing has a significant effect on Company Performance, e-CRM has significant effect on Company Performance, e-Marketing has no significant effect on e-Loyalty, e-CRM has no significant effect on e-Loyalty), e-Loyalty has no significant effect on Company Performance, e-CRM has no significant effect on business sustainability through e-Loyalty. Finally, e-Marketing has no significant effect on Company Performance through e-Loyalty. That means e-marketing and e-CRM have a relationship and influence on e-loyalty both individually and simultaneously.

The objective of the study is to determine the factors affecting logistics performance in e-commerce in Vietnam. Vietnam's logistics industry with an estimated total value of USD 50-60 billion is currently growing rapidly (20-25%/year) and is forecast to maintain double-digit growth for at least the next 5-10 years, due to the breakthrough of the retail industry with the high penetration of the internet and the trend of online shopping. Research has shown 6 factors that have an impact on logistics performance: customer perception, technology and security, customer protection, electronic payment system, human resources, organization and administration. Analysis of factors affecting logistics performance to propose solutions to improve supply chain quality in e-commerce.

The aim of this study is to explore the determinants of cognitive loyalty in an online shopping envi-ronment. The study established a theoretical model by incorporating both e-service quality model and commitment-trust theory. A total of 937 responses were collected form Indian online shoppers by using the mail survey method. We assessed measurement model and structural model by using SPSS and AMOS. Study outcomes confirm that customer satisfaction, e-trust, commitment, and cognitive loyalty were strongly influenced by e-service quality and perceived value. Further, satisfaction had direct and positive influence on both e-trust and commitment but not on cognitive loyalty. E-trust had a positive impact on e-commitment and cognitive loyalty. Lastly e-commitment had a positive influence on cognitive loyalty. Based on the existing literature, there was a dearth of theo-retical understanding of cognitive loyalty in an emerging economy perspective. Thus, the current study accomplished the critical theoretical gap by encompassing previous investigations. We examined the phenomenon of customer loyalty by integrating e-service quality model and commitment-trust theory in business to consumer e-commerce environment while considering e-satisfaction as a mediator, highlighting the originality and contribution of the current research to the online consumer loyalty literature.

Small and Medium Enterprises (SMEs) play a major role in most developing countries because they are able to improve and develop the economy. e-Commerce is also an important topic in vari-ous research fields as it brings about benefits to these countries. However, the adoption of e-Commerce by SMEs in developing countries is low due to several factors. Therefore, a parsimony framework has been proposed to investigate the factors which influence the adoption of e-Commerce among SMEs in West Malaysia. Three factors are considered in this research, namely Perceived Barriers, Organization Readiness, and Competitor Pressures. Questionnaires were used for data collection while SmartPLS was used to analyze the data. The results showed that Perceived Barriers contain negative significant influence on the adoption of e-Commerce among medium-sized SMEs, but not for small-sized SMEs. Organization Readiness shows a huge difference between small and medium-sized SMEs. Competitor Pressures are important for both small and medium-sized SMEs. In conclusion, the results obtained will assist and enable stakeholders to restructure e-Commerce applications which fulfill the needs of their organization and therefore, increase the effectiveness of the organization.

Customer satisfaction is the bedrock of e-commerce. This study identifies the factors and consequences of the perceived flow of consumers with shopping websites. The research scrutinizes the association linking purchase intentions arising from customer satisfaction, website quality and perceived flow by incorporating the model of Stimulus Organism Response. The data were collected from online shoppers using purposive sampling targeted through social media. The data from 270 respondents have been analyzed using SmartPLS incorporating the Partial Least Square-Structural Equation Modeling. The assessment showed an important beneficial impact of website usability, their security, functionality, and privacy features on the perceived flow of customers. Furthermore, perceived flow has been found to affect customers’ purchase intentions as well as satisfaction, and lastly, purchase intention is induced by how satisfied customers are with their shopping experience. The findings identify how important perceived flow functions in enhancing purchase intentions and customer satisfaction online. The findings can be noteworthy for online businesses and banks to improve online shopping experience and transactions.

In recent years, E-Commerce has experienced a very significant increase. E-commerce provides a broad overview of technology, processes and practices that can be carried out without using paper as a means of transactions. E-commerce can be a solution to the paper waste problem which is an environmental issue that can lead to social problems. Thus, e-commerce has a vital role in achieving business sustainability performance. E-commerce has had a big influence on the social and economic growth of today's society. Business management's ability to manage financial information is an important indicator in influencing Micro, Small and Medium Enterprises’ (MSME's) business performance. Good managements’ financial literacy equips MSMEs with knowledge and skill empowering MSMEs to make informed financial decisions, manage resources effectively and promote sustainable development. This research aims to analyze the relationship between E-Commerce and the sustainability performance of MSMEs and analyze the relationship between financial literacy and its positive and significant relationship with the sustainability performance of MSMEs. The research method uses a descriptive method with a quantitative approach. The population in this research are MSMEs managers in Indonesia who have comprehensive knowledge regarding the operations and performance of MSMEs. In this study, researchers used a simple random sampling technique with a sample size of 478 MSME managers. Data analysis in this research uses the Partial Least Square (PLS) technique which is an alternative method based on the variance of the variables used. The stages of data analysis are validity testing, reliability testing and hypothesis testing. The independent variables in this research are e-commerce and financial literacy, while the dependent variable is MSME sustainability performance. The results of this research show that e-commerce has a positive and significant relationship with MSME sustainability performance and financial literacy has a positive and significant relationship to MSME sustainability performance. In addition, e-commerce has a significant influence on the sustainability performance of MSMEs because the presence of e-commerce is one of the marketing alternatives used to reach more vendors and customers which can change the supply chain leads to social problem solution such as food distribution. Further, e-commerce may minimize traveling long distances for shopping resulting to the carbon footprint reduction. MSMEs have the same opportunity to use e-commerce as an alternative to maximize performance. However, not all MSMEs have the capability to use and utilize e-commerce optimally. After all, knowing good financial management will make it easier to make sustainable decisions since the higher the level of financial literacy, the MSME players can optimize their sustainability performance.

The Covid-19 pandemic which has spread across all countries, including Saudi Arabia, has caused the government to create limited curfew policies in the country that affected the economy. This policy has given rise to a new trend in society, namely the habit of shopping online. The trend of purchasing online via e-commerce increases. However, people's opinions and attitudes towards this trend vary. Therefore, this research was conducted with the aim of determining the subjectivity of public opinion or sentiment on the e-commerce activities using probability and statistical approaches, i.e.: the Naïve Bayes (NB) and Support Vector Machine (SVM) classifiers. Three experimental scenarios of dataset splitting for training and testing; 90%:10%; 80%:20%; and 70%:30%. The comparison of accuracy values was carried out using an automatic labeling method. Experimental results show that the 70%:30% split scenario provides the best result, with 89% of accuracy, 99.7% of Precision, 88% of Recall and 93.5% of F1-score for the SVM classifier.

This study examines the effect of web design on the generation of electronic word of mouth (E-WOM) through the satisfaction of e-commerce consumers in the retail sector. To this end, three main objectives were proposed: (1) Evaluate the effect of web design on the perception of security, perceived enjoyment, perceived usefulness and perceived risk of the e-commerce consumer in the retail sector; (2) Evaluate the effect of customer service, perception of security, perceived enjoyment and perceived usefulness on consumer satisfaction in e-commerce in the retail sector; and (3) Explain the positive effect of customer satisfaction and the negative effect of perceived risk on the generation of E-WOM. A study was carried out using a quantitative approach with a non-experimental and cross-sectional design. Through non-probabilistic convenience sampling, a total of 422 questionnaires from consumers in the retail sector were collected. A partial approach was used to analyze the data. Least Squares PLS-SEM by using SmartPLS. The results show the significant positive effect of web design on the perceptions of security, customer service, and customer satisfaction. And a negative effect on risk perception. Furthermore, this study revealed the mediating effects of risk perception, security perception, and quality of customer service in the retail sector. This study has theoretical, practical, social, and customer management implications, so it will be useful in academic, social, and business areas. The results show the positive and significant effect of web design on the perception of security, enjoyment, and usefulness of online shopping. The negative and significant effect of web design on risk perception was also demonstrated; furthermore, this study revealed the positive and significant effect of perceived usefulness, enjoyment, security, and electronic service on customer satisfaction in online shopping. Finally, the negative and significant effect of risk perception on the generation of electronic word of mouth and the positive and significant effect of satisfaction on the generation of electronic word of mouth were demonstrated.

Technological advancements in Indonesia have been on the rise, and the advent of technology has brought about significant changes in various aspects of society. The integration of technology into human life has greatly enhanced various activities, making information exchange and communication more accessible. As we observe the continuous evolution of technology, it has created new business prospects for companies to harness the power of the internet in providing online shopping services that connect consumers, service providers, and intermediary traders. E-commerce has emerged as a vital platform supporting commercial transactions via the internet. Prior to making a purchase, consumers frequently turn to social media for product reviews, where electronic word of mouth enables users to share their product-buying experiences. This study seeks to investigate the impact of user-generated information through electronic word of mouth on purchase intentions within the e-commerce landscape of Indonesia, utilizing the Information Acceptance Model (IACM). Employing a causal descriptive research approach, this study targeted e-commerce users in Indonesia, with 155 respondents participating. Data collection was carried out through Google Forms, and the collected data was analyzed using SmartPLS 3. Hypothetical testing included t-tests, p-tests, and path coefficient assessments. The study's findings revealed that variables such as information quantity, information needs, attitudes toward information, information usability, and information adoption all play a significant role in influencing purchase intentions, while information quality and information credibility had no discernible impact on purchase intentions.

The paper examined the influence of digital marketing and e-commerce on marketing performance and sustainability of the small and medium enterprises (SMEs). This research is quantitative research using a questionnaire approach method. Quantitative research is a research method based on the philosophy of positivism, used to research certain populations or samples, collecting data using research instruments, quantitative or statistical data analysis, with the aim of testing predetermined hypotheses. The sampling technique in this research is non-probability sampling. The respondents of this research were 580 SME owners in Indonesia. Research data was obtained by distributing online questionnaires via social media. The questionnaire was designed using a Likert scale from 1 to 7 and the analysis of research data used structural equation modeling (SEM). Based on the research results, it is concluded that digital marketing had a positive and significant relationship to marketing performance, E-Commerce had a positive and significant relationship with marketing performance, Digital marketing had a positive and significant relationship with business sustainability. In SMEs, E-Commerce had a positive and significant relationship with business sustainability in SMEs.