This paper presents a comprehensive scientometric study for the impact of social networks on advertisement. The study uses the Scopus database as a search engine to accomplish the survey. To better understand the evolution and identity of this category, the study covers 1216 most cited data over the period 1983-2019. Qualitative and quantitative data analysis techniques are applied to determine author distribution, country, individual and institutional-level productivity rankings. In terms of keywords, the study indicates that social media was jointly studied with gender and be-havior and researchers from the United States maintained the highest rate of contribution. The survey also indicates that there were strong collaboration between the researchers from China and United States. Moreover, there were also remarkable collaborations between the researchers in United States from one side and other countries.

Social media has grown steadily during the last decade and it is now considered as a new opportunity to use for different purposes such as decision making. The primary objective of this paper is to review articles related to social media and decision making using manual and bibliometrics anal-ysis methods, and to identify top themes in these articles. We have reviewed the papers published between 2008 and the first month of 2019 in Scopus where 1,159 articles were published in this period. These articles come from 733 sources and 3,459 authors. According to our survey, United States is the most productive country. Moreover, most collaborations occurred between two coun-tries of United States and United Kingdom as well as between United States and China. The bibliometrics analysis examines global research in this field from the different point of views.

The purpose of this research is to investigate the status and the evolution of the scientific studies on the applications of social media in the business. The present research is an applied scientific method based on quantitative approach by using library method and scientometrics indicators. With the use of bibliometric library of R software, scientific products in the field of social media applications in business from 2005 to the end of January 2019, the study overviews trends and achievements of this field. The results show that from the beginning of 2005 through January 2019, 2682 articles have been indexed in Web of Science in the field of social media and business; however, since 2009, scientific productions in this topic have grown rapidly and in 2017, there was a substantial increase in the number of studies. The findings also show that the United States with 1269 published articles and the Business Horizons Magazine with the publication of 73 articles, pioneered in the publications of this topic. Analyzing the content of the works produced in the applications of the social media and businesses can help us better understand the growth trend in this area.

The purpose of this research is to provide a conceptual overview on published studies and articles related to social media and information systems as two independent, continuous and interdepend-ent concepts. The research data is from the survey for two social media keywords and information systems from the Scopus site, which is one of the main scientific search engines. Due to a large number of findings, the study area was limited to 6 major areas of social sciences, business management, economics, arts and humanities, psychology and decision-making sciences, and 5185 articles were found. To investigate and analyze the findings, the Romethometrics and bibliometrics library of R Studio software were used. Biblimetrix was a method for studying and evaluating quantitative scientific texts using mathematical and statistical methods. The data obtained from this research is useful for scholars, researchers, decision-makers and those interested in social media and information networks in the political, economic, social and cultural spheres.

The purpose of this research is to investigate the status and the evolution of the scientific studies on the effect of social networks on e-commerce. The study seeks to address the status of a set of scientific productions of researchers in the world indexed in Scopus based on scientometrics indicators. In total, 1926 articles were found and the collected data were analyzed using quantitative and qualitative indicators of scientometrics with bibliometrix R software package. The findings show that researches have grown exponentially since 2009 and the trend has continued at relatively stable rates. Thematic analysis shows that the subject had a significant but not well-developed research field. There is a high rate of cooperation with a rich research network among institutions in United States, European and Asian countries. Studies also show that research interest in this area is prevalent in developed countries. In addition, the lack of funds and complex analytical tools may be due to lack of studies in developing countries, especially in Africa. The study of the global trend of research through scientometrics helps managers and researchers in identifying countries and institutions with the greatest potential for scientific production, which allows them to develop their professions.

In the recent years, social media have developed significantly and their usages have become main activities of internet users. The proposed study of this paper considers the effects of personal characteristics such as age, gender and marital status on social media. The study designs a questionnaire and distributes 385 questionnaires among students who are enrolled in different educational levels in governmental university named Allameh Tabatabayi university located in Tehran, Iran during the year of 2011. Because of abnormality of data, non-parametric test were used. In this research, we studied the effects of demographic variables on success of social media. The results showed that success of social media is more important among female students. Marriage situation shows that social media success variable is more important among married than single ones and, finally, this variable is more important among older people.

This research intends to formulate a new system for the promotion of online news in Indonesia. By using Information System Success Model (DeLone and McLean), this study develops a new system for promoting news through social media. The study focuses on journalistic work with Ethnographic methods from James Spardley. After doing Ethnographic research, this study pro-vides a comprehensive system, which can be used for all online mass media in order to promote the news to get the maximum number of readers.

Social media are an integral part of modern society and they have become a big industry especial-ly after the emergence of social medias on Mobile devices. It has been a while that most Small and Medium Enterprises (SMEs) have used social medias to promote their business activities. Social medias also supply different facilities for SMEs to help them explore their services on the market. This is more evident for those SMEs whose activities are more project based. The pur-pose of this paper is to find out important factors influencing on building brand using social me-dias for SMEs. The study designs a questionnaire in Likert scale and distributes it among 238 of SMEs’ experts in food industry in city of Tehran, Iran. Using principle component analysis, the study has determined that acquiring knowledge from social media, market approach in mass me-dia, market reaction approach in media, strategic mass media capability and social status influ-ence the most on building brand in SMEs.

During the past few years, there have been tremendous changes on social media through different applications in Canada. Many people choose their products and services solely based on the tips they receive from various social media such as Facebook, Twitter, etc. Social media are ex-periencing an increase popularity, both among the ordinary people who simply use the facilitated interaction, and businessman who observe it as a serious marketing facility. In this paper, we study the trend and usage of social media for different purposes in Canadian society. The survey indicates that Facebook has been the most popular followed by Twitter and LinkedIn. The study also indicates that social media are used for many purposes such as reaching update news, recommending products or services, recruiting employees, etc.