Innovation in the manufacturing industry is viewed as crucial due to its substantial effects on performance. This view has led researchers to evaluate the importance of different types of innovation within manufacturing companies. The influence of marketing innovation on product innovation and overall innovative performance is examined in the present study. The study also aims to explore the influence of product innovation on innovative performance and to analyze the mediating role of product innovation in the relationship between marketing innovation and innovative performance. Questionnaires were distributed to 384 managers from Palestinian manufacturing firms through convenience sampling. Structural equation modelling was employed as the data analysis tool. According to the study's findings, marketing innovation directly and positively impacts both product innovation and innovative performance, while product innovation positively influences innovative performance. Additionally, product innovation partially mediates the relationship between marketing innovation and innovative performance. This study is different from previous research as it focuses on the interrelationships between various dimensions of firms' innovation and performance. It adds to the literature on manufacturing performance by further validating the scales of innovation and performance. This approach could offer new insights into existing models of innovation and performance, crucial for success, by examining the interrelationships among organizational innovation dimensions, specifically marketing innovation, product innovation, and innovative performance, within the Palestinian manufacturing sector, which operates in a developing country facing conflict.

Retail food businesses are important contributors to the economic stability of nations, contributing to the economy in different ways, including providing jobs in the supply chain pipeline. Global events like the pandemic arising from the spread of COVID-19 threatened the aptitude of retail food outlets to operate due to the restrictions put in place to mitigate the spread of the virus. The objective of this research is to investigate the determinants that impact the longevity of organizations in the food retail industry and construct a survival model that accounts for these characteristics considering the COVID-19 pandemic, and examining the roles of variables such as organizational survival, external general environment, corporate governance policy, transformational change management, economic condition, and marketing innovation. The study utilized quantitative methodology, employing a survey questionnaire to gather data from a sample of 360 entrepreneurs. Subsequently, the data was analyzed using statistical analysis and the Structural Equation Model (SEM). The research findings reveal that the external general environment, transformational change management, economic conditions, corporate governance policies, and marketing innovation have statistically significant positive impacts on organizational survival. Consequently, food retail businesses must adapt within the COVID-19 context, under evolving external conditions, to strategize for enhanced competitive capabilities. This includes managing change and economic conditions for survival in a COVID-19 pandemic characterized by rapid economic shifts, human behavioral changes, and adaptive governance policies that align with situations. These findings can be applied to organizational structures, addressing weaknesses and further enhancing organizational strengths to create innovative marketing approaches that align appropriately with current circumstances for organizational survival. An important limitation of the study is that data were collected from only 360 food retailers in Thailand, representing a partial population of the food retail business in Thailand, hence limiting the generalizability of the results beyond the context of the study and other countries.

This paper investigates the effects of different dimensions of innovation on the competitive advantage of small and medium-sized enterprises (SMEs). The main dimensions of the innovation retained in this study are related to different types of innovation, innovation activities, sources of internal and external information, and public support for innovation. In this study, we rely on the principal component analysis of innovation applied to a sample of 231 Tunisian SMEs. The results show that product innovation, organizational innovation and innovation activities were the key variables for enhancing the competitive advantage of SMEs. In contrast, external sources of information have no effects on the SMEs competitive advantage. The originality of this research is to provide a multidimensional framework of the effects of innovation on the competitive position of SMEs.