In the recent years, retail industry in Iran has faced an increasing competition and this has encouraged the managers of chain stores to find ways to differentiate their own companies. One of the influential factors in this field is brand equity. Concerning this issue, the aim of this paper is to examine the effectiveness of sale promotions on the brand equity of ETKA chain stores. Therefore, a sample of 500 people among the customers of these stores in Tehran was examined. The achieved information obtained from the questionnaire was analyzed through structural equation modeling. The results showed that monetary and non-monetary promotions could influence on brand association, brand awareness and the perceived quality. On the other hand, it came out that brand association and the perceived quality are influential on brand loyalty. At last, a few suggestions were presented based on the results of this research.

As the population grows and demand increases, cities have seen a rise in the number of chain stores. To remain competitive, these companies must reduce costs and attract more customers. A key factor in achieving this is the strategic placement of store branches, which reduces the distance between stores and customers, instilling trust and increasing their appeal while also cutting costs by reducing the need for employees to navigate longer distances. In this study, an integer linear programming model is presented with the goal of dividing a zone in Ahvaz city into several scenarios to determine the optimal number of stores while maintaining control over the distance between active stores. This research is the first to include this specific limitation in the mathematical model of the problem. The results of the study demonstrate a significant reduction in the distance between customers and stores.

In this paper, we survey important factors, influencing customers to buy more from one of well known food market operating in capital city of Iran named Shahrvand. The survey studies the effects of six factors including customer & apos; s perception, persuasive factors, brand, customers & apos; expectations, product & apos; s characteristics and special features of store on attracting more customers. We have distributed questionnaire among 196 customers who regularly visit stores and analyzed details of the data. The results indicate that customers & apos; perception is the most important item, which includes eight components. Years of experience is the most important item in our survey followed by impact of color and working hours. Diversity of services is another factor, which plays the most important role followed by quality of services. Next, fidelity and brand are other most important factors and the name of store and risk are in lower degree of importance.

Distribution refers to the steps taken to move and store a product from the suppliers to a customers in the supply chain and is a key driver of the overall profitability of a firm and overall supply chain. In this paper, a problem regarding managing of the move and store of goods are articulated and a mathematical model is presented to solve the model. The objective function is the total costs of distribution network, including transportation, storage rental, general warehousing, goods damages due to the transportation and storage, procurement, packing, and finally loading and unloading costs. The cost components described are defined based on the assumptions for a real distribution network of a chain stores firm. The aim of developing such a model is to find the optimum pattern to move and store goods based on the minimum cost of the distribution network.