Small-medium enterprises (SMEs) have a significant and competitive role to play in the Indonesian economy. Numerous evidences support the fact that the nature of small and medium enterprises is quite prominent in the Indonesian economy. But most SMEs are not able to go up the class due to various weaknesses. One of the weaknesses of SMEs is marketing ability/performance. The purpose of this research to fill in the factor of the research gap between the ability of product innovation to enhance marketing performance. This research proposed Geo-cultural product attractiveness concept and Acculturative Aesthetic Attractiveness concept to connect the gap between product innovation capabilities to improve marketing performance. Samples are obtained from 230 of Small and Medium Enterprises (SMEs) in the Province of South Sulawesi in Indonesia using Purposive Sampling to test our model. Data were analyzed using Structural Equation Modeling (SEM). The result confirmed the model with variables: Innovation, Geo-cultural product attractiveness, Acculturative Aesthetic Attractiveness, and Marketing performance and indicated that Geo-cultural product attractiveness and Acculturative Aesthetic Attractiveness hold strategic roles in enhancing marketing performance.