How to cite this paper
Alhamdi, F. (2020). Role of packaging in consumer buying behavior.Management Science Letters , 10(6), 1191-1196.
Refrences
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Arora, R., Haleem, A., & Farooquie, J. (2017). Impact of critical success factors on successful technology implementa-tion in Consumer Packaged Goods (CPG) supply chain. Management Science Letters, 7(5), 213-224.
Azad, N., & Masoumi, M. (2012). The impact of packaging on product competition. Management Science Letters, 2(8), 2789-2794.
Azad, N., & Mohammadi, M. (2013). An empirical survey on factors influencing on packaging dairy products. Manage-ment Science Letters, 3(7), 1901-1906.
Benachenhou, S., Guerrich, B., & Moussaoui, Z. (2018). The effect of packaging elements on purchase intention: case study of Algerian customers. Management Science Letters, 8(4), 217-224.
Clement, J. (2007). Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design. Journal of Marketing Management, 23(9-10), 917-928.
Grönroos, C. (1982). An applied service marketing theory. European Journal of Marketing, 16(7), 30-41.
Klimchuk, M. R., & Krasovec, S. A. (2013). Packaging design: Successful product branding from concept to shelf. John Wiley & Sons.
Lee, S. G., & Lye, S. W. (2003). Design for manual packaging. International Journal of Physical Distribution & Logistics Management, 33(2), 163-189.
Muslim, A., Harun, A., Ismael, D., & Othman, B. (2020). Social media experience, attitude and behavioral intention to-wards umrah package among generation X and Y. Management Science Letters, 10(1), 1-12.
Rundh, B. (2009). Packaging design: creating competitive advantage with product packaging. British Food Jour-nal, 111(9), 988-1002.
Svanes, E., Vold, M., Møller, H., Pettersen, M. K., Larsen, H., & Hanssen, O. J. (2010). Sustainable packaging design: a holistic methodology for packaging design. Packaging Technology and Science: An International Journal, 23(3), 161-175.
Arora, R., Haleem, A., & Farooquie, J. (2017). Impact of critical success factors on successful technology implementa-tion in Consumer Packaged Goods (CPG) supply chain. Management Science Letters, 7(5), 213-224.
Azad, N., & Masoumi, M. (2012). The impact of packaging on product competition. Management Science Letters, 2(8), 2789-2794.
Azad, N., & Mohammadi, M. (2013). An empirical survey on factors influencing on packaging dairy products. Manage-ment Science Letters, 3(7), 1901-1906.
Benachenhou, S., Guerrich, B., & Moussaoui, Z. (2018). The effect of packaging elements on purchase intention: case study of Algerian customers. Management Science Letters, 8(4), 217-224.
Clement, J. (2007). Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design. Journal of Marketing Management, 23(9-10), 917-928.
Grönroos, C. (1982). An applied service marketing theory. European Journal of Marketing, 16(7), 30-41.
Klimchuk, M. R., & Krasovec, S. A. (2013). Packaging design: Successful product branding from concept to shelf. John Wiley & Sons.
Lee, S. G., & Lye, S. W. (2003). Design for manual packaging. International Journal of Physical Distribution & Logistics Management, 33(2), 163-189.
Muslim, A., Harun, A., Ismael, D., & Othman, B. (2020). Social media experience, attitude and behavioral intention to-wards umrah package among generation X and Y. Management Science Letters, 10(1), 1-12.
Rundh, B. (2009). Packaging design: creating competitive advantage with product packaging. British Food Jour-nal, 111(9), 988-1002.
Svanes, E., Vold, M., Møller, H., Pettersen, M. K., Larsen, H., & Hanssen, O. J. (2010). Sustainable packaging design: a holistic methodology for packaging design. Packaging Technology and Science: An International Journal, 23(3), 161-175.