How to cite this paper
Udriyah, U., Tham, J & Azam, S. (2019). The effects of market orientation and innovation on competitive advantage and business performance of textile SMEs.Management Science Letters , 9(9), 1419-1428.
Refrences
Afsharghasemi, A., Zain, M., Sambasivan, M., & Imm, S. N. S. (2013). Market orientation, government
regulation, competitive advantage and internationalization of SMEs: A study in Malaysia. Journal
of Business Administration Research, 2(2), 13.
Agha, S., Alrubaiee, L., & Jamhour, M. (2012). Effect of core competence on competitive advantage and
organizational performance. International Journal of Business and management, 7(1), 192.
Amin, M., Thurasamy, R., Aldakhil, A. M., & Kaswuri, A. H. B. (2016). The effect of market orientation
as a mediating variable in the relationship between entrepreneurial orientation and SMEs performance. Nankai Business Review International, 7(1), 39-59.
Andriyanto, F., & Sufian, M. S. (2017). Analisis Pengaruh Orientasi Pasar Dan Inovasi Terhadap
Keunggulan Bersaing Dalam Rangka Meningkatkan Kinerja Bisnis. Fakultas Ekonomika dan
Bisnis, Universitas Diponegoro.1–20.
ASEAN Statistic. (2018). Asean Trading Statistic. Retrieved March 2018, from
https://data.aseanstats.org/trade
Azam, S. M. F., Haque, A., Sarwar, A., & Anwar, N. (2014). Training Program Effectiveness of Service
Initiators: Measuring Perception of Female Employees of Bank Using Logistic Approach. Asian
Research Journal of Business Management, 1(2), 98-108.
Aziz, N. N. A., & Samad, S. (2016). Innovation and competitive advantage: Moderating effects of firm
age in foods manufacturing SMEs in Malaysia. Procedia Economics and Finance, 35, 256-266.
Beneke, J., Blampied, S., Dewar, N., & Soriano, L. (2016). The impact of market orientation and learning
orientation on organisational performance: A study of small to medium-sized enterprises in Cape
Town, South Africa. Journal of Research in Marketing and Entrepreneurship, 18(1), 90-108.
Buli, B. M. (2017). Entrepreneurial orientation, market orientation and performance of SMEs in the manufacturing industry: Evidence from Ethiopian enterprises. Management Research Review, 40(3),
292-309.
Bulankulama, S.W.G.K., Khatibi, A. (2014). A Theoretical Approach to the Competitive Advantage
Moderating Effects of Strategies; Innovation and IT. International Journal of Science and Research, 3(6), 1817-1820
Dubihlela, J., & Sandada, M. (2014). Impact of strategic planning on small and medium-sized enterprises’(SMEs) performance: The role of employee participation, implementation incentives and
evaluation and control. Journal of Economics, 5(1), 45-55.
Herman, Hendry., Hady, Hamdy., & Arafah, Willy. (2018). The influence of market orientation and
product innovation on the competitive advantage and its implication toward Small and Medium
Enterprises (UKM) performance. International Journal of Science and Engineering Invention,
4(8).
Ismail, R., Tarofder, A. K. (2015). Corporate governance structure and firm performance in Small and Mediumsized enterprises (SMEs) in Sri Lanka: a path to access the credit. Journal of Management, 12(1), 28-37.
Kamboj, S., & Rahman, Z. (2017). Market orientation, marketing capabilities and sustainable innovation:
The mediating role of sustainable consumption and competitive advantage. Management Research
Udriyah et al. / Management Science Letters 9 (2019) 1427
Review, 40(6), 698-724.
Kamya, M. T., Ntayi, J. M., & Ahiauzu, A. (2010). Knowledge management and competitive advantage :
The interaction effect of market orientation. African Journal of Business Management, 4(14),
2971–2980.
Lakhal, L. (2009). Impact of quality on competitive advantage and organizational performance. The
Journal of the Operational Research Society, 60(5), 637-645.
Lee, Y. K., Kim, S. H., Seo, M. K., & Hight, S. K. (2015). Market orientation and business performance:
Evidence from franchising industry. International Journal of Hospitality Management, 44, 28-37.
Malaysian Investment Development Authority. (2018). Textile and Textile Products. Retrieved August
2018, from http://www.mida.gov.my/home/textiles-and-textile-products/posts/?lg=MAL
Maydeu-Olivares, A., & Lado, N. (2003). Market orientation and business economic performance: A
mediated model. International Journal of Service Industry Management, 14(3), 284-309.
Ministry of International Trade and Industry Malaysia. (2015). Responses to NGOs on Free Trade Agreements (FTAs). Retrieved March 2019, from https://www.miti.gov.my/index.php/pages/view/2206
Ministry of International Trade and Industry Malaysia. (2017). Textile, Apparel footwear industry profile. Retrieved March 2018, from http://www.miti.gov.my/miti/resources/4._Textile_Apparel_and_Footwear_Industry
Monsur, S. M. T., & Yoshi, T. (2012). Improvement of firm performance by achieving competitive
advantages through vertical integration in the apparel Shah Moahmmad Tanvir Monsur 1. Asian
Economic and Financial Review, 2(6), 687–712.
Najib, M., & Kiminami, A. (2011). Innovation, cooperation and business performance. Journal of
Agribusiness in Developing and Emerging Economies, 1(1), 75–96.
doi:10.1108/20440831111131523
Narver, J. C., & Slater, S. F. (1990). narver and slatter.pdf. Journal of Marketing, (October 1990), 20–
35.
Nur, S., Zulkiffli, A., & Perera, N. (2011). A literature analysis of business performance for SMEs -
subjective or objective measures ? SIBR Conference on Interdisciplinary Business and Economics
Research, 1–9.
Rahman, N., Othman, M., Yajid, M., Rahman, S., Yaakob, A., Masri, R., ... & Ibrahim, Z. (2018). Impact
of strategic leadership on organizational performance, strategic orientation and operational strategy. Management Science Letters, 8(12), 1387-1398.
Reniati (2013). Kreativitas Organisasi dan Inovasi Bisnis. Bandung: Alfabeta.
Rosli, M. M., & Sidek, S. (2013). The impact of innovation on the performance of small and medium
manufacturing enterprises: Evidence from Malaysia. Journal of Innovation Management in Small
& Medium Enterprise, 2013, 1–16. https://doi.org/10.5171/2013.885666
Safarnia, H., Akbari, Z., & Abbasi, A. (2011). Review of market orientation & competitive advantage in
the industrial estates companies (Kerman, Iran): appraisal of model by Amos Graphics. World
Journal of Social Sciences, 1(5), 132-150.
Šályová, S., Táborecká, J., Nedelová, G., & Jaroslav, Ď. (2015). Effect of marketing orientation on
business performance: A study from Slovak foodstuff industry. Procedia Economics and Finance,
34(15), 622–629.
Saunila, M. (2014). Innovation capability for SME success: perspectives of financial and operational
performance. Journal of Advances in Management Research, 11(2), 163-175.
Sekaran, U., & Bougie, Roger. (2016). Research Methods for Business. (7th Ed.). West Sussex, United
Kingdom: John Wiley & Sons.
SME Corporation Malaysia. (2018). Retrieved March 2018, from
http://www.smecorp.gov.my/index.php/en/policies/2015-12-21-09-09-49/sme-statistics
Smith, T. M., & Reece, J. S. (1999). The relationship of strategy, fit, productivity, and business performance in a services setting. Journal of Operations Management, 17(2), 145-161.
Suriyapperuma, H. P., Ab Yajid, M. S., Khatibi, A., & Premarathne, S. P. (2015). The Impact of Internet
Adoption on SME performance in Sri Lanka: Development of a Conceptual Framework. International Journal of Arts and Commerce, 4(1), 46-58.
1428
Suriyapperuma, H. P., Yajid, M. S. A., Khatibi, A. (2015). The Impact of Business Networking on SME
Performance: Development of a Conceptual Framework. International Journal of Management
Sciences and Business Research, 4(2), 40-53.
Talaja, A., Miočević, D., Pavičić, J., & Alfirević, N. (2017). Market orientation, competitive advantage
and business performance: Exploring the indirect effects. Društvena istraživanja, 26(4), 583-604.
Tham, J., Ab Yazid, M. S., Khatibi, A. A., & Azam, S. F. (2017). Internet and data security–understanding customer perception on trusting virtual banking security in Malaysia. European Journal of Social Sciences Studies, 2 (7), 186-207
Vazquez-avila, G. (2014). Innovation as Competitiveness Key Factor : SMEs Manufacturing Industry in
Innovation as Competitiveness Key Factor : SMEs Manufacturing Industry in Guadalajara,
Mexico.
Wingwon, B. (2012). Effects of entrepreneurship, organization capability, strategic decision making and
innovation toward the competitive advantage of SMEs enterprises. Journal of Management & Sustainability, 2, 137.
Zhou, K. Z., Brown, J. R., & Dev, C. S. (2009). Market orientation, competitive advantage, and performance: A demand-based perspective. Journal of Business Research, 62(11), 1063–1070.
regulation, competitive advantage and internationalization of SMEs: A study in Malaysia. Journal
of Business Administration Research, 2(2), 13.
Agha, S., Alrubaiee, L., & Jamhour, M. (2012). Effect of core competence on competitive advantage and
organizational performance. International Journal of Business and management, 7(1), 192.
Amin, M., Thurasamy, R., Aldakhil, A. M., & Kaswuri, A. H. B. (2016). The effect of market orientation
as a mediating variable in the relationship between entrepreneurial orientation and SMEs performance. Nankai Business Review International, 7(1), 39-59.
Andriyanto, F., & Sufian, M. S. (2017). Analisis Pengaruh Orientasi Pasar Dan Inovasi Terhadap
Keunggulan Bersaing Dalam Rangka Meningkatkan Kinerja Bisnis. Fakultas Ekonomika dan
Bisnis, Universitas Diponegoro.1–20.
ASEAN Statistic. (2018). Asean Trading Statistic. Retrieved March 2018, from
https://data.aseanstats.org/trade
Azam, S. M. F., Haque, A., Sarwar, A., & Anwar, N. (2014). Training Program Effectiveness of Service
Initiators: Measuring Perception of Female Employees of Bank Using Logistic Approach. Asian
Research Journal of Business Management, 1(2), 98-108.
Aziz, N. N. A., & Samad, S. (2016). Innovation and competitive advantage: Moderating effects of firm
age in foods manufacturing SMEs in Malaysia. Procedia Economics and Finance, 35, 256-266.
Beneke, J., Blampied, S., Dewar, N., & Soriano, L. (2016). The impact of market orientation and learning
orientation on organisational performance: A study of small to medium-sized enterprises in Cape
Town, South Africa. Journal of Research in Marketing and Entrepreneurship, 18(1), 90-108.
Buli, B. M. (2017). Entrepreneurial orientation, market orientation and performance of SMEs in the manufacturing industry: Evidence from Ethiopian enterprises. Management Research Review, 40(3),
292-309.
Bulankulama, S.W.G.K., Khatibi, A. (2014). A Theoretical Approach to the Competitive Advantage
Moderating Effects of Strategies; Innovation and IT. International Journal of Science and Research, 3(6), 1817-1820
Dubihlela, J., & Sandada, M. (2014). Impact of strategic planning on small and medium-sized enterprises’(SMEs) performance: The role of employee participation, implementation incentives and
evaluation and control. Journal of Economics, 5(1), 45-55.
Herman, Hendry., Hady, Hamdy., & Arafah, Willy. (2018). The influence of market orientation and
product innovation on the competitive advantage and its implication toward Small and Medium
Enterprises (UKM) performance. International Journal of Science and Engineering Invention,
4(8).
Ismail, R., Tarofder, A. K. (2015). Corporate governance structure and firm performance in Small and Mediumsized enterprises (SMEs) in Sri Lanka: a path to access the credit. Journal of Management, 12(1), 28-37.
Kamboj, S., & Rahman, Z. (2017). Market orientation, marketing capabilities and sustainable innovation:
The mediating role of sustainable consumption and competitive advantage. Management Research
Udriyah et al. / Management Science Letters 9 (2019) 1427
Review, 40(6), 698-724.
Kamya, M. T., Ntayi, J. M., & Ahiauzu, A. (2010). Knowledge management and competitive advantage :
The interaction effect of market orientation. African Journal of Business Management, 4(14),
2971–2980.
Lakhal, L. (2009). Impact of quality on competitive advantage and organizational performance. The
Journal of the Operational Research Society, 60(5), 637-645.
Lee, Y. K., Kim, S. H., Seo, M. K., & Hight, S. K. (2015). Market orientation and business performance:
Evidence from franchising industry. International Journal of Hospitality Management, 44, 28-37.
Malaysian Investment Development Authority. (2018). Textile and Textile Products. Retrieved August
2018, from http://www.mida.gov.my/home/textiles-and-textile-products/posts/?lg=MAL
Maydeu-Olivares, A., & Lado, N. (2003). Market orientation and business economic performance: A
mediated model. International Journal of Service Industry Management, 14(3), 284-309.
Ministry of International Trade and Industry Malaysia. (2015). Responses to NGOs on Free Trade Agreements (FTAs). Retrieved March 2019, from https://www.miti.gov.my/index.php/pages/view/2206
Ministry of International Trade and Industry Malaysia. (2017). Textile, Apparel footwear industry profile. Retrieved March 2018, from http://www.miti.gov.my/miti/resources/4._Textile_Apparel_and_Footwear_Industry
Monsur, S. M. T., & Yoshi, T. (2012). Improvement of firm performance by achieving competitive
advantages through vertical integration in the apparel Shah Moahmmad Tanvir Monsur 1. Asian
Economic and Financial Review, 2(6), 687–712.
Najib, M., & Kiminami, A. (2011). Innovation, cooperation and business performance. Journal of
Agribusiness in Developing and Emerging Economies, 1(1), 75–96.
doi:10.1108/20440831111131523
Narver, J. C., & Slater, S. F. (1990). narver and slatter.pdf. Journal of Marketing, (October 1990), 20–
35.
Nur, S., Zulkiffli, A., & Perera, N. (2011). A literature analysis of business performance for SMEs -
subjective or objective measures ? SIBR Conference on Interdisciplinary Business and Economics
Research, 1–9.
Rahman, N., Othman, M., Yajid, M., Rahman, S., Yaakob, A., Masri, R., ... & Ibrahim, Z. (2018). Impact
of strategic leadership on organizational performance, strategic orientation and operational strategy. Management Science Letters, 8(12), 1387-1398.
Reniati (2013). Kreativitas Organisasi dan Inovasi Bisnis. Bandung: Alfabeta.
Rosli, M. M., & Sidek, S. (2013). The impact of innovation on the performance of small and medium
manufacturing enterprises: Evidence from Malaysia. Journal of Innovation Management in Small
& Medium Enterprise, 2013, 1–16. https://doi.org/10.5171/2013.885666
Safarnia, H., Akbari, Z., & Abbasi, A. (2011). Review of market orientation & competitive advantage in
the industrial estates companies (Kerman, Iran): appraisal of model by Amos Graphics. World
Journal of Social Sciences, 1(5), 132-150.
Šályová, S., Táborecká, J., Nedelová, G., & Jaroslav, Ď. (2015). Effect of marketing orientation on
business performance: A study from Slovak foodstuff industry. Procedia Economics and Finance,
34(15), 622–629.
Saunila, M. (2014). Innovation capability for SME success: perspectives of financial and operational
performance. Journal of Advances in Management Research, 11(2), 163-175.
Sekaran, U., & Bougie, Roger. (2016). Research Methods for Business. (7th Ed.). West Sussex, United
Kingdom: John Wiley & Sons.
SME Corporation Malaysia. (2018). Retrieved March 2018, from
http://www.smecorp.gov.my/index.php/en/policies/2015-12-21-09-09-49/sme-statistics
Smith, T. M., & Reece, J. S. (1999). The relationship of strategy, fit, productivity, and business performance in a services setting. Journal of Operations Management, 17(2), 145-161.
Suriyapperuma, H. P., Ab Yajid, M. S., Khatibi, A., & Premarathne, S. P. (2015). The Impact of Internet
Adoption on SME performance in Sri Lanka: Development of a Conceptual Framework. International Journal of Arts and Commerce, 4(1), 46-58.
1428
Suriyapperuma, H. P., Yajid, M. S. A., Khatibi, A. (2015). The Impact of Business Networking on SME
Performance: Development of a Conceptual Framework. International Journal of Management
Sciences and Business Research, 4(2), 40-53.
Talaja, A., Miočević, D., Pavičić, J., & Alfirević, N. (2017). Market orientation, competitive advantage
and business performance: Exploring the indirect effects. Društvena istraživanja, 26(4), 583-604.
Tham, J., Ab Yazid, M. S., Khatibi, A. A., & Azam, S. F. (2017). Internet and data security–understanding customer perception on trusting virtual banking security in Malaysia. European Journal of Social Sciences Studies, 2 (7), 186-207
Vazquez-avila, G. (2014). Innovation as Competitiveness Key Factor : SMEs Manufacturing Industry in
Innovation as Competitiveness Key Factor : SMEs Manufacturing Industry in Guadalajara,
Mexico.
Wingwon, B. (2012). Effects of entrepreneurship, organization capability, strategic decision making and
innovation toward the competitive advantage of SMEs enterprises. Journal of Management & Sustainability, 2, 137.
Zhou, K. Z., Brown, J. R., & Dev, C. S. (2009). Market orientation, competitive advantage, and performance: A demand-based perspective. Journal of Business Research, 62(11), 1063–1070.