How to cite this paper
Sudari, S., Tarofder, A., Khatibi, A & Tham, J. (2019). Measuring the critical effect of marketing mix on customer loyalty through customer satisfaction in food and beverage products.Management Science Letters , 9(9), 1385-1396.
Refrences
Alipour, M., Pour, B. M., & Darbahaniha, A. (2018). The Effects of the 7P Marketing Mix Components
on Sporting Goods Customer Satisfaction. International Journal of Business and Management Invention, 7(1), 20-26.
Adikaram, C. A. N. K., & Khatibi, A. (2016).The relationship between customer relationship management and customer satisfaction: A study on private higher education institutions in Sri Lanka. International Journal of arts and Commerce, 5(2), 69-95.
Al Muala, A., & Al Qurneh, M. (2012). Assessing the relationship between marketing mix and loyalty
through tourists satisfaction in Jordan curative tourism. American Academic & Scholarly Research
Journal, 4(2), 1.
Albattat, A., & Romli, S, R, M. (2017). Determining visitors’ repetition by using Servqual dimensions
in attraction parks: A case from Kuala Lumpur, Malaysia. International Journal of Applied Business
and Economic Research, 15(15), 351-372.
Awan, A. G., & Rehman, A. U. (2014). Impact of customer satisfaction on brand loyalty: An empirical
analysis of home appliances in Pakistan. British Journal of Marketing Studies, 2(8), 18-32.
Auh, S., & Johnson, M. D. (2005). Compatibility effects in evaluations of satisfaction and loyalty. Journal of Economic psychology, 26(1), 35-57.
S. A. Sudari et al. / Management Science Letters 9 (2019) 1395
Bawa, P., Gupta, B. L., & Sharma, B. (2013). Retail Service Quality's Impact on Value Delivery & Customer Satisfaction in a Retail Store Environment. Journal of Marketing & Communication, 8(4).
Department of Statistics Malaysia. (n.d.). Small & Medium Enterprises.
Ganiyu, R. A. (2017). Customer satisfaction and loyalty: A study of interrelationships and effects in
Nigerian domestic airline industry. Oradea journal of business and economics, 2(1), 7-20.
Harsono, R. (2017). The Impact of Marketing Mix (4p's) on Customer Loyalty Towards Toyota
Avanza. iBuss Management, 4(1).
Iqbal, M., & Shah, A. B. A. (2016). The impact of customer satisfaction on customer loyalty: Mediating
role of customer trust. Journal of Business Management and Economic Studies, 1(1), 1-15.
Isac, F. L., & Rusu, S. (2014). Theories of consumer’s satisfaction and the operationalization of the
expectation disconfirmation paradigm. Annals-Economy Series, 2, 82-88.
Išoraitė, M. (2016). Marketing mix theoretical aspects. International Journal of Research Granthaalayah, 4(6), 2394-3629.
Kadhim, F. A., Abdullah, T. F., & Abdullah, M. F. (2016). Effects of marketing mix on customer satisfaction: empirical study on tourism industry in Malaysia. International Journal of Applied Research, 2(2), 357-360.
Khadka, K., & Maharjan, S. (2017). Customer satisfaction and customer loyalty: Case trivsel städtjänster
(trivsel siivouspalvelut).
Kotler, P., Armstrong, G. M., & Tait, M. (2010). Principles of marketing: Global and Southern African
perspectives. Pearson Education South Africa.
Kotler, P., & Keller, K, L. (2009). Marketing Management. 13th ed. Upper Saddle River, NJ: Pearson
Education, Inc.
Mustawadjuhaefa, Basrimodding, Muh.Jobhaarbima, & Ilhamlabbase (2017). Marketing mix and service
quality effect on customer satisfaction and loyalty of Toyota cars. Journal of Research in Business
and Management, 5(2), 13-23.
Nguyen, H., Nguyen, H., Nguyen, N., & Phan, A. (2018). Determinants of Customer Satisfaction and
Loyalty in Vietnamese Life-Insurance Setting. Sustainability, 10(4), 1151.
Niharika (2015). Effect of marketing mix on customer satisfaction. International Journal of Science,
Technology & Management, 4(1), 73-81.
Nikhashemi, S. R., Valaei, N., & Tarofder, A. K. (2017). Does brand personality and perceived product
quality play a major role in mobile phone consumers’ switching behaviour?. Global Business Review, 18(3_suppl), S108-S127.
Nuseir, M. T., & Madanat, H. (2015). 4Ps: A strategy to secure customers' loyalty via customer satisfaction. International Journal of Marketing Studies, 7(4), 78.
Paniandi, T. A., Albattat, A. R., Bijami, M., Alexander, A., & Balekrisnan, V. (2018). Marketing mix
and destination image, case study: Batu Caves as a religious destination. Journal of Tourism, Culture
and Territorial Development, 9(17), 165-186.
Pourdehghan, A. (2015). The impact of marketing mix elements on brand loyalty: A case study of mobile
phone industry. Marketing and Branding Research, 2(1), 44.
Quang, N. H. (2017). Effect of Factors Marketing Mix (4P’S) on Customer Satisfaction and Loyalty to
Airline in Air Cargo Transport in Vietnam’s Market. International Journal of Current Research, 9(3),
47736-47742.
Diana-Rose, F., Zariyawati, M. A., Norazlina, K., Annuar, M. N., & Manisah, O. (2016). Consumers’
Purchasing Decision towards Food Products of Small and Medium Enterprises. International Review
of Management and Marketing, 6(4), 836-842.
Mohd Shariff, F., Ahmad Sapawi, D., & Wee, H. (2016). Malaysian local functional food attributes and
customer satisfaction. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 8(2), 45-54.
Salem, S., & Chaichi, K. (2018). Investigating causes and consequences of purchase intention of luxury
fashion. Management Science Letters, 8(12), 1259-1272.
Sukamto, R., & Lumintan, D. (2015). The Impact of Marketing Mix towards Customer Loyalty Mediated
by Customer Satisfaction of Blackberry Indonesia. iBuss Management, 3(2), 316-324.
1396
Verma, Y., & Singh, M. R. (2017). Marketing Mix, Customer Satisfaction and Loyalty: an Empirical
Study of Telecom Sector in Bhutan. Indian Journal of Commerce and Management Studies, 8(2), 121.
Wahab, N. A., Hassan, L. F. A., Shahid, S. A. M., & Maon, S. N. (2016). The relationship between
marketing mix and customer loyalty in hijab industry: The mediating effect of customer satisfaction. Procedia Economics and Finance, 37, 366-371.
on Sporting Goods Customer Satisfaction. International Journal of Business and Management Invention, 7(1), 20-26.
Adikaram, C. A. N. K., & Khatibi, A. (2016).The relationship between customer relationship management and customer satisfaction: A study on private higher education institutions in Sri Lanka. International Journal of arts and Commerce, 5(2), 69-95.
Al Muala, A., & Al Qurneh, M. (2012). Assessing the relationship between marketing mix and loyalty
through tourists satisfaction in Jordan curative tourism. American Academic & Scholarly Research
Journal, 4(2), 1.
Albattat, A., & Romli, S, R, M. (2017). Determining visitors’ repetition by using Servqual dimensions
in attraction parks: A case from Kuala Lumpur, Malaysia. International Journal of Applied Business
and Economic Research, 15(15), 351-372.
Awan, A. G., & Rehman, A. U. (2014). Impact of customer satisfaction on brand loyalty: An empirical
analysis of home appliances in Pakistan. British Journal of Marketing Studies, 2(8), 18-32.
Auh, S., & Johnson, M. D. (2005). Compatibility effects in evaluations of satisfaction and loyalty. Journal of Economic psychology, 26(1), 35-57.
S. A. Sudari et al. / Management Science Letters 9 (2019) 1395
Bawa, P., Gupta, B. L., & Sharma, B. (2013). Retail Service Quality's Impact on Value Delivery & Customer Satisfaction in a Retail Store Environment. Journal of Marketing & Communication, 8(4).
Department of Statistics Malaysia. (n.d.). Small & Medium Enterprises.
Ganiyu, R. A. (2017). Customer satisfaction and loyalty: A study of interrelationships and effects in
Nigerian domestic airline industry. Oradea journal of business and economics, 2(1), 7-20.
Harsono, R. (2017). The Impact of Marketing Mix (4p's) on Customer Loyalty Towards Toyota
Avanza. iBuss Management, 4(1).
Iqbal, M., & Shah, A. B. A. (2016). The impact of customer satisfaction on customer loyalty: Mediating
role of customer trust. Journal of Business Management and Economic Studies, 1(1), 1-15.
Isac, F. L., & Rusu, S. (2014). Theories of consumer’s satisfaction and the operationalization of the
expectation disconfirmation paradigm. Annals-Economy Series, 2, 82-88.
Išoraitė, M. (2016). Marketing mix theoretical aspects. International Journal of Research Granthaalayah, 4(6), 2394-3629.
Kadhim, F. A., Abdullah, T. F., & Abdullah, M. F. (2016). Effects of marketing mix on customer satisfaction: empirical study on tourism industry in Malaysia. International Journal of Applied Research, 2(2), 357-360.
Khadka, K., & Maharjan, S. (2017). Customer satisfaction and customer loyalty: Case trivsel städtjänster
(trivsel siivouspalvelut).
Kotler, P., Armstrong, G. M., & Tait, M. (2010). Principles of marketing: Global and Southern African
perspectives. Pearson Education South Africa.
Kotler, P., & Keller, K, L. (2009). Marketing Management. 13th ed. Upper Saddle River, NJ: Pearson
Education, Inc.
Mustawadjuhaefa, Basrimodding, Muh.Jobhaarbima, & Ilhamlabbase (2017). Marketing mix and service
quality effect on customer satisfaction and loyalty of Toyota cars. Journal of Research in Business
and Management, 5(2), 13-23.
Nguyen, H., Nguyen, H., Nguyen, N., & Phan, A. (2018). Determinants of Customer Satisfaction and
Loyalty in Vietnamese Life-Insurance Setting. Sustainability, 10(4), 1151.
Niharika (2015). Effect of marketing mix on customer satisfaction. International Journal of Science,
Technology & Management, 4(1), 73-81.
Nikhashemi, S. R., Valaei, N., & Tarofder, A. K. (2017). Does brand personality and perceived product
quality play a major role in mobile phone consumers’ switching behaviour?. Global Business Review, 18(3_suppl), S108-S127.
Nuseir, M. T., & Madanat, H. (2015). 4Ps: A strategy to secure customers' loyalty via customer satisfaction. International Journal of Marketing Studies, 7(4), 78.
Paniandi, T. A., Albattat, A. R., Bijami, M., Alexander, A., & Balekrisnan, V. (2018). Marketing mix
and destination image, case study: Batu Caves as a religious destination. Journal of Tourism, Culture
and Territorial Development, 9(17), 165-186.
Pourdehghan, A. (2015). The impact of marketing mix elements on brand loyalty: A case study of mobile
phone industry. Marketing and Branding Research, 2(1), 44.
Quang, N. H. (2017). Effect of Factors Marketing Mix (4P’S) on Customer Satisfaction and Loyalty to
Airline in Air Cargo Transport in Vietnam’s Market. International Journal of Current Research, 9(3),
47736-47742.
Diana-Rose, F., Zariyawati, M. A., Norazlina, K., Annuar, M. N., & Manisah, O. (2016). Consumers’
Purchasing Decision towards Food Products of Small and Medium Enterprises. International Review
of Management and Marketing, 6(4), 836-842.
Mohd Shariff, F., Ahmad Sapawi, D., & Wee, H. (2016). Malaysian local functional food attributes and
customer satisfaction. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 8(2), 45-54.
Salem, S., & Chaichi, K. (2018). Investigating causes and consequences of purchase intention of luxury
fashion. Management Science Letters, 8(12), 1259-1272.
Sukamto, R., & Lumintan, D. (2015). The Impact of Marketing Mix towards Customer Loyalty Mediated
by Customer Satisfaction of Blackberry Indonesia. iBuss Management, 3(2), 316-324.
1396
Verma, Y., & Singh, M. R. (2017). Marketing Mix, Customer Satisfaction and Loyalty: an Empirical
Study of Telecom Sector in Bhutan. Indian Journal of Commerce and Management Studies, 8(2), 121.
Wahab, N. A., Hassan, L. F. A., Shahid, S. A. M., & Maon, S. N. (2016). The relationship between
marketing mix and customer loyalty in hijab industry: The mediating effect of customer satisfaction. Procedia Economics and Finance, 37, 366-371.