How to cite this paper
Jafari, J. (2016). The effect of firm’s logo on its performance: Evidence from oil industry.Management Science Letters , 6(9), 591-598.
Refrences
Kotler, P. (2009). Marketing management: A south Asian perspective. Pearson Education India.
Müller, B., Kocher, B., & Crettaz, A. (2013). The effects of visual rejuvenation through brand logos. Journal of Business Research, 66(1), 82-88.
Oliver, R. L. (1999). Whence consumer loyalty?. The Journal of Marketing, 63, 33-44.
Park, C. W., Eisingerich, A. B., Pol, G., & Park, J. W. (2013). The role of brand logos in firm performance. Journal of Business Research, 66(2), 180-187.
Rahimi Helari, M., & Hosseini, S.M. (2012). Effect of brand equity on consumer response (Case study Iranol Brand). MBA thesis in Shahid Beheshti University.
Shukla, P. (2011). Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison. Journal of world business, 46(2), 242-252.
Thomson, M., MacInnis, D. J., & Park, C. W. (2005). The ties that bind: Measuring the strength of customers' emotional attachment to brands. Journal of Consumer Psychology, 15(1), 77–91.
Van den Bosch, A. L. M., de Jong, M. D. T., & Elving, W. J. L. (2005). How corporate visual identity supports reputation. Corporate Communications, 10(2), 108–116.
Van Riel, C. B. M., & Van den Ban, A. (2001). The added value of corporate logos. An empirical study. European Journal of Marketing, 35(3/4), 428–440.
Walsh, M. F., Winterich, K. P., & Mittal, V. (2010). Do logo redesigns help or hurt your brand? The role of brand commitment. The Journal of Product and Brand Management, 19(2), 76–84.
Woo, J. J., Chang-Hoan, C., & Hyuck Joon, K. (2008). The role of affect and cognition in consumer evaluations of corporate visual identity: Perspectives from the United States and Korea. Journal of Brand Management, 15(6), 382–398.
Müller, B., Kocher, B., & Crettaz, A. (2013). The effects of visual rejuvenation through brand logos. Journal of Business Research, 66(1), 82-88.
Oliver, R. L. (1999). Whence consumer loyalty?. The Journal of Marketing, 63, 33-44.
Park, C. W., Eisingerich, A. B., Pol, G., & Park, J. W. (2013). The role of brand logos in firm performance. Journal of Business Research, 66(2), 180-187.
Rahimi Helari, M., & Hosseini, S.M. (2012). Effect of brand equity on consumer response (Case study Iranol Brand). MBA thesis in Shahid Beheshti University.
Shukla, P. (2011). Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison. Journal of world business, 46(2), 242-252.
Thomson, M., MacInnis, D. J., & Park, C. W. (2005). The ties that bind: Measuring the strength of customers' emotional attachment to brands. Journal of Consumer Psychology, 15(1), 77–91.
Van den Bosch, A. L. M., de Jong, M. D. T., & Elving, W. J. L. (2005). How corporate visual identity supports reputation. Corporate Communications, 10(2), 108–116.
Van Riel, C. B. M., & Van den Ban, A. (2001). The added value of corporate logos. An empirical study. European Journal of Marketing, 35(3/4), 428–440.
Walsh, M. F., Winterich, K. P., & Mittal, V. (2010). Do logo redesigns help or hurt your brand? The role of brand commitment. The Journal of Product and Brand Management, 19(2), 76–84.
Woo, J. J., Chang-Hoan, C., & Hyuck Joon, K. (2008). The role of affect and cognition in consumer evaluations of corporate visual identity: Perspectives from the United States and Korea. Journal of Brand Management, 15(6), 382–398.