How to cite this paper
Karbasi, B & Rad, A. (2014). The effect of sales promotions characteristics on brand equity.Management Science Letters , 4(9), 2107-2116.
Refrences
Aaker, D. A. (1996). Measuring brand equity across products and markets. California management review, 38(3), 103.
Aaker, D. A. (2009). Managing Brand Equity. Simon and Schuster.
Al-Fattal, A. (2010). Understanding student choice of university and marketing strategies in Syrian private higher education. University of Leeds.
Atilgan, E., Aksoy, S., & Akinci, S. (2005). Determinants of the brand equity: a verification approach in the beverage industry in Turkey. Marketing intelligence & planning, 23(3), 237-248.
Baumgarth, C., & Schmidt, M. (2010). How strong is the business-to-business brand in the workforce? An empirically-tested model of ‘internal brand equity’ in a business-to-business setting. Industrial Marketing Management, 39(8), 1250-1260.
Juan Beristain, J., & Zorrilla, P. (2011). The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets. Journal of Retailing and Consumer Services, 18(6), 562-574.
Biedenbach, G., Bengtsson, M., & Wincent, J. (2011). Brand equity in the professional service context: Analyzing the impact of employee role behavior and customer–employee rapport. Industrial Marketing Management, 40(7), 1093-1102.
Boo, S., Busser, J., & Baloglu, S. (2009). A model of customer-based brand equity and its application to multiple destinations. Tourism Management, 30(2), 219-231.
Brady, M. K., Cronin Jr, J. J., Fox, G. L., & Roehm, M. L. (2008). Strategies to offset performance failures: The role of brand equity. Journal of Retailing, 84(2), 151-164.
Buil, I., de Chernatony, L., & Mart?nez, E. (2013). Examining the role of advertising and sales promotions in brand equity creation. Journal of Business Research, 66(1), 115-122.
Burmann, C., Jost-Benz, M., & Riley, N. (2009). Towards an identity-based brand equity model. Journal of Business Research, 62(3), 390-397.
Calvo-Porral, Cristina, Martinez-Fern?ndez, Valent?n-Alejandro, Juanatey-Boga, Oscar, Lévy- Calvo-Porral, C., Martinez-Fern?ndez, V. A., Juanatey-Boga, O., & Lévy-Mang?n, J. P. (2013). What matters to store Brand Equity? An approach to Spanish large retailing in a downturn context. Investigaciones Europeas de Direcci?n y Econom?a de la Empresa, 19(3), 136-146.
Chattopadhyay, T., Dutta, R. N., & Sivani, S. (2010). Media mix elements affecting brand equity: A study of the Indian passenger car market. IIMB Management Review, 22(4), 173-185.
Davis, D. F., & Mentzer, J. T. (2008). Relational resources in interorganizational exchange: the effects of trade equity and brand equity. Journal of Retailing,84(4), 435-448.
Gil, R. B., Andrés, E. F., & Salinas, E. M. (2007). Family as a source of consumer-based brand equity. Journal of Product & Brand Management, 16(3), 188-199.
Herrmann, A., Huber, F., Shao, A. T., & Bao, Y. (2007). Building brand equity via product quality. Total quality management, 18(5), 531-544.
Hyun, S. S. (2009). Creating a model of customer equity for chain restaurant brand formation. International Journal of Hospitality Management, 28(4), 529-539.
Jinfeng, W., & Zhilong, T. (2009). The impact of selected store image dimensions on retailer equity: evidence from 10 Chinese hypermarkets. Journal of Retailing and Consumer Services, 16(6), 486-494.
Jung, J., & Sung, E. (2008). Consumer-based brand equity: Comparisons among Americans and South Koreans in the USA and South Koreans in Korea. Journal of Fashion Marketing and Management, 12(1), 24-35.
Keller, K. L., Parameswaran, M. G., & Jacob, I. (2011). Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India.
Keller, K. L., & Lehmann, D. R. (2006). Brands and branding: research findings and future priorities. Marketing Science, 25(6), 740-759.
Kim, J. H., & Hyun, Y. J. (2011). A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector. Industrial Marketing Management, 40(3), 424-438.
Kim, H. B., & Kim, W. G. (2005). The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants. Tourism management, 26(4), 549-560.
Konecnik, M., & Gartner, W. C. (2007). Customer-based brand equity for a destination. Annals of tourism research, 34(2), 400-421.
Kotler, P. (2000). Marketing management. Englewood Cliffs, N.J.: Prentice Hall;
Kundu, P., Kurkarni, A., & Murthy, N.K. (2008). Advertising and firm value: Mapping the relationship between advertising, Profitability and Business Strategy in India.
Lambkin, M. C., & Muzellec, L. (2010). Leveraging brand equity in business-to-business mergers and acquisitions. Industrial Marketing Management, 39(8), 1234-1239.
Lee, J. S., & Back, K. J. (2010). Reexamination of attendee-based brand equity. Tourism Management, 31(3), 395-401.
Lee, J. S., & Back, K. J. (2008). Attendee-based brand equity. Tourism Management, 29(2), 331-344.
Liao, S., & Cheng, C. C. (2014). Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective. Journal of Business Research, 67(1), 2919-2925.
Lin, C. H., & Kao, D. T. (2004). The impacts of country-of-origin on brand equity.Journal of American Academy of Business, 5(1/2), 37-40.
Macdonald, E. K., & Sharp, B. M. (2000). Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication. Journal of business research, 48(1), 5-15.
Menictas, C., Wang, P. Z., & Louviere, J. J. (2012). Assessing the validity of brand equity constructs. Australasian Marketing Journal (AMJ), 20(1), 3-8.
Moorthy, S., & Hawkins, S. A. (2005). Advertising repetition and quality perception. Journal of Business Research, 58(3), 354-360.
Montaner, T., & Pina, J. M. (2011). The effect of promotion type and benefit congruency on brand image. Journal of Applied Business Research (JABR),24(3), 15–28.
Morrison, M., & Eastburn, M. (2006). A study of brand equity in a commodity market. Australasian Marketing Journal (AMJ), 14(1), 62-78.
Nyadzayo, M. W., Matanda, M. J., & Ewing, M. T. (2011). Brand relationships and brand equity in franchising. Industrial Marketing Management, 40(7), 1103-1115.
Palaz?n-Vidal, M., & Delgado-Ballester, E. (2005). Sales promotions effects on consumer-based brand equity. International Journal of Market Research, 47(2), 179-204.
Palazon, M., & Delgado?Ballester, E. (2009). Effectiveness of price discounts and premium promotions. Psychology & Marketing, 26(12), 1108-1129.
Pappu, R., Quester, P. G., & Cooksey, R. W. (2006). Consumer-based brand equity and country-of-origin relationships: some empirical evidence. European Journal of Marketing, 40(5/6), 696-717.
Seo, S., & Jang, S. S. (2013). The roles of brand equity and branding strategy: a study of restaurant food crises. International Journal of Hospitality Management, 34, 192-201.
Simon, C. J., & Sullivan, M. W. (1993). The measurement and determinants of brand equity: a financial approach. Marketing science, 12(1), 28-52.
Sriram, S., Balachander, S., & Kalwani, M. U. (2007). Monitoring the dynamics of brand equity using store-level data. Journal of Marketing, 71(2), 61-78.
Sweeney, J., & Swait, J. (2008). The effects of brand credibility on customer loyalty. Journal of Retailing and Consumer Services, 15(3), 179-193.
Tong, X., & Hawley, J. M. (2009). Measuring customer-based brand equity: empirical evidence from the sportswear market in China. Journal of Product & Brand Management, 18(4), 262-271.
Valette-Florence, P., Guizani, H., & Merunka, D. (2011). The impact of brand personality and sales promotions on brand equity. Journal of Business Research, 64(1), 24-28.
Van Riel, A. C., Pahud de Mortanges, C., & Streukens, S. (2005). Marketing antecedents of industrial brand equity: An empirical investigation in specialty chemicals. Industrial Marketing Management, 34(8), 841-847.
Villarejo-Ramos, A. F., & S?nchez-Franco, M. J. (2005). The impact of marketing communication and price promotion on brand equity. The Journal of Brand Management, 12(6), 431-444.
Wang, P. Z., Menictas, C., & Louviere, J. J. (2007). Comparing structural equation models with discrete choice experiments for modelling brand equity and predicting brand choices. Australasian Marketing Journal (AMJ), 15(2), 12-25.
Yasin, N. M., Noor, M. N., & Mohamad, O. (2007). Does image of country-of-origin matter to brand equity?. Journal of Product & Brand Management, 16(1), 38-48.
Yoo, B., & Donthu, N. (2001). Developing and validating a multidimensional consumer-based brand equity scale. Journal of business research, 52(1), 1-14.
Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science,28(2), 195-211.
Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. the Journal of Marketing, 60(2), 31-46.
Aaker, D. A. (2009). Managing Brand Equity. Simon and Schuster.
Al-Fattal, A. (2010). Understanding student choice of university and marketing strategies in Syrian private higher education. University of Leeds.
Atilgan, E., Aksoy, S., & Akinci, S. (2005). Determinants of the brand equity: a verification approach in the beverage industry in Turkey. Marketing intelligence & planning, 23(3), 237-248.
Baumgarth, C., & Schmidt, M. (2010). How strong is the business-to-business brand in the workforce? An empirically-tested model of ‘internal brand equity’ in a business-to-business setting. Industrial Marketing Management, 39(8), 1250-1260.
Juan Beristain, J., & Zorrilla, P. (2011). The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets. Journal of Retailing and Consumer Services, 18(6), 562-574.
Biedenbach, G., Bengtsson, M., & Wincent, J. (2011). Brand equity in the professional service context: Analyzing the impact of employee role behavior and customer–employee rapport. Industrial Marketing Management, 40(7), 1093-1102.
Boo, S., Busser, J., & Baloglu, S. (2009). A model of customer-based brand equity and its application to multiple destinations. Tourism Management, 30(2), 219-231.
Brady, M. K., Cronin Jr, J. J., Fox, G. L., & Roehm, M. L. (2008). Strategies to offset performance failures: The role of brand equity. Journal of Retailing, 84(2), 151-164.
Buil, I., de Chernatony, L., & Mart?nez, E. (2013). Examining the role of advertising and sales promotions in brand equity creation. Journal of Business Research, 66(1), 115-122.
Burmann, C., Jost-Benz, M., & Riley, N. (2009). Towards an identity-based brand equity model. Journal of Business Research, 62(3), 390-397.
Calvo-Porral, Cristina, Martinez-Fern?ndez, Valent?n-Alejandro, Juanatey-Boga, Oscar, Lévy- Calvo-Porral, C., Martinez-Fern?ndez, V. A., Juanatey-Boga, O., & Lévy-Mang?n, J. P. (2013). What matters to store Brand Equity? An approach to Spanish large retailing in a downturn context. Investigaciones Europeas de Direcci?n y Econom?a de la Empresa, 19(3), 136-146.
Chattopadhyay, T., Dutta, R. N., & Sivani, S. (2010). Media mix elements affecting brand equity: A study of the Indian passenger car market. IIMB Management Review, 22(4), 173-185.
Davis, D. F., & Mentzer, J. T. (2008). Relational resources in interorganizational exchange: the effects of trade equity and brand equity. Journal of Retailing,84(4), 435-448.
Gil, R. B., Andrés, E. F., & Salinas, E. M. (2007). Family as a source of consumer-based brand equity. Journal of Product & Brand Management, 16(3), 188-199.
Herrmann, A., Huber, F., Shao, A. T., & Bao, Y. (2007). Building brand equity via product quality. Total quality management, 18(5), 531-544.
Hyun, S. S. (2009). Creating a model of customer equity for chain restaurant brand formation. International Journal of Hospitality Management, 28(4), 529-539.
Jinfeng, W., & Zhilong, T. (2009). The impact of selected store image dimensions on retailer equity: evidence from 10 Chinese hypermarkets. Journal of Retailing and Consumer Services, 16(6), 486-494.
Jung, J., & Sung, E. (2008). Consumer-based brand equity: Comparisons among Americans and South Koreans in the USA and South Koreans in Korea. Journal of Fashion Marketing and Management, 12(1), 24-35.
Keller, K. L., Parameswaran, M. G., & Jacob, I. (2011). Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India.
Keller, K. L., & Lehmann, D. R. (2006). Brands and branding: research findings and future priorities. Marketing Science, 25(6), 740-759.
Kim, J. H., & Hyun, Y. J. (2011). A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector. Industrial Marketing Management, 40(3), 424-438.
Kim, H. B., & Kim, W. G. (2005). The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants. Tourism management, 26(4), 549-560.
Konecnik, M., & Gartner, W. C. (2007). Customer-based brand equity for a destination. Annals of tourism research, 34(2), 400-421.
Kotler, P. (2000). Marketing management. Englewood Cliffs, N.J.: Prentice Hall;
Kundu, P., Kurkarni, A., & Murthy, N.K. (2008). Advertising and firm value: Mapping the relationship between advertising, Profitability and Business Strategy in India.
Lambkin, M. C., & Muzellec, L. (2010). Leveraging brand equity in business-to-business mergers and acquisitions. Industrial Marketing Management, 39(8), 1234-1239.
Lee, J. S., & Back, K. J. (2010). Reexamination of attendee-based brand equity. Tourism Management, 31(3), 395-401.
Lee, J. S., & Back, K. J. (2008). Attendee-based brand equity. Tourism Management, 29(2), 331-344.
Liao, S., & Cheng, C. C. (2014). Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective. Journal of Business Research, 67(1), 2919-2925.
Lin, C. H., & Kao, D. T. (2004). The impacts of country-of-origin on brand equity.Journal of American Academy of Business, 5(1/2), 37-40.
Macdonald, E. K., & Sharp, B. M. (2000). Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication. Journal of business research, 48(1), 5-15.
Menictas, C., Wang, P. Z., & Louviere, J. J. (2012). Assessing the validity of brand equity constructs. Australasian Marketing Journal (AMJ), 20(1), 3-8.
Moorthy, S., & Hawkins, S. A. (2005). Advertising repetition and quality perception. Journal of Business Research, 58(3), 354-360.
Montaner, T., & Pina, J. M. (2011). The effect of promotion type and benefit congruency on brand image. Journal of Applied Business Research (JABR),24(3), 15–28.
Morrison, M., & Eastburn, M. (2006). A study of brand equity in a commodity market. Australasian Marketing Journal (AMJ), 14(1), 62-78.
Nyadzayo, M. W., Matanda, M. J., & Ewing, M. T. (2011). Brand relationships and brand equity in franchising. Industrial Marketing Management, 40(7), 1103-1115.
Palaz?n-Vidal, M., & Delgado-Ballester, E. (2005). Sales promotions effects on consumer-based brand equity. International Journal of Market Research, 47(2), 179-204.
Palazon, M., & Delgado?Ballester, E. (2009). Effectiveness of price discounts and premium promotions. Psychology & Marketing, 26(12), 1108-1129.
Pappu, R., Quester, P. G., & Cooksey, R. W. (2006). Consumer-based brand equity and country-of-origin relationships: some empirical evidence. European Journal of Marketing, 40(5/6), 696-717.
Seo, S., & Jang, S. S. (2013). The roles of brand equity and branding strategy: a study of restaurant food crises. International Journal of Hospitality Management, 34, 192-201.
Simon, C. J., & Sullivan, M. W. (1993). The measurement and determinants of brand equity: a financial approach. Marketing science, 12(1), 28-52.
Sriram, S., Balachander, S., & Kalwani, M. U. (2007). Monitoring the dynamics of brand equity using store-level data. Journal of Marketing, 71(2), 61-78.
Sweeney, J., & Swait, J. (2008). The effects of brand credibility on customer loyalty. Journal of Retailing and Consumer Services, 15(3), 179-193.
Tong, X., & Hawley, J. M. (2009). Measuring customer-based brand equity: empirical evidence from the sportswear market in China. Journal of Product & Brand Management, 18(4), 262-271.
Valette-Florence, P., Guizani, H., & Merunka, D. (2011). The impact of brand personality and sales promotions on brand equity. Journal of Business Research, 64(1), 24-28.
Van Riel, A. C., Pahud de Mortanges, C., & Streukens, S. (2005). Marketing antecedents of industrial brand equity: An empirical investigation in specialty chemicals. Industrial Marketing Management, 34(8), 841-847.
Villarejo-Ramos, A. F., & S?nchez-Franco, M. J. (2005). The impact of marketing communication and price promotion on brand equity. The Journal of Brand Management, 12(6), 431-444.
Wang, P. Z., Menictas, C., & Louviere, J. J. (2007). Comparing structural equation models with discrete choice experiments for modelling brand equity and predicting brand choices. Australasian Marketing Journal (AMJ), 15(2), 12-25.
Yasin, N. M., Noor, M. N., & Mohamad, O. (2007). Does image of country-of-origin matter to brand equity?. Journal of Product & Brand Management, 16(1), 38-48.
Yoo, B., & Donthu, N. (2001). Developing and validating a multidimensional consumer-based brand equity scale. Journal of business research, 52(1), 1-14.
Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science,28(2), 195-211.
Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. the Journal of Marketing, 60(2), 31-46.