How to cite this paper
Arzanagh, S & Danaei, H. (2014). Investigating the effect of advertisement on consumer behavior.Management Science Letters , 4(1), 149-154.
Refrences
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Lin, Y. S., & Huang, J. Y. (2006). Internet blogs as a tourism marketing medium: A case study. Journal of Business Research, 59(10), 1201-1205.
Machleit, K. A., Allen, C. T., & Madden, T. J. (1993). The mature brand and brand interest: an alternative consequence of ad-evoked affect. The Journal of Marketing, 72-82.
Petit, C., Dubois, C., Harand, A., & Quazzotti, S. (2011). A new, innovative and marketable IP diagnosis to evaluate, qualify and find insights for the development of SMEs IP practices and use, based on the AIDA approach. World Patent Information, 33(1), 42-50.
Pachauri, M. (2001). Consumer behaviour: a literature review. The Marketing Review, 2(3), 319-355.
Reed, P. W., & Ewing, M. T. (2004). How advertising works: alternative situational and attitudinal explanations. Marketing Theory, 4(1-2), 91-112.
Vag, A. (2007). Simulating changing consumer preferences: a dynamic conjoint model. Journal of Business Research, 60(8), 904-911.
Verbeke, W. (2000). Influences on the consumer decision-making process towards fresh meat–Insights from Belgium and implications. British Food Journal, 102(7), 522-538.
Howard, J. A., & Sheth, J. N. (1969). The theory of buyer behavior (Vol. 14). New York: Wiley.
Lin, Y. S., & Huang, J. Y. (2006). Internet blogs as a tourism marketing medium: A case study. Journal of Business Research, 59(10), 1201-1205.
Machleit, K. A., Allen, C. T., & Madden, T. J. (1993). The mature brand and brand interest: an alternative consequence of ad-evoked affect. The Journal of Marketing, 72-82.
Petit, C., Dubois, C., Harand, A., & Quazzotti, S. (2011). A new, innovative and marketable IP diagnosis to evaluate, qualify and find insights for the development of SMEs IP practices and use, based on the AIDA approach. World Patent Information, 33(1), 42-50.
Pachauri, M. (2001). Consumer behaviour: a literature review. The Marketing Review, 2(3), 319-355.
Reed, P. W., & Ewing, M. T. (2004). How advertising works: alternative situational and attitudinal explanations. Marketing Theory, 4(1-2), 91-112.
Vag, A. (2007). Simulating changing consumer preferences: a dynamic conjoint model. Journal of Business Research, 60(8), 904-911.
Verbeke, W. (2000). Influences on the consumer decision-making process towards fresh meat–Insights from Belgium and implications. British Food Journal, 102(7), 522-538.