How to cite this paper
Albadvi, A & Norouzi, A. (2013). Using downside CAPM theory to improve customer lifetime value prediction in non-contractual setting.Management Science Letters , 3(12), 3003-3012.
Refrences
Berger, P. D., & Nasr, N. I. (1998). Customer lifetime value: marketing models and applications. Journal of interactive marketing, 12(1), 17-30.
Buhl, H. U., & Heinrich, B. (2008). Valuing customer portfolios under risk-return-aspects: a model-based approach and its application in the financial services industry. Academy of Marketing Science Review, 12(5), 1-32.
Dhar, R., & Glazer, R. (2003). Hedging customers. Harvard Business Review,81(5), 86-92.
Dwyer, R. F. (1989). Customer lifetime valuation to support marketing decision making. Journal of direct marketing, 3(4), 8-15.
Estrada, J. (2002), Systematic risk in emerging markets: the D-CAPM, Emerging Markets Review, 365–379.
Fader, P., Hardie, B., & Berger, P. D. (2004). Customer-base analysis with discrete-time transaction data. Available at SSRN 596801.
Fader, P. S., Bruce, G. S., & Ka, L. L. (2005). RFM and CLV: Using Iso-CLV curves for customer base analysis. Journal of Marketing Research, 42, 415-30.
Gruca, T. S., & Rego, L. L. (2005). Customer satisfaction, cash flow, and shareholder value. Journal of Marketing, 69, 115-130.
Gupta, S., Lehmann, D., & Ames Stuart, J. (2004). Valuing customers. Journal of marketing research, 7-18.
Gupta, S., Hanssens, D., Hardie, B., Kahn, W., Kumar, V., Lin, N., ... & Sriram, S. (2006). Modeling customer lifetime value. Journal of Service Research, 9(2), 139-155.
Hogan, J. E., Lehmann, D. R., Merino, M., Srivastava, R. K., Thomas, J. S., & Verhoef, P. C. (2002). Linking customer assets to financial performance. Journal of Service Research, 5(1), 26-38.
Hopkinson, G., & Yu Lum, C. (2002). Valuing customer relationships: Using the capital asset pricing model (CAPM) to incorporate relationship risk. Journal of Targeting, Measurement and Analysis for Marketing, 10(3), 220-232.
Hughes, A. M. (1994). Strategic database marketing. Chicago: Probus publishing.
Jain, D., & Singh, S. S. (2002). Customer lifetime value research in marketing: A review and future directions. Journal of interactive marketing, 16(2), 34-46.
Kundisch, D., Sackmann, S., & Ruch, M. (2008). Transferring portfolio selection theory to customer portfolio management–The case of an e-tailer. In Enterprise Applications and Services in the Finance Industry (pp. 32-49). Springer Berlin Heidelberg.
Rego, L. L., Billett, M. T., & Morgan, N. A. (2009). Consumer-based brand equity and firm risk. Journal of Marketing, 73(6), 47-60.
Reichheld, F. F. (1996), The Loyalty Effect. Boston: Harvard Business School Press.
Reinartz, W. J., & Kumar, V. (2000). On the profitability of long-life customers in a noncontractual setting: An empirical investigation and implications for marketing. The Journal of Marketing, 17-35.
Rust, R. T., Lemon, K. N., & Zeithaml, V. A. (2004). Return on marketing: using customer equity to focus marketing strategy. Journal of marketing, 109-127.
Ryals, L. (2003). Making customers pay: measuring and managing customer risk and returns. Journal of strategic marketing, 11(3), 165-175.
Ryals, L. J., & Knox, S. (2005). Measuring risk-adjusted customer lifetime value and its impact on relationship marketing strategies and shareholder value. European Journal of Marketing, 39(5/6), 456-472.
Sackmann, S., Kundisch, D., & Ruch, M. (2010). Customer portfolio management in e-commerce: an analytical model for optimization. Management Research Review, 33(6), 617-634.
Schmittlein, D. C., Morrison, D. G., & Colombo, R. (1987). Counting Your Customers: Who-Are They and What Will They Do Next?. Management science, 33(1), 1-24.
Schmittlein, D. C., & Peterson, R. A. (1994). Customer base analysis: An industrial purchase process application. Marketing Science, 13(1), 41-67.
Srivastava, R. K., Shervani, T. A., & Fahey, L. (1998). Market-based assets and shareholder value: a framework for analysis. The Journal of Marketing, 62, 2-18.
Stahl, H. K., Matzler, K., & Hinterhuber, H. H. (2003). Linking customer lifetime value with shareholder value. Industrial Marketing Management, 32(4), 267-279.
Tarasi, C. O., Bolton, R. N., Hutt, M. D., & Walker, B. A. (2011). Balancing risk and return in a customer portfolio. Journal of Marketing, 75(3), 1-17.
Von Wangenheim, F., & Lentz, P. (2005). Customer portfolio analysis: applying financial risk and volatility measures to customer segmentation and risk-adjusted lifetime value determination. Available at SSRN 782064.
Buhl, H. U., & Heinrich, B. (2008). Valuing customer portfolios under risk-return-aspects: a model-based approach and its application in the financial services industry. Academy of Marketing Science Review, 12(5), 1-32.
Dhar, R., & Glazer, R. (2003). Hedging customers. Harvard Business Review,81(5), 86-92.
Dwyer, R. F. (1989). Customer lifetime valuation to support marketing decision making. Journal of direct marketing, 3(4), 8-15.
Estrada, J. (2002), Systematic risk in emerging markets: the D-CAPM, Emerging Markets Review, 365–379.
Fader, P., Hardie, B., & Berger, P. D. (2004). Customer-base analysis with discrete-time transaction data. Available at SSRN 596801.
Fader, P. S., Bruce, G. S., & Ka, L. L. (2005). RFM and CLV: Using Iso-CLV curves for customer base analysis. Journal of Marketing Research, 42, 415-30.
Gruca, T. S., & Rego, L. L. (2005). Customer satisfaction, cash flow, and shareholder value. Journal of Marketing, 69, 115-130.
Gupta, S., Lehmann, D., & Ames Stuart, J. (2004). Valuing customers. Journal of marketing research, 7-18.
Gupta, S., Hanssens, D., Hardie, B., Kahn, W., Kumar, V., Lin, N., ... & Sriram, S. (2006). Modeling customer lifetime value. Journal of Service Research, 9(2), 139-155.
Hogan, J. E., Lehmann, D. R., Merino, M., Srivastava, R. K., Thomas, J. S., & Verhoef, P. C. (2002). Linking customer assets to financial performance. Journal of Service Research, 5(1), 26-38.
Hopkinson, G., & Yu Lum, C. (2002). Valuing customer relationships: Using the capital asset pricing model (CAPM) to incorporate relationship risk. Journal of Targeting, Measurement and Analysis for Marketing, 10(3), 220-232.
Hughes, A. M. (1994). Strategic database marketing. Chicago: Probus publishing.
Jain, D., & Singh, S. S. (2002). Customer lifetime value research in marketing: A review and future directions. Journal of interactive marketing, 16(2), 34-46.
Kundisch, D., Sackmann, S., & Ruch, M. (2008). Transferring portfolio selection theory to customer portfolio management–The case of an e-tailer. In Enterprise Applications and Services in the Finance Industry (pp. 32-49). Springer Berlin Heidelberg.
Rego, L. L., Billett, M. T., & Morgan, N. A. (2009). Consumer-based brand equity and firm risk. Journal of Marketing, 73(6), 47-60.
Reichheld, F. F. (1996), The Loyalty Effect. Boston: Harvard Business School Press.
Reinartz, W. J., & Kumar, V. (2000). On the profitability of long-life customers in a noncontractual setting: An empirical investigation and implications for marketing. The Journal of Marketing, 17-35.
Rust, R. T., Lemon, K. N., & Zeithaml, V. A. (2004). Return on marketing: using customer equity to focus marketing strategy. Journal of marketing, 109-127.
Ryals, L. (2003). Making customers pay: measuring and managing customer risk and returns. Journal of strategic marketing, 11(3), 165-175.
Ryals, L. J., & Knox, S. (2005). Measuring risk-adjusted customer lifetime value and its impact on relationship marketing strategies and shareholder value. European Journal of Marketing, 39(5/6), 456-472.
Sackmann, S., Kundisch, D., & Ruch, M. (2010). Customer portfolio management in e-commerce: an analytical model for optimization. Management Research Review, 33(6), 617-634.
Schmittlein, D. C., Morrison, D. G., & Colombo, R. (1987). Counting Your Customers: Who-Are They and What Will They Do Next?. Management science, 33(1), 1-24.
Schmittlein, D. C., & Peterson, R. A. (1994). Customer base analysis: An industrial purchase process application. Marketing Science, 13(1), 41-67.
Srivastava, R. K., Shervani, T. A., & Fahey, L. (1998). Market-based assets and shareholder value: a framework for analysis. The Journal of Marketing, 62, 2-18.
Stahl, H. K., Matzler, K., & Hinterhuber, H. H. (2003). Linking customer lifetime value with shareholder value. Industrial Marketing Management, 32(4), 267-279.
Tarasi, C. O., Bolton, R. N., Hutt, M. D., & Walker, B. A. (2011). Balancing risk and return in a customer portfolio. Journal of Marketing, 75(3), 1-17.
Von Wangenheim, F., & Lentz, P. (2005). Customer portfolio analysis: applying financial risk and volatility measures to customer segmentation and risk-adjusted lifetime value determination. Available at SSRN 782064.