How to cite this paper
Alghizzawi, M., Alzghoul, A., Alhanatleh, H., Omeish, F., Abdrabbo, T & Ezmigna, I. (2024). Short video marketing and consumer engagement: Mediation effect of social sharing.International Journal of Data and Network Science, 8(3), 1379-1386.
Refrences
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Awang, P. (2018). Pendekatan Mudah SEM (Structural Equation Modeling). MPWS Rich Resources.
Awang, Z. (2014). A handbook on SEM for academicians and practitioners: step by step practical guides for the beginners (Vol. 2 First). Perpustakan Negara Malaysia: MPSW Rich Resources.
Brown, T. (2019). An Evaluation of Crowdsourcing as a Tool for Marketing Activities. In Doctoral thesis / Luleå University of Technology.
Celestine, A. U., & Nonyelum, O. F. (2018). Impact of social media on e-commerce. International Journal of Scientific & Engineering Research, 7(2), 21–26. https://doi.org/10.14419/ijet.v7i2.30.13457
Cheung, C. M. K., Lee, M. K. O., & Rabjohn, N. (2008). The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities. Internet Research, 18(3), 229–247.
Da-Yong, Z., & Zhan, S. (2022). Short video users’ personality traits and social sharing motivation. Frontiers in Psychology, 13, 1046735.
de Oliveira Santini, F., Ladeira, W. J., Pinto, D. C., Herter, M. M., Sampaio, C. H., & Babin, B. J. (2020). Customer engagement in social media: a framework and meta-analysis. Journal of the Academy of Marketing Science, 48, 1211–1228.
Dong, X., Liu, H., Xi, N., Liao, J., & Yang, Z. (2023). Short video marketing: what, when and how short-branded videos facilitate consumer engagement. Internet Research.
Fook, A. C. W., & Dastane, O. (2021). Effectiveness of Loyalty Programs in Customer Retention: A Multiple Mediation Analysis. Jindal Journal of Business Research, 10(1), 7–32. https://doi.org/10.1177/22786821211000182
Hair, J. F., Money, A. H., Samouel, P., & Page, M. (2007). Research methods for business. Education+ Training.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203/FULL/HTML
Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial least squares structural equation modeling (PLS-SEM) using R: A workbook. Springer Nature.
Hua, L., & Wang, S. (2019). Antecedents of consumers’ intention to purchase energy-efficient appliances: An empirical study based on the technology acceptance model and theory of planned behavior. Sustainability, 11(10), 2994.
Kim, A. J., & Johnson, K. K. P. (2016). Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook. Computers in Human Behavior, 58, 98–108.
Kujur, F., & Singh, S. (2018). Emotions as predictor for consumer engagement in YouTube advertisement. Journal of Advances in Management Research.
Luca, M. (2015). User-generated content and social media. In Handbook of media Economics (Vol. 1, pp. 563–592). Elsevier.
Lucas, G. A., Lunardi, G. L., & Dolci, D. B. (2023). From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms. Electronic Commerce Research and Applications, 58, 101240.
Ma, L., & Kuang, J. (2022). Research on Tourism Short Video Marketing Strategy Based on STP Theory. Advances in Economics and Management Research, 1(2), 20.
McLean, G. (2018). Examining the determinants and outcomes of mobile app engagement - A longitudinal perspective. Computers in Human Behavior, 84, 392–403. https://doi.org/10.1016/j.chb.2018.03.015
Napawut, W., Siripipatthanakul, S., Phayaphrom, B., Siripipattanakul, S., & Limna, P. (2022). The Mediating Effect of E-WOM on the Relationship Between Digital Marketing Activities and Intention to Buy Via Shopee. International Journal of Behavioral Analytics, 2(2), 1–13.
Narangajavana Kaosiri, Y., Callarisa Fiol, L. J., Moliner Tena, M. Á., Rodríguez Artola, R. M., & Sánchez García, J. (2019). User-generated content sources in social media: A new approach to explore tourist satisfaction. Journal of Travel Research, 58(2), 253–265.
Ngarmwongnoi, C., Oliveira, J. S., AbedRabbo, M., & Mousavi, S. (2020). The implications of eWOM adoption on the customer journey. Journal of Consumer Marketing, 37(7), 749–759.
Paruthi, M., & Kaur, H. (2017). Scale development and validation for measuring online engagement. Journal of Internet Commerce, 16(2), 127–147.
Raza, I., & Awang, Z. (2021). Knowledge-sharing practices in higher educational institutes of Islamabad, Pakistan: an empirical study based on theory of planned behavior. Journal of Applied Research in Higher Education, 13(2), 466–484.
Roma, P., & Aloini, D. (2019). How does brand-related user-generated content differ across social media? Evidence reloaded. Journal of Business Research, 96, 322–339.
Sarstedt, M., Ringle, C. M., & Hair, J. F. (2020). Handbook of Market Research. In Handbook of Market Research (Issue September). https://doi.org/10.1007/978-3-319-05542-8
Sashi, C. M., Brynildsen, G., & Bilgihan, A. (2019). Social media, customer engagement and advocacy: An empirical investigation using Twitter data for quick service restaurants. International Journal of Contemporary Hospitality Management.
Shen, H., Chandler, H., & Wang, H. (2018). Toward efficient short-video sharing in the YouTube social network. ACM Transactions on Internet Technology (TOIT), 18(3), 1–25.
Szopik-Depczyńska, K., Dembińska, I., Barczak, A., Kędzierska-Szczepaniak, A., Szczepaniak, K., Depczyński, R., & Ioppolo, G. (2021). Does crowdsourcing as part of user-driven innovation activity affect its results? An empirical analysis of r&d departments in Poland. Energies, 14(18), 1–20. https://doi.org/10.3390/en14185809
Tandberg, J. W. (2022). That Song from TikTok: How Independent musicians develop their careers through the short-video platform. University of Agder.
Terho, H., Mero, J., Siutla, L., & Jaakkola, E. (2022). Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey. Industrial Marketing Management, 105, 294–310.
Voramontri, D., & Klieb, L. (2019). Impact of Social Media on Consumer Behaviour. International Journal of Information and Decision Sciences, 11(3), 1. https://doi.org/10.1504/ijids.2019.10014191
Wong, A. T.-T. (2023). Examining the Influences of Short Video for Cosmetics on Consumer Purchase Intention of Consumers in Mainland China. Journal of Economics, Management and Trade, 29(5), 24–39.
Xiao, L., Li, X., & Zhang, Y. (2023). Exploring the factors influencing consumer engagement behavior regarding short-form video advertising: A big data perspective. Journal of Retailing and Consumer Services, 70, 103170.
Yadav, M., & Rahman, Z. (2017). Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation. Telematics and Informatics. https://doi.org/10.1016/j.tele.2017.06.001
Yang, Q., & Lee, Y.-C. (2022). What drives the digital customer experience and customer loyalty in mobile short-form video shopping? Evidence from douyin (TikTok). Sustainability, 14(17), 10890.
Zhang, C., Zhang, C., Zheng, S., Qiao, Y., Li, C., Zhang, M., Dam, S. K., Thwal, C. M., Tun, Y. L., & Huy, L. L. (2023). A Complete Survey on Generative AI (AIGC): Is ChatGPT from GPT-4 to GPT-5 All You Need? ArXiv Preprint ArXiv:2303.11717.
Zhao, C., Shen, H., & Zhang, Y. (2022). The study on the impact of short video tourism vloggers at social media platform on online sharing intention. Frontiers in Psychology, 13, 905002.
Awang, P. (2018). Pendekatan Mudah SEM (Structural Equation Modeling). MPWS Rich Resources.
Awang, Z. (2014). A handbook on SEM for academicians and practitioners: step by step practical guides for the beginners (Vol. 2 First). Perpustakan Negara Malaysia: MPSW Rich Resources.
Brown, T. (2019). An Evaluation of Crowdsourcing as a Tool for Marketing Activities. In Doctoral thesis / Luleå University of Technology.
Celestine, A. U., & Nonyelum, O. F. (2018). Impact of social media on e-commerce. International Journal of Scientific & Engineering Research, 7(2), 21–26. https://doi.org/10.14419/ijet.v7i2.30.13457
Cheung, C. M. K., Lee, M. K. O., & Rabjohn, N. (2008). The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities. Internet Research, 18(3), 229–247.
Da-Yong, Z., & Zhan, S. (2022). Short video users’ personality traits and social sharing motivation. Frontiers in Psychology, 13, 1046735.
de Oliveira Santini, F., Ladeira, W. J., Pinto, D. C., Herter, M. M., Sampaio, C. H., & Babin, B. J. (2020). Customer engagement in social media: a framework and meta-analysis. Journal of the Academy of Marketing Science, 48, 1211–1228.
Dong, X., Liu, H., Xi, N., Liao, J., & Yang, Z. (2023). Short video marketing: what, when and how short-branded videos facilitate consumer engagement. Internet Research.
Fook, A. C. W., & Dastane, O. (2021). Effectiveness of Loyalty Programs in Customer Retention: A Multiple Mediation Analysis. Jindal Journal of Business Research, 10(1), 7–32. https://doi.org/10.1177/22786821211000182
Hair, J. F., Money, A. H., Samouel, P., & Page, M. (2007). Research methods for business. Education+ Training.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203/FULL/HTML
Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial least squares structural equation modeling (PLS-SEM) using R: A workbook. Springer Nature.
Hua, L., & Wang, S. (2019). Antecedents of consumers’ intention to purchase energy-efficient appliances: An empirical study based on the technology acceptance model and theory of planned behavior. Sustainability, 11(10), 2994.
Kim, A. J., & Johnson, K. K. P. (2016). Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook. Computers in Human Behavior, 58, 98–108.
Kujur, F., & Singh, S. (2018). Emotions as predictor for consumer engagement in YouTube advertisement. Journal of Advances in Management Research.
Luca, M. (2015). User-generated content and social media. In Handbook of media Economics (Vol. 1, pp. 563–592). Elsevier.
Lucas, G. A., Lunardi, G. L., & Dolci, D. B. (2023). From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms. Electronic Commerce Research and Applications, 58, 101240.
Ma, L., & Kuang, J. (2022). Research on Tourism Short Video Marketing Strategy Based on STP Theory. Advances in Economics and Management Research, 1(2), 20.
McLean, G. (2018). Examining the determinants and outcomes of mobile app engagement - A longitudinal perspective. Computers in Human Behavior, 84, 392–403. https://doi.org/10.1016/j.chb.2018.03.015
Napawut, W., Siripipatthanakul, S., Phayaphrom, B., Siripipattanakul, S., & Limna, P. (2022). The Mediating Effect of E-WOM on the Relationship Between Digital Marketing Activities and Intention to Buy Via Shopee. International Journal of Behavioral Analytics, 2(2), 1–13.
Narangajavana Kaosiri, Y., Callarisa Fiol, L. J., Moliner Tena, M. Á., Rodríguez Artola, R. M., & Sánchez García, J. (2019). User-generated content sources in social media: A new approach to explore tourist satisfaction. Journal of Travel Research, 58(2), 253–265.
Ngarmwongnoi, C., Oliveira, J. S., AbedRabbo, M., & Mousavi, S. (2020). The implications of eWOM adoption on the customer journey. Journal of Consumer Marketing, 37(7), 749–759.
Paruthi, M., & Kaur, H. (2017). Scale development and validation for measuring online engagement. Journal of Internet Commerce, 16(2), 127–147.
Raza, I., & Awang, Z. (2021). Knowledge-sharing practices in higher educational institutes of Islamabad, Pakistan: an empirical study based on theory of planned behavior. Journal of Applied Research in Higher Education, 13(2), 466–484.
Roma, P., & Aloini, D. (2019). How does brand-related user-generated content differ across social media? Evidence reloaded. Journal of Business Research, 96, 322–339.
Sarstedt, M., Ringle, C. M., & Hair, J. F. (2020). Handbook of Market Research. In Handbook of Market Research (Issue September). https://doi.org/10.1007/978-3-319-05542-8
Sashi, C. M., Brynildsen, G., & Bilgihan, A. (2019). Social media, customer engagement and advocacy: An empirical investigation using Twitter data for quick service restaurants. International Journal of Contemporary Hospitality Management.
Shen, H., Chandler, H., & Wang, H. (2018). Toward efficient short-video sharing in the YouTube social network. ACM Transactions on Internet Technology (TOIT), 18(3), 1–25.
Szopik-Depczyńska, K., Dembińska, I., Barczak, A., Kędzierska-Szczepaniak, A., Szczepaniak, K., Depczyński, R., & Ioppolo, G. (2021). Does crowdsourcing as part of user-driven innovation activity affect its results? An empirical analysis of r&d departments in Poland. Energies, 14(18), 1–20. https://doi.org/10.3390/en14185809
Tandberg, J. W. (2022). That Song from TikTok: How Independent musicians develop their careers through the short-video platform. University of Agder.
Terho, H., Mero, J., Siutla, L., & Jaakkola, E. (2022). Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey. Industrial Marketing Management, 105, 294–310.
Voramontri, D., & Klieb, L. (2019). Impact of Social Media on Consumer Behaviour. International Journal of Information and Decision Sciences, 11(3), 1. https://doi.org/10.1504/ijids.2019.10014191
Wong, A. T.-T. (2023). Examining the Influences of Short Video for Cosmetics on Consumer Purchase Intention of Consumers in Mainland China. Journal of Economics, Management and Trade, 29(5), 24–39.
Xiao, L., Li, X., & Zhang, Y. (2023). Exploring the factors influencing consumer engagement behavior regarding short-form video advertising: A big data perspective. Journal of Retailing and Consumer Services, 70, 103170.
Yadav, M., & Rahman, Z. (2017). Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation. Telematics and Informatics. https://doi.org/10.1016/j.tele.2017.06.001
Yang, Q., & Lee, Y.-C. (2022). What drives the digital customer experience and customer loyalty in mobile short-form video shopping? Evidence from douyin (TikTok). Sustainability, 14(17), 10890.
Zhang, C., Zhang, C., Zheng, S., Qiao, Y., Li, C., Zhang, M., Dam, S. K., Thwal, C. M., Tun, Y. L., & Huy, L. L. (2023). A Complete Survey on Generative AI (AIGC): Is ChatGPT from GPT-4 to GPT-5 All You Need? ArXiv Preprint ArXiv:2303.11717.
Zhao, C., Shen, H., & Zhang, Y. (2022). The study on the impact of short video tourism vloggers at social media platform on online sharing intention. Frontiers in Psychology, 13, 905002.