How to cite this paper
Karimi, H. (2024). Assortment and promotion optimization in a retail chain.Decision Science Letters , 13(4), 807-828.
Refrences
Agrawal, N., Smith, S. A. and Tsay, A. A. (2002). Multi-vendor sourcing in a retail supply chain. Production and Operations Management, 11(2), 157-182.
Agu, G. A. (2021). Perceived sales promotion transparency and customer intention to participate: Insight from student-bank customers in Nigeria. Journal of Marketing Communications, 27(7), 762-779.
Amini, A., Darani, M., Afshani, M., & Amini, Z. (2012). Effectiveness of marketing strategies and corporate image on brand equity as a sustainable competitive advantage. Interdisciplinary Journal of Contemporary Research in Business, 4(2), 192-205.
Bernstein, F., Kök, A. G., & Xie, L. (2015). Dynamic assortment customization with limited inventories. Manufacturing & Service Operations Management, 17(4), 538-553.
Bernstein, F., Modaresi, S., & Sauré, D. (2019). A dynamic clustering approach to data-driven assortment personalization. Management Science, 65(5), 2095-2115.
Bertsimas, D., & Mišic, V. V. (2015). Data-driven assortment optimization (Working paper). Cambridge, MA: MIT Sloan School.
Besbes, O., & Sauré, D. (2016). Product assortment and price competition under multinomial logit demand. Production and Operations Management, 25(1), 114-127.
Bijmolt, T. H., Broekhuis, M., De Leeuw, S., Hirche, C., Rooderkerk, R. P., Sousa, R., & Zhu, S. X. (2021). Challenges at the marketing–operations interface in omni-channel retail environments. Journal of Business Research, 122, 864-874.
Breiter, A., & Huchzermeier, A. (2015). Promotion planning and supply chain contracting in a high–low pricing environment. Production and Operations Management, 24(2), 219-236.
Cachon, G. P., and Kök, A. G. (2007). Category management and coordination in retail assortment planning in the presence of basket shopping consumers. Management Science, 53(6), 934-951.
Chong, J. K., Ho, T. H., & Tang, C. S. (2001). A modeling framework for category assortment planning. Manufacturing and Service Operations Management, 3(3), 191-210.
Cohen, M. C., Kalas, J. J., & Perakis, G. (2021). Promotion optimization for multiple items in supermarkets. Management Science, 67(4), 2340-2364.
Cohen, M. C., Leung, N. H. Z., Panchamgam, K., Perakis, G., & Smith, A. (2017). The impact of linear optimization on promotion planning. Operations Research, 65(2), 446-468.
Désir, A., Goyal, V., Segev, D., & Ye, C. (2020). Constrained assortment optimization under the markov chain–based choice model. Management Science, 66(2), 698-721.
Felgate, M., & Fearne, A. (2014, October). Analyzing the impact of supermarket promotions: a case study using tesco clubcard data in the UK. In The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference (pp. 471-475). Cham: Springer International Publishing.
Gallego, G., & Topaloglu, H. (2019). Revenue management and pricing analytics (Vol. 209). New York, NY: Springer.
Gaur, V., & Honhon, D. (2005). Assortment Planning and Inventory Decisions under a Locational Choice Model. Working Paper, New York University.
Goyal, V., Levi, R., & Segev, D. (2016). Near-optimal algorithms for the assortment planning problem under dynamic substitution and stochastic demand. Operations Research, 64(1), 219-235.
Greenstein-Messica, A., & Rokach, L. (2020). Machine learning and operation research-based method for promotion optimization of products with no price elasticity history. Electronic Commerce Research and Applications, 40, 100914.
Grossmann, I. E. (2002). Review of nonlinear mixed-integer and disjunctive programming techniques. Optimization and engineering, 3(3), 227-252.
Hamdani, M. (2022). The Effect of Selling Prices and Discounts on Purchasing Power and Customer Loyalty (Marketing Management Review Literature). Dinasti International Journal of Digital Business Management, 4(1), 114-123.
Hanaysha, J. R. (2018). Customer retention and the mediating role of perceived value in retail industry. World Journal of Entrepreneurship, Management and Sustainable Development, 14(1), 2-24.
Hemmecke, R., Köppe, M., Lee, J., & Weismantel, R. (2010). Nonlinear integer programming. In 50 Years of Integer Programming 1958-2008 (pp. 561-618). Springer, Berlin, Heidelberg.
Hübner, A., Hense, J., & Dethlefs, C. (2022). The revival of retail stores via omnichannel operations: A literature review and research framework. European Journal of Operational Research, 302(3), 799-818.
Ilyas, G. B., & Mustafa, H. (2022). Price, Promotion, and Supporting Facilities on Customer Satisfaction. Golden Ratio of Marketing and Applied Psychology of Business, 2(1), 01-11.
Jasin, S., Lyu, C., Najafi, S., & Zhang, H. (2024). Assortment optimization with multi-item basket purchase under multivariate mnl model. Manufacturing & Service Operations Management, 26(1), 215-232.
Joshi, D., & Bhatt, V. (2021). Does the advertisement and sales promotion have impact on behavioral intentions of online food delivery application users?. PalArch's Journal of Archaeology of Egypt/Egyptology, 18(7), 1398-1418.
Kök, A. G., & Fisher, M. L. (2007). Demand estimation and assortment optimization under substitution: Methodology and application. Operations Research, 55(6), 1001-1021.
Li, Z. (2007). A single period assortment optimization model. Production and Operations Management, 16(3), 369-380.
Liao, Z., Leung, S. Y. S., Du, W., & Guo, Z. (2017). A Me-based rough approximation approach for multi-period and multi-product fashion assortment planning problem with substitution. Expert Systems with Applications, 84, 127-142.
Mahajan, S., & van Ryzin, G. (2001). Stocking retail assortments under dynamic consumer substitution. Operations research, 49(3), 334-35
McElreath, M. H., Mayorga, M. E., & Kurz, M. E. (2010). Metaheuristics for assortment problems with multiple quality levels. Computers & operations research, 37(10), 1797-1804.
Mendez, M., Bendixen, M., Abratt, R., Yurova, Y., & O’Leary, B. (2015). Sales promotion and brand loyalty: some new insights. International Journal of Education and Social Science, 2(1), 103-117.
Mohammadipour, F., Amiri, M., Vanani, I. R., & Soofi, J. B. (2023). Promotion optimization in competitive environments by considering the cannibalization effect. International Journal of Industrial Engineering: Theory, Applications and Practice, 30(1).
Nouri-Harzvili, M., & Hosseini-Motlagh, S. M. (2023). Dynamic discount pricing in online retail systems: Effects of post-discount dynamic forces. Expert Systems with Applications, 120864.
Qiu, J., Li, X., Duan, Y., Chen, M., & Tian, P. (2020). Dynamic assortment in the presence of brand heterogeneity. Journal of Retailing and Consumer Services, 56, 102152.
Sadowski, W. (1959). A few remarks on the assortment problem. Management Science, 6(1), 13-24.
Sajadi, S. J., & Ahmadi, A. (2022). An integrated optimization model and metaheuristics for assortment planning, shelf space allocation, and inventory management of perishable products: a real application. Plos one, 17(3), e0264186.
Shankar, B. L., Basavarajappa, S., Chen, J. C., & Kadadevaramath, R. S. (2013). Location and allocation decisions for multi-echelon supply chain network–A multi-objective evolutionary approach. Expert Systems with Applications, 40(2), 551-562.
Singh, A. K., & Kapoor, R. (2013). A literature review on demand models in retail assortment planning. International Journal of Marketing and Business Communication, 2(4), 1-11
Smith, S. A., & Agrawal, N. (2000). Management of multi-item retail inventory systems with demand substitution. Operations Research, 48(1), 50-64.
Tilahun, S. L., & Ngnotchouye, J. M. T. (2017). Firefly algorithm for discrete optimization problems: A survey. KSCE Journal of civil Engineering, 21(2), 535-545.
Train, K. E. (2009). Discrete choice methods with simulation. Cambridge university press.
Van Ryzin, G., & Mahajan, S. (1999). On the relationship between inventory costs and variety benefi ts in retail assortments. Management Science, 45(11), 1496-1509.
Wu, M., & Pei, Z. (2023). Multi-Location Assortment Optimization with Drone and Human Courier Joint Delivery. Applied Sciences, 13(9), 5441.
Yang, X. S. (2009, October). Firefly algorithms for multimodal optimization. In International symposium on stochastic algorithms (pp. 169-178). Springer, Berlin, Heidelberg.
Zhang, H., Rusmevichientong, P., & Topaloglu, H. (2020). Assortment optimization under the paired combinatorial logit model. Operations Research, 68(3), 741-761.
Agu, G. A. (2021). Perceived sales promotion transparency and customer intention to participate: Insight from student-bank customers in Nigeria. Journal of Marketing Communications, 27(7), 762-779.
Amini, A., Darani, M., Afshani, M., & Amini, Z. (2012). Effectiveness of marketing strategies and corporate image on brand equity as a sustainable competitive advantage. Interdisciplinary Journal of Contemporary Research in Business, 4(2), 192-205.
Bernstein, F., Kök, A. G., & Xie, L. (2015). Dynamic assortment customization with limited inventories. Manufacturing & Service Operations Management, 17(4), 538-553.
Bernstein, F., Modaresi, S., & Sauré, D. (2019). A dynamic clustering approach to data-driven assortment personalization. Management Science, 65(5), 2095-2115.
Bertsimas, D., & Mišic, V. V. (2015). Data-driven assortment optimization (Working paper). Cambridge, MA: MIT Sloan School.
Besbes, O., & Sauré, D. (2016). Product assortment and price competition under multinomial logit demand. Production and Operations Management, 25(1), 114-127.
Bijmolt, T. H., Broekhuis, M., De Leeuw, S., Hirche, C., Rooderkerk, R. P., Sousa, R., & Zhu, S. X. (2021). Challenges at the marketing–operations interface in omni-channel retail environments. Journal of Business Research, 122, 864-874.
Breiter, A., & Huchzermeier, A. (2015). Promotion planning and supply chain contracting in a high–low pricing environment. Production and Operations Management, 24(2), 219-236.
Cachon, G. P., and Kök, A. G. (2007). Category management and coordination in retail assortment planning in the presence of basket shopping consumers. Management Science, 53(6), 934-951.
Chong, J. K., Ho, T. H., & Tang, C. S. (2001). A modeling framework for category assortment planning. Manufacturing and Service Operations Management, 3(3), 191-210.
Cohen, M. C., Kalas, J. J., & Perakis, G. (2021). Promotion optimization for multiple items in supermarkets. Management Science, 67(4), 2340-2364.
Cohen, M. C., Leung, N. H. Z., Panchamgam, K., Perakis, G., & Smith, A. (2017). The impact of linear optimization on promotion planning. Operations Research, 65(2), 446-468.
Désir, A., Goyal, V., Segev, D., & Ye, C. (2020). Constrained assortment optimization under the markov chain–based choice model. Management Science, 66(2), 698-721.
Felgate, M., & Fearne, A. (2014, October). Analyzing the impact of supermarket promotions: a case study using tesco clubcard data in the UK. In The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference (pp. 471-475). Cham: Springer International Publishing.
Gallego, G., & Topaloglu, H. (2019). Revenue management and pricing analytics (Vol. 209). New York, NY: Springer.
Gaur, V., & Honhon, D. (2005). Assortment Planning and Inventory Decisions under a Locational Choice Model. Working Paper, New York University.
Goyal, V., Levi, R., & Segev, D. (2016). Near-optimal algorithms for the assortment planning problem under dynamic substitution and stochastic demand. Operations Research, 64(1), 219-235.
Greenstein-Messica, A., & Rokach, L. (2020). Machine learning and operation research-based method for promotion optimization of products with no price elasticity history. Electronic Commerce Research and Applications, 40, 100914.
Grossmann, I. E. (2002). Review of nonlinear mixed-integer and disjunctive programming techniques. Optimization and engineering, 3(3), 227-252.
Hamdani, M. (2022). The Effect of Selling Prices and Discounts on Purchasing Power and Customer Loyalty (Marketing Management Review Literature). Dinasti International Journal of Digital Business Management, 4(1), 114-123.
Hanaysha, J. R. (2018). Customer retention and the mediating role of perceived value in retail industry. World Journal of Entrepreneurship, Management and Sustainable Development, 14(1), 2-24.
Hemmecke, R., Köppe, M., Lee, J., & Weismantel, R. (2010). Nonlinear integer programming. In 50 Years of Integer Programming 1958-2008 (pp. 561-618). Springer, Berlin, Heidelberg.
Hübner, A., Hense, J., & Dethlefs, C. (2022). The revival of retail stores via omnichannel operations: A literature review and research framework. European Journal of Operational Research, 302(3), 799-818.
Ilyas, G. B., & Mustafa, H. (2022). Price, Promotion, and Supporting Facilities on Customer Satisfaction. Golden Ratio of Marketing and Applied Psychology of Business, 2(1), 01-11.
Jasin, S., Lyu, C., Najafi, S., & Zhang, H. (2024). Assortment optimization with multi-item basket purchase under multivariate mnl model. Manufacturing & Service Operations Management, 26(1), 215-232.
Joshi, D., & Bhatt, V. (2021). Does the advertisement and sales promotion have impact on behavioral intentions of online food delivery application users?. PalArch's Journal of Archaeology of Egypt/Egyptology, 18(7), 1398-1418.
Kök, A. G., & Fisher, M. L. (2007). Demand estimation and assortment optimization under substitution: Methodology and application. Operations Research, 55(6), 1001-1021.
Li, Z. (2007). A single period assortment optimization model. Production and Operations Management, 16(3), 369-380.
Liao, Z., Leung, S. Y. S., Du, W., & Guo, Z. (2017). A Me-based rough approximation approach for multi-period and multi-product fashion assortment planning problem with substitution. Expert Systems with Applications, 84, 127-142.
Mahajan, S., & van Ryzin, G. (2001). Stocking retail assortments under dynamic consumer substitution. Operations research, 49(3), 334-35
McElreath, M. H., Mayorga, M. E., & Kurz, M. E. (2010). Metaheuristics for assortment problems with multiple quality levels. Computers & operations research, 37(10), 1797-1804.
Mendez, M., Bendixen, M., Abratt, R., Yurova, Y., & O’Leary, B. (2015). Sales promotion and brand loyalty: some new insights. International Journal of Education and Social Science, 2(1), 103-117.
Mohammadipour, F., Amiri, M., Vanani, I. R., & Soofi, J. B. (2023). Promotion optimization in competitive environments by considering the cannibalization effect. International Journal of Industrial Engineering: Theory, Applications and Practice, 30(1).
Nouri-Harzvili, M., & Hosseini-Motlagh, S. M. (2023). Dynamic discount pricing in online retail systems: Effects of post-discount dynamic forces. Expert Systems with Applications, 120864.
Qiu, J., Li, X., Duan, Y., Chen, M., & Tian, P. (2020). Dynamic assortment in the presence of brand heterogeneity. Journal of Retailing and Consumer Services, 56, 102152.
Sadowski, W. (1959). A few remarks on the assortment problem. Management Science, 6(1), 13-24.
Sajadi, S. J., & Ahmadi, A. (2022). An integrated optimization model and metaheuristics for assortment planning, shelf space allocation, and inventory management of perishable products: a real application. Plos one, 17(3), e0264186.
Shankar, B. L., Basavarajappa, S., Chen, J. C., & Kadadevaramath, R. S. (2013). Location and allocation decisions for multi-echelon supply chain network–A multi-objective evolutionary approach. Expert Systems with Applications, 40(2), 551-562.
Singh, A. K., & Kapoor, R. (2013). A literature review on demand models in retail assortment planning. International Journal of Marketing and Business Communication, 2(4), 1-11
Smith, S. A., & Agrawal, N. (2000). Management of multi-item retail inventory systems with demand substitution. Operations Research, 48(1), 50-64.
Tilahun, S. L., & Ngnotchouye, J. M. T. (2017). Firefly algorithm for discrete optimization problems: A survey. KSCE Journal of civil Engineering, 21(2), 535-545.
Train, K. E. (2009). Discrete choice methods with simulation. Cambridge university press.
Van Ryzin, G., & Mahajan, S. (1999). On the relationship between inventory costs and variety benefi ts in retail assortments. Management Science, 45(11), 1496-1509.
Wu, M., & Pei, Z. (2023). Multi-Location Assortment Optimization with Drone and Human Courier Joint Delivery. Applied Sciences, 13(9), 5441.
Yang, X. S. (2009, October). Firefly algorithms for multimodal optimization. In International symposium on stochastic algorithms (pp. 169-178). Springer, Berlin, Heidelberg.
Zhang, H., Rusmevichientong, P., & Topaloglu, H. (2020). Assortment optimization under the paired combinatorial logit model. Operations Research, 68(3), 741-761.