Cutting force and chip reduction coefficient is the important index of machinability as it determines the power consumption and amount of energy invested in machining actions. It is primarily influenced by process parameters like cutting speed, feed and depth of cut. This paper presents the application of Taguchi’s parameter design to optimize the parameters for individual responses. For multi-response optimization, Taguchi’s quality loss function approach is proposed. In the present investigation, optimal values of cutting speed, feed and depth of cut are determined to minimize cutting force and chip reduction coefficient during orthogonal turning. The effectiveness of the proposed methodology is illustrated through an experimental investigation in turning mild steel workpiece using high speed steel tool.