The present work deals with the cutting forces and cutting temperature produced during turning of titanium alloy Ti-6Al-4V with PVD TiN coated tungsten carbide inserts under dry environment. The 1st order mathematical models are developed using multiple regression analysis and optimized the process parameters using contour plots. The model presented high determination coefficient (R2 = 0.964 and 0.989 explaining 96.4 % and 98.9 % of the variability in the cutting force and cutting temperature, which indicates the goodness of fit for the model and high significance of the model. The developed mathematical model correlates the relationship of the cutting force and temperature with the process parameters with good degree of approximation. From the contour plots, the optimal parametric combination for lowest cutting force is v 3 (75 m/min) – f 1 (0.25 mm/rev). Similarly, the optimal parametric combination for minimum temperature is v 1 (45 m/min) – f 1 (0.25 mm/rev). Cutting speed is found to be the most significance parameter on cutting forces followed by feed. Similarly, for cutting temperature, feed is found to be the most influencing parameter followed by cutting speed.